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4. GROCERY, CONVENIENCE & GENERAL MERCHANDISE - TEMPORARY DISPLAY

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Entry Title Hellmanns Grilltopia Front Of Store
Category 4. Grocery, Convenience & General Merchandise - Temporary Display
Company Name StormDFX Ltd
Client Company Name Unilever
Entry Number 04-001
Year Entered 2017
Target Environment
This unit had to be a “shopper stopper” with BBQ season looming it was designed to activate taste buds on store entry and divert family attention to this now easy to solve question of “what to cook tonight”. Mums, dads and children were all targeted to make the reason for shopping, a more positive f....
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Materials
EB flute, E Flute, 2000 micron and 1000 micron display board with 4 colour printing process. They were then fully assembled by hand with corr-a-clips, flashing LED lights and EPOS attached to the unit. A6 recipe hard holder with recipe cards inside attached to printed top Dimensions of the unit are;....
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Objectives
Unilever were proudly launching a new range of sauces and backing it with a huge £10m ATL marketing campaign which was the biggest summer spend for Unilever. With this in mind the brands key objective was building awareness of the new range in store by creating theatrical POP to interest and educate....
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Entry Title Hellmann's Griltopia
Category 4. Grocery, Convenience & General Merchandise - Temporary Display
Company Name Smurfit Kappa Display (Ireland)
Client Company Name Charterhouse Unilever
Entry Number 04-002
Year Entered 2017
Target Environment
For this promotion Hellmann’s wanted to target all retail environments by tailoring there in store POS to fit across all stores. To do this we designed tree versions of the Grilltopia display. The main Grilltopia display which was place all across the country in grocery stores. We also had a smaller....
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Materials
Designed from EB flute and easy clips, the strong, durable system is fast and easy to assemble. We also used different materials for the headboard to achieve the desired effect, with high-quality silver mirror board completing the finish. For added customer engagement, we included multiple coloured ....
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Objectives
Brief: •Hellmans were looking for creative solutions for a new product launch •The product was a new range of BBQ sauces •Looking to use light, sound, motion, WOW Customer Pain: •No idea how to achieve this??? •Concerned that it would be to extravagant to achieve in trade •Afraid of presenting that ....
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Entry Title Hula Hoops Snack Bus
Category 4. Grocery, Convenience & General Merchandise - Temporary Display
Company Name Creo
Client Company Name KP Snacks
Entry Number 04-003
Year Entered 2017
Target Environment
Tesco - top 250 stores
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Materials
- This was produced all in E190Y150W
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Objectives
- To drive excitement and engagement at the front of Tesco stores with the Hula Hoops brand to celebrate the back to school occasion- Increase sales of multi-packs by gaining off shelf space in key target Tesco stores
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Entry Title Jaffa Cake floor standing display
Category 4. Grocery, Convenience & General Merchandise - Temporary Display
Company Name CP Arts
Client Company Name Pladis Global
Entry Number 04-004
Year Entered 2017
Target Environment
One Stop Shop convenient stores
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Materials
Materials: Corrugated board Display Board Manufacturing: Digital Printing Construction: Hand finishing Taped/Glued & Part Assembled
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Objectives
The aim were to create a stand out, cost effective temporary display for a special price promotion.
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Entry Title Kitchen2Counter POS
Category 4. Grocery, Convenience & General Merchandise - Temporary Display
Company Name InnerWorkings Europe Limited
Client Company Name Musgrave MarketPlace
Entry Number 04-005
Year Entered 2017
Target Environment
Grocery, Convenience & General Merchandise – Temporary Display
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Materials
Construction is in 16mm white faced premium Reboard using Reboard paper eye tap finishing to hide the raw edges. The keyline for the parts are drafted in 2D and then folded and built in 3D to check the construction using ArtiosCAD 12. The CAD file is then transferred into Adobe CS illustrator where ....
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Objectives
Creative process behind the piece This piece of work was conceived to celebrate the launch of an ample 270 page non-food brochure that the client had produced. The client had requested a large scale display unit that would showcase the brochures attractively. The thinking behind this piece stems fro....
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Entry Title Lindor Christmas Novelties
Category 4. Grocery, Convenience & General Merchandise - Temporary Display
Company Name Creo
Client Company Name Lindt & Sprungli
Entry Number 04-006
Year Entered 2017
Target Environment
Tesco
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Materials
- The base structure is constructed from robust EB190y150w- The superstructure and tree is NE190y150w – this was selected for accuracy of folding and neatness- All parts are fully screen printed
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Objectives
- Develop a premium looking display to encourage shoppers to trade up to Lindt Novelties at Christmas- To create some Christmas magic in store to bring the brand to life- Ensure that the unit is easy to build to mimimise the impact on Lindt’s field merchandising team
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Entry Title Lindor Christmas Travellator Pallet
Category 4. Grocery, Convenience & General Merchandise - Temporary Display
Company Name Creo
Client Company Name Lindt & Sprungli
Entry Number 04-007
Year Entered 2017
Target Environment
Tesco
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Materials
- The base structure is constructed from robust EB190y150w - The superstructure and tree is NE190y150w – this was selected for accuracy of folding and neatness - All parts are fully screen printed
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Objectives
- Develop an impactful branded pallet display for Tesco’s Christmas Travellator campaign - Encourage and convert the Christmas ‘strategists’/hosts (purchasing essentials and stock piling early season) to trade up into premium confectionery - The unit needed to be simple, efficient and quick to build....
