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10. COSMETICS, BEAUTY, HAIR & FRAGRANCE - TEMPORARY DISPLAY

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Entry Title got2b Dry Shampoo Launch
Category 10. Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name Creo
Client Company Name Henkel Beauty
Entry Number 10-002
Year Entered 2017
Target Environment
Primark
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Materials
Folding Box Board – entire unit constructed from card material
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Objectives
- Drive brand awareness in a new store environment for got2b - Promote the new product range of dry shampoos - Disrupt shopping missions in a store environment where we know shoppers are open to non-planned purchases - Target for the campaign was to sell 1.5 units per SKU, per store, per week. Equal....
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Entry Title Hydro Boost Launch
Category 10. Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name Creo
Client Company Name Johnson & Johnson
Entry Number 10-003
Year Entered 2017
Target Environment
Boots
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Materials
- Main unit, kicker, tester & shelf locations - col screen print to EB flute, die cut to shape, apply tape & assemble - Info panel, base tier & middle tier holders – 4 colour litho + machine varnish printed to 150gsm, mount to board, die cut - Top shelf & header – 4 colour litho + machine varnish pr....
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Objectives
- Drive awareness of the new Hydro Boost range from Neutrogena - Drive trial of the new range
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Entry Title KGA Christmas Coffrets Stand
Category 10. Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name Creative Idea Limited
Client Company Name Kenneth Green Associates
Entry Number 10-004
Year Entered 2017
Target Environment
After winning a multi-agency pitch with an ambitious design that pushed the limits of the KGA brief, we produced the chosen design with a myriad of in-built innovations. Twelve brands within the KGA portfolio had to be housed within the units with ultimate flexibility, one unit fits all, four, three....
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Materials
Materials were chosen to give a resilient, premium finish to the unit whilst providing structural stability and ensuring the finished unit was reasonably light for ease of transport and manoeuvrability in store. A special make of high gloss black foam PVC was commissioned and sheet dimensions were c....
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Objectives
Criteria: Qualitative, lightweight, durable, fully constructed, tester locator and retractable cord required, load bearing testing required to ensure units are fit for purpose. Mandatories: Festive branding, tester holder, brand ad visuals, minimum of 3 shelves for coffrets Size guidelines: 1600mm (....
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Entry Title NIVEA Cleansing POS Suite
Category 10. Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name Superior Creative Services Ltd
Client Company Name Beiersdorf UK
Entry Number 10-005
Year Entered 2017
Target Environment
This activation needed to be adaptable and scalable. The suite needed to accommodate both in aisle solutions where possible to disrupt the current shopper already in the beauty section, but also offer opportunities for out of aisle disruption to target younger shoppers in store.
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Materials
Materials Used: Falcon Board 16mm E Flute Acrylic Mirror Board Edison Screw lamp fittings x8 E27 LED lights x8 Motion Sensor with 1,000mm detection range Dimmer switch 4 D cell battery packs with built in switch x2 custom circuitry to reduce power drain & prolong battery life Mirror Construction: Ac....
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Objectives
To amplify our ATL Voice Partnership through offering a consistent yet disruptive experience in store for the shopper. As the partnership was targeted at a younger demographic, it was important that the instore experience appealed to a younger shopper and therefore needed to be both interactive (lig....
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Entry Title Superdrug E6 Nivea Deo Blip
Category 10. Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name StormDFX Ltd
Client Company Name Beiersdorf
Entry Number 10-006
Year Entered 2017
Target Environment
High street health and beauty, Superdrug.
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Materials
G flute, EB flute and 590 micron display board. Assembled card construction with printed top sheet and product locators to approved visual and artwork. Poparoma built into each unit with a new roundel sticker on top.A complex unit to build but expertly managed by our in-house teams with careful atte....
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Objectives
The challenge for this unit was to excite the shopper about the new deodorant product launch and the brands unique scent as well as giving the other variants on the tray strong presence and clear categorisation.
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Entry Title Toni & Guy Tester Illuminator
Category 10. Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name InContrast/STI Line
Client Company Name Unilever UK
Entry Number 10-008
Year Entered 2017
Target Environment
Superdrug blip site: retailer had a limited exclusive window of just 2 weeks for the launch of Toni & Guy’s new Illuminating Hair Perfume.
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Materials
The tray had to make a big splash of the SKU in a small feature space, creating a premium aesthetic without a premium price tag. For maximum cost efficiency, the entire unit was cut from a single sheet of 4c digitally printed E flute. To make the tester stand out and drive trial, it was placed in fr....
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Objectives
•Need to maximise Superdrug’s very short exclusive window of just two weeks, exploding to drive above market fair share of launch •Hero the SKU and ensure it leads on stand out and visual impact within the limited feature space available •Reflect the golden nozzle on the hair perfume and reinforce t....
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Entry Title Veet Trimmer Gondola End
Category 10. Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name Print and Display T/A P+D
Client Company Name Reckitt Benckiser
Entry Number 10-009
Year Entered 2017
Target Environment
Pharmacies within the Republic of Ireland
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Materials
A combination of B flute Kraft wrapped in 080 display board. Digitally printed with a gloss uv finish screen printed. A cream centred 080 was used for the display board to provide clean edges and a premium finish. The front edger was printed digitally on mirriboard to replicate some of the mirror ef....
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Objectives
Create a WOW piece to introducing the newly launched Veet Trimmer product. Key objectives were to create interest in store and to influence and to educate the customer about the recently launched product. Provide a display presence on gondola ends for the promotional period in Lloyds Pharmacies in R....
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Entry Title Williams Racing Sure Shipper
Category 10. Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name InContrast/STI Line
Client Company Name Unilever UK
Entry Number 10-010
Year Entered 2017
Target Environment
Wilko.
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Materials
Display = EB Flute box section backwall with shelves embedded in sides and within car. Car = 1.2 micron display board cladding features: various car parts doubled as shelves. Print = 4c and 1c digital, with graphic communication over whole of reverse panel. Display held 73 cans. Keeping the car in p....
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Objectives
1.Get shoppers excited about the Williams Racing competition in store.2.Reinforce link between the Williams Racing team and Sure brand.3.Increase Sure range, share and sales in Wilko.4.Achieve good compliance across stores with compact, easy to place display.
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Entry Title Williams Racing Sure Wow unit
Category 10. Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name InContrast/STI Line
Client Company Name Unilever UK
Entry Number 10-007
Year Entered 2017
Target Environment
Wilko national promotion.
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Materials
Aim - faithfully recreate a Williams Racing car in cardboard that is instantly recognizable to shoppers and communicates the technology, speed and excitement of racing.Challenges - display needed to be a real showstopper, yet also compact and cost efficient to send out to stores and simple to set up....
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Objectives
Support Wilko in achieving an unparalleled promotion: create a unique POP event in store that would engage shoppers fully, get them talking about it and interacting more closely with the brand. Capture the technology, speed and excitement of racing to reinforce the partnership in shoppers’ minds bet....
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