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2. DRINKS

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Entry Title AG Barr Summer 2016 Campaign
Category 2. Drinks
Company Name Simpson Group
Client Company Name AG BARR
Entry Number 02-001
Year Entered 2017
Target Environment
Cash & Carry Merchandise Display
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Materials
Material - EB FlutePrinting – Direct to surface HP10KFinishing – Digitally cut by Elitron Qty: 50
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Objectives
The overall marketing objectives for the Summer Activation Campaign were as follows: Showcase all 5 AG Brands together at one of the busiest times of the year for soft drinks Increase sales by 10% during the Summer months Drive distribution - top 3 flavours in each brand are listed Ensure new PMP st....
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Entry Title Coca-Cola Inline QPD
Category 2. Drinks
Company Name Smurfit Kappa Display UK
Client Company Name Adare International (On behalf of Coca-Cola European Partners)
Entry Number 02-002
Year Entered 2017
Target Environment
To fully understand and appreciate the uniqueness of this design, please review the attached video files that will demonstrate the innovative features that are key to understanding the success of this campaign and will demonstrate that this is no ordinary pallet display. This unit was designed to me....
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Materials
The display is manufactured in EB flute corrugated fibreboard. It is supplied glued in one piece. It has an auto erect perforated top section that stops the display sliding over the pallet during transit. The header is also integrated within the perforated front panel. It has the option to include a....
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Objectives
Objectives:- Design a solution that can achieve the following:- 1 Ease of In-line assembly The unit has to be erected and manipulated by a single operator on the bottling line in one simple action. 2 Flexibility over product load-ups All product load-ups leave a space on the pallet which needs to be....
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Entry Title Coors Light Snowbombing TTL Campaign
Category 2. Drinks
Company Name Smurfit Kappa Display (Ireland)
Client Company Name Charterhouse Heiniken
Entry Number 02-003
Year Entered 2017
Target Environment
Coors light got off to a stellar start to 2017 with our 1st campaign in Centra stores nationwide. This is an exclusive campaign to Centra and we gave shoppers the chance to win a trip for 4 to Snowbombing festival in Canada in April 2017
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Materials
The POS displays were produced from EB and E flute corrugated material, digitally printed full-colour with gloss finish Each kit was die-cut, glued and bagged individually. The 3D headboard was assembled and shipped in its own shipper to aid assemble in store and ensure the complex design was execut....
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Objectives
Snowbombing is the number 1 snow and music festival in the world and in 2017 it is going outside of Europe for the first time to Sun Peaks Canada. Coors Light is the official partner of the festival and it takes place in the home of the brand in Canada. We will also be giving away 100 runner up adve....
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Entry Title Jack Daniels 150th Anniversary FSDU
Category 2. Drinks
Company Name StormDFX Ltd
Client Company Name Brown Forman
Entry Number 02-004
Year Entered 2017
Target Environment
The original brief from the client came through for Tesco as the target environment to be sited at front of store or at the end of the BWS aisle. After visuals were drawn up however someone else within our clients organisation wanted to use the same unit in the wholesale sector for a couple of accou....
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Materials
EB and E flute construction with 1000 mic display board for cladding 4 colour print to external sides and top of bottle, die cut to shape and part assembled with shelf dividers, EPOS on shelf and A4 wallet on kicker. The bottle neck and lid were then flat packed and folded as part assembled and pack....
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Objectives
Remarkably Jack Daniels has been making whiskey in the same place, in the same way for the last 150 years and therefore one of the marketing objectives for this activation was to drive education on the Whiskey Making Heritage of Jack Daniels. Another objective was to drive desire to purchase using t....
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Entry Title PG Tips Motorised Toaster Display
Category 2. Drinks
Company Name StormDFX Ltd
Client Company Name Unilever
Entry Number 02-005
Year Entered 2017
Target Environment
Target retail environment: Grocery and major multiples including Tesco, Morrison’s, Poundland and B&MThis unusual display could actually be located in different areas within store depending on the individual stores preference. This flexibility was introduced in the breakfast theme of the message and....
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Materials
The materials used on the structure were Eb Flute, 1250 micron display board & 590 fbb & APETThis was constructed using a fully printed structure with Corr-a-clip supports on shelves, with a rotating battery operated toaster. The Die-cut header was to be attached in store. All the units were individ....
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Objectives
Attracting the attention of the busy shopper is tricky at the best of times and the key objective with this project was to grab that attention in some of the busiest and highest footfall areas of the store. We were tasked to produce a unit that would disrupt these high speed shoppers in areas such a....
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Entry Title WIN A COKE MINI PROJECTOR
Category 2. Drinks
Company Name TPI - The Printed Image
Client Company Name Coca-Cola HBC Ireland
Entry Number 02-006
Year Entered 2017
Target Environment
The entry was placed in 120 retail environments across the Republic of Ireland (100) and Northern Ireland (20). These ranged from supermarkets to convenience stores, with an emphasis placed on the Dublin region. Stores were chosen on location and footfall, including the likes of Spar, Londis and Cos....
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Materials
Printed on •HP7600 Scitex •Full colour one side Materials Used •EB Flute •270gsm Silver Mirriboard •400mic clear PVC Finishing •Die cut and glued
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Objectives
Coca Cola wanted to create an engaging in-store Free Standing Display Unit that would drive people towards entering a competition to win a Coca Cola Projector. The unit was to create positive disruption within the store, immersing the consumer with the Coca Cola brand along their shopper journey whi....
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