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Entry Title Maximuscle Brand Launch Shaker FSDU
Category 4. Grocery, Convenience & General Merchandise - Temporary Display
Company Name Life Agency
Client Company Name GSK
Entry Number 04-008
Year Entered 2017
Target Environment
A customer exclusive for J Sainsbury's, aligned to the re-launch of the iconic Maximuscle brand, in the targeted retail environment their main estate, large format stores.
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Materials
The Maximuscle Protein Shaker FSDU structure comprised a collection of semi-permanent components which when constructed formed a large Protein Shaker, designed to replicate the usage of the product. The Free Standing Display Unit (FSDU) was produced from high quality, industry standard materials com....
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Objectives
To drive awareness of the re-launch of Maximuscle To attract lapsed core users / 'heartland' back to the Maximuscle To drive trial across the full Maximuscle range of 48 protein tubs, pouches and bars, including NPD To drive usage of the product for new, existing and lapsed users
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Entry Title Mr Kipling Cupcake Range
Category 4. Grocery, Convenience & General Merchandise - Temporary Display
Company Name Creo
Client Company Name Premier Foods
Entry Number 04-009
Year Entered 2017
Target Environment
Tesco main estate
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Materials
- 6 Colour screen print EB Flute carcass, header and shelves (EB 190Y/150W)- Plain B Flute outer (B 125L/125T)- Mop tray on flatpack version 400 mic Polypropylene
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Objectives
- Publicise the launch of the Mr Kipling cupcake range- To create disruption and excitement in-store to drive sales
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Entry Title Nivea Sun Roll On FSDU
Category 4. Grocery, Convenience & General Merchandise - Temporary Display
Company Name StormDFX Ltd
Client Company Name Beiersdorf
Entry Number 04-010
Year Entered 2017
Target Environment
Sited within the Health and Beauty area within Wilko stores.
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Materials
EB Flute, 1000 micron Display Board, 400mic APET, 1mm foam board and 3mm hips. Printed and assembled cardboard construction, with double sided shelves, product locators, polyprop front clad, 2mm white HIPS vac formed roller ball, EPOS across each shelf, lid attached to unit using support rods and 20....
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Objectives
The launch of the new roll-on product was top priority for the client’s brand and shopper activation teams. The key points in the brief were to create a unit that was disruptive, interactive and aimed at families/children raising awareness of the clever new product feature of the roller ball applica....
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Entry Title NOW TV Sainsbury's FSDU
Category 4. Grocery, Convenience & General Merchandise - Temporary Display
Company Name Creative Idea Limited
Client Company Name Sky UK Ltd
Entry Number 04-011
Year Entered 2017
Target Environment
NOW TV briefed us to create a temporary free standing unit to promote their latest content released on the service, in a grocery setting and within an out of category area. Following a rebrand earlier in the year, NOW TV looked to replace all their marketing and display collateral with a fun, clean,....
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Materials
In creating a fully content wrapped FSDU, a cutter was created to minimise joins so as to allow the design to flow and there to be strength in the card based unit. EB Fluting was chosen as the main construction material for it’s lightweight strength properties and ability to create a clean curve on ....
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Objectives
To create a temporary display that maximised sales during the peak New Year period. The unit was to have high impact on customer focus and stand out in an out of category space. Another clear objective of the unit, was to promote the fun and high quality brand identity of the product and it’s breadt....
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Entry Title Paul Hollywood Bakery Range
Category 4. Grocery, Convenience & General Merchandise - Temporary Display
Company Name Creo
Client Company Name Premier Foods
Entry Number 04-012
Year Entered 2017
Target Environment
Grocery Major Multiples – Tesco and Morrisons
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Materials
- 6 Colour screen print EB Flute carcass, header shelves (EB 190Y/150W)- Plain B Flute outer (B 125L/125T)
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Objectives
- Drive standout and disruption for the new range of Paul Hollywood Baking products
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Entry Title Persil Beauty & Beast Cloche
Category 4. Grocery, Convenience & General Merchandise - Temporary Display
Company Name InContrast/STI Line
Client Company Name Unilever UK
Entry Number 04-013
Year Entered 2017
Target Environment
Savers retail outlets.
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Materials
Needed to capture the magic of Beauty & The Beast in an attractive, curved display that was quick for store staff to put up and still able to hold the significant weight of Persil laundry capsules. The unit had a limited budget so was specced sparingly. Chassis structure and internal fittings made i....
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Objectives
1. Introduce Savers shoppers to Persil capsules and drive sales of this new line without cannibalising existing SKUs. 2. Create standout POP to stimulate the retail buyer’s interest and secure a brand new product listing in Savers. 3. Stay within the tight retail size requirements determined by Save....
