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8. CONSUMER ELECTRONICS

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Entry Title 10" Totem Gaming Conversion Kit
Category 8. Consumer Electronics
Company Name Arken P-O-P Limited
Client Company Name Intel Corporation (UK) Ltd
Entry Number 08-001
Year Entered 2017
Target Environment
The unit is used where Intel have an instore presence within gaming.
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Materials
End-of-line Intel stock display were clad with a vacuum-formed base and back panel in matt-black HIPS and a machined screen surround, also in matt-black HIPS.
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Objectives
Intel had used freestanding digital totems previously. They were looking to create a similar display to be used across all retail outlets where, due to their powerful core i7 processor – which is used in a variety of high-end laptops and PCs – they had a presence in gaming. The unit needed to take i....
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Entry Title Amazon Echo & Dot Interactive CTU
Category 8. Consumer Electronics
Company Name Alrec UK Limited
Client Company Name Amazon EU SARL, UK Branch
Entry Number 08-002
Year Entered 2017
Target Environment
The initial launch was into the consumer electronics / smart technology category in retailers such as Dixons, John Lewis, Maplin’s, Deutsche Telekom and MobilCom across the UK and Germany. The units were installed into hundreds of flagship and top stores for smart technology sales, within the smart ....
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Materials
Echo illuminated logo from screen printed opal acrylic with LED illumination which is then laser cut and pushed through the powder coated steel chassis. Header section constructed from a two-part assembly powder coated steel to house slim frameless HD screen and logo illumination. Top section laser ....
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Objectives
The purpose of the Amazon Echo & Dot CTU was to launch the new, voice activated technology product into a market where consumers were not familiar with either the technology or its benefits. As the champion of this new category, Amazon needed an execution that was both educational yet highly interac....
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Entry Title Dixons / Sony Double Wall Bay
Category 8. Consumer Electronics
Company Name Alrec UK Limited
Client Company Name Dixons Carphone PLC
Entry Number 08-003
Year Entered 2017
Target Environment
The Sony Double Wall Bay was designed specifically for the Carphone Warehouse retail estate. As part of Dixons Carphone, this group represents the largest and most influential consumer electronics retail group on the UK high street with over 1000 stores and a typical retail footprint of 80 – 120 sqm....
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Materials
• The unit was designed to have a lifespan for 3 years in a high footfall retail environment. Powder coated mild steel framework • Stainless steel header with rear illuminated Sony branding • Bespoke LED light boxes with interchangeable stretch fabric graphics were fitted above and below the hero pr....
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Objectives
The stand is an investment for Sony as part of a long term commercial agreement with Dixons Carphone. The objective was to give Sony Mobile a premium execution display space. The stand needed to be permanent with a shelf life of 3 years, encompass Sony’s new brand guidelines, be flexible to allow fo....
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Entry Title Epson Cartridge Free Printing POS
Category 8. Consumer Electronics
Company Name Superior Creative Services Ltd
Client Company Name Epson Europe B.V
Entry Number 08-004
Year Entered 2017
Target Environment
Consumer Electronics retailers in a range of European markets including the UK
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Materials
Header material: 2000 Micron Display Board Screen: 4.3" Screen,1 button: On/Off button on 250mm cable, 256mb flash memory, 1400 mAH battery and USB Port with 600mm USB cable
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Objectives
• To launch and promote the ecoTank system • To provide an interactive multilingual video display to be used across Europe • Educate consumer on cartridge free printers and benefits
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Entry Title H3G Girl in the Cloud
Category 8. Consumer Electronics
Company Name The Delta Group
Client Company Name Three Ireland Limited
Entry Number 08-005
Year Entered 2017
Target Environment
The campaign was activated across 5 prime, high-footfall Three Mobile stores across the Republic of Ireland: - 3 x Dublin - 1 x Cork - 1 x Limerick These stores were chosen as flagship sites to meet the brief of executing a concept that brought the campaign story to life, engaged the shopper and dro....