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Entry Title Quaker Breakfast with Buzz Rocket
Category 4. Grocery, Convenience & General Merchandise - Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name Walkers Snacks Limited
Entry Number 04-014
Year Entered 2017
Target Environment
Exclusive to Tesco main estate grocery stores, promotional campaign utilising experiential days occupying front of store & foyer spaces.
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Materials
The aim was to create a display with a combination of different components which really added to the ‘WOW’ factor. • Vinyl floor stickers • EB flute corrugated pallet bins, standees & back board (minimal gluing tabbed together) • 1000 mic solid board nose cone to allow component to curve efficiently....
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Objectives
A front of store theatre display was required to support a wider four-week advertising campaign where Buzz Aldrin recalled his famous foray to the moon whilst munching on a bowl of porridge. Never before has a campaign of this scale been rolled out for the Quaker brand, with creative, design, artwor....
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Entry Title Rizla 'Keep Rolling' CDU
Category 4. Grocery, Convenience & General Merchandise - Temporary Display
Company Name InnerWorkings Europe Limited
Client Company Name Imperial Tobacco Limited
Entry Number 04-015
Year Entered 2017
Target Environment
On counter for independent, specialist tobacconists located in the Southern region of the UK. Due to the physically small packaging dimensions for tobacco related products, when arranged on shelf (and typically behind a counter) the result is a cluttered and visually 'noisy' environment that can be ....
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Materials
Three trays made of 1.5mm silver polystyrene and thermoformed modular side panels made of 2mm silver polystyrene. CMYK direct silkscreen print to the side panels, with design contrast achieved from applied CMYK printed stickers. One inter-changeable cardboard header with offset print graphics and gl....
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Objectives
The requirement of the brief was to “improve visibility by bringing papers to the front of the counter from behind/under the counter” whilst “unequivocally communicating the brand Rizla”. Practical criteria included: being durable enough to last a minimum of 12 months, flexible enough to accommodate....
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Entry Title Victoria Biscuits Tesco Travellator
Category 4. Grocery, Convenience & General Merchandise - Temporary Display
Company Name Creo
Client Company Name Pladis
Entry Number 04-016
Year Entered 2017
Target Environment
Tesco
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Materials
- Screen printed, corrugated board - EB190Y/150W
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Objectives
- To raise awareness of the range through securing a prominent store position - To increase sales volume - To add value to a purchase that is often seen as a necessity purchase during the festive period
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Entry Title Walkers Qashqai WOW
Category 4. Grocery, Convenience & General Merchandise - Temporary Display
Company Name InContrast/STI Line
Client Company Name Pepsico
Entry Number 04-017
Year Entered 2017
Target Environment
Tesco supermarkets: exclusive Buy-Scan-Win promotion tailored for Tesco shoppers.
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Materials
Final display shape was modelled on car photographs, to ensure it matched the Qashqai prize model/spec perfectly despite the requirement for large stockholding areas. To aid flexibility and distribution, the Qashqai was divided into pallet-sized front, middle and back sections; the field merchandise....
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Objectives
Walkers Snacks is the official snacks partner to UEFA Champions League. This activity marked the start of a 9-month Tesco exclusive campaign to land the UCL partnership in store. Tesco shoppers, men and women, have a real passion for football, and cars are viewed as essential for ensuring leisure ti....
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Entry Title Walkers Spell&Go Plane & Suit
Category 4. Grocery, Convenience & General Merchandise - Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name Walkers Snacks Limited
Entry Number 04-018
Year Entered 2017
Target Environment
Total store takeover – A promotional campaign for the top four main estate across all store formats, with a Tesco exclusive in store activity.
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Materials
Flat-pack – 11,018 displays total Tesco 3D Front of store Plane - This display was the main focal point within the larger suite of displays, large instore theatre constructed using solid board, E & EB flute corrugated, x3 Vinyl graphic floor stickers (x2 Plane wings & X1 Run way), plastic locking ri....
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Objectives
The Walkers Holiday promotion was rolled out during April 2016 across the brand’s core single and multipacks portfolio, with each pack containing a code linked to a letter of the alphabet spelling out potential destinations they could win. The displays needed to raise awareness of the promotional co....
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Entry Title Weetabix Weetabuddies Wow Unit
Category 4. Grocery, Convenience & General Merchandise - Temporary Display
Company Name The Delta Group
Client Company Name The Weetabix Food Company
Entry Number 04-019
Year Entered 2017
Target Environment
The Supermarket environment, in support of the Weetabix primary campaign focus "Weetabuddies". Campaign was run throughout January and February, and transformed the front of store environment and cereal category areas. The campaign was delivered across all retail fascias and formats nationwide inclu....
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Materials
The POS was manufactured and implemented by Delta. In total, 75 Wow units were produced. The units were produced digitally. The units were despatched 90% assembled, the only elements that required assembly once in store were the headers and the fruit lug on sections. List of materials used: - Corr....
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Objectives
To create an inspirational FSDU, to be placed in top 4 retailers with extensive floor space, using multiple points of disruption to create a memorable contact. This simple concept allowed all customer touch points to be translated to a Weetabuddy theme, no matter what the medium or channel. The Weet....
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