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Materials
Visibility and impact was achieved through an innovative window display structure that replicated an open two page spread of a story book. A key focal point of the overall display, the “book” feature was constructed to fit around a 50” display screen which added an immersive dimension for shoppers p....
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Objectives
The key objective of this season’s activation was to create a takeover that amplified the 'The Girl and the Cloud' above-the-line (ATL) campaign, and to drive sales in-store of an illustrated story book which was a component of the campaign as part of a charity collaboration to support Barnardos. As....
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Entry Title Microsoft Surface Furniture FY17
Category 8. Consumer Electronics
Company Name ARNO GB Limited
Client Company Name Microsoft Corporation
Entry Number 08-006
Year Entered 2017
Target Environment
Consumer Electronics The impact & visibility of these tables is very high. In every store deployed they are the most impactful and visible units. The attraction to consumers is second to none within the computing area. Displays have been installed by expert local installation teams to obtain a very ....
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Materials
Premium multiple materials High Quality Corian Walnut veneer Steel frame construction High Quality LED lighting High Quality Fabric graphics Powder coated steel Acrylic Price Ticket Holders MDF and steel panelling Anodised Aluminium Brushed stainless steel InVue Security Systems Digital screens with....
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Objectives
The marketing objectives were/are to promote the Microsoft Surface full range of product and accessories in-store - this is a worldwide promotion and accessibility of product to consumer. The completed solution allows the customers to touch, play with and fully use the display products for a fully i....
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Entry Title VE Gaming Riser
Category 8. Consumer Electronics
Company Name Arken P-O-P Limited
Client Company Name Intel Corporation (UK) Ltd
Entry Number 08-007
Year Entered 2017
Target Environment
Specialist consumer electronics retail stores across Europe, where Intel had a presence within Gaming.
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Materials
Produced in 10mm acrylic, the unit was shaped using CNC manufacturing. The unit’s design featured an aperture to accept a clear lens that houses a Duratrans (short for Durable Transparency – a translucent-base film material, which allows light to diffuse through the image and allows the image to be ....
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Objectives
The permanent display solution was to form part of a major in-store brand push by Intel Corporation with Gaming, with the aim of:•Increasing awareness of both the Intel brand and the Core i7 processor within a range of European markets•Building the association in the mind of shoppers between the new....
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Entry Title Video Fact Tag
Category 8. Consumer Electronics
Company Name Arken P-O-P Limited
Client Company Name Intel Corporation (UK) Ltd
Entry Number 08-008
Year Entered 2017
Target Environment
Consumer electronics retail stores throughout the EMEA region
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Materials
•Heat bent acrylic plate•Reverse printed in white with Intel logo•Integrated 4.3” digital screen, which can be loaded with up to five individual pieces of promotional video content (retailers can then choose content based on the device they are promoting i.e. 2in1, Gaming etc.)•Intel POS supplied so....
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Objectives
•Identify a means of increasing Intel brand recognition amongst shoppers in-store•Create disruption at the fixture•Deliver a highly effective, consistent and low-cost retail display solution across a range of EMEA regions•Minimise retailer/gatekeeper objections to allowing any new proposed display s....
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Entry Title Withings FNAC Metre/Table Displays
Category 8. Consumer Electronics
Company Name Creative Idea Limited
Client Company Name Withings
Entry Number 08-009
Year Entered 2017
Target Environment
We were briefed by Withings a long standing client to originate a permanent solution for a one metre bay and a play table display for use in FNAC France and Saturn stores in Germany and Switzerland to highlight their best selling connected scales and trackers.The brief was very comprehensive with te....
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Materials
The materials were chosen to give a resilient, premium finish to the unit and to reflect the established in store brand identity of white and oak with blue copy. Effective media presentation and lighting was key to the design, both to bring the display to life and ensure strong stand out in contrast....
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Objectives
To project a premium product identity in store. To maximise impact and stand out in fixture. To educate shoppers on the core range of Withings connected products. To encourage shopper interaction and product engagement via product demos. To improve shopper understanding of how the products connect t....
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