11. Pharmacy

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Entry Title	Beauty Kitchen Treasure Chest
Category	11. Pharmacy
Company Name	InContrast/STI Line
Client Company Name	Beauty Kitchen
Entry Number	11-001
Year Entered	2017

Target Environment

Holland & Barrett - skincare category
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Materials

A chest full of treasure was the perfect mechanic for continuing the fun, underwater theme and launching the Seahorse Plankton range. Made from digitally printed E flute, all the parts were cut from one sheet and the design cleverly created to ensure that all visible sides were fully printed. A plai....
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Objectives

Established just two years ago, Beauty Kitchen is dedicated to creating 100% natural, affordable beauty products that are 100% effective and 100% fun! Working in an exclusive partnership with Holland & Barrett, Beauty Kitchen is winning over a loyal base of consumers who share the company’s ethos an....
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Entry Title	Centrum Vitamints Launch Impulse IQM
Category	11. Pharmacy
Company Name	StormDFX Ltd
Client Company Name	Pfizer Consumer Healthcare, Pfizer UK
Entry Number	11-002
Year Entered	2017

Target Environment

Boots stores across the UK to support a new product launch
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Materials

EB FluteE Flute1250mic display board2000mic display boards A printed and fully assembled cardboard constructed IQM unit to sit in the in-queue areas of Boots stores.Each shelf has individual product locators to ensure stability in a busy retail environment, with EPOS and printed SES strips and produ....
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Objectives

Internationally recognised as a leading global brand, Pfizer brought this new product to market planning to enlarge a category they were already active in. Harnessing their brand heritage but needing to clearly identify the unique proposition that Vitamints offers in this category so as not to canni....
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Entry Title	Creme Care Cleansing Wash Stand
Category	11. Pharmacy
Company Name	InContrast/STI Line
Client Company Name	Beiersdorf
Entry Number	11-003
Year Entered	2017

Target Environment

Tactical siting in Superdrug, Tesco Beauty World and ASDA.
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Materials

Flatpacked tactical FSU to excite store staff and remind target shoppers of their bathroom regime, highlighting all the skincare products relevant for them. Sink: two cones of 1000 micron display board to simulate unbroken porcelain sink. Outer cone joins at back, while inner cone joins at front, cr....
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Objectives

•Gain retail buy-in store by store with theatrical POP •Encourage shoppers to consider their total bathroom skincare regime/needs•Drive awareness and sales across the whole Crème Care Cleansing range, during the national launch•Drive frequency through owning gentle cleansing with the added value of ....
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Entry Title	Eucerin Mini's Counter Unit
Category	11. Pharmacy
Company Name	Pivotal Retail Marketing Limited
Client Company Name	Beiersdorf
Entry Number	11-004
Year Entered	2017

Target Environment

Independent Pharmacies across the UK & Ireland
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Materials

The unit is constructed of the following parts:•A sheet metal fabricated main assembly. This is made from 1.2mm steel and is lasered out, formed and welded together. The metalwork is then powder coated in a chrome finish.•The bowls are injection molded in clear Chrystal in two parts and then mounted....
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Objectives

Eucerin is a premium dermatologist-recommended skincare brand. The objectives for the brand were simple:•Eucerin know that when shoppers can test their products they then normally go on to buy.•Design a unit where Mini products can easily be displayed by store staff and shoppers can try the products....
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Entry Title	Eucerin Summer Sun Window Box
Category	11. Pharmacy
Company Name	Pivotal Retail Marketing Limited
Client Company Name	Beiersdorf
Entry Number	11-005
Year Entered	2017

Target Environment

The targeted retail environment was Independent Pharmacies across the UK and Ireland.
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Materials

The unit is constructed from 1200 mic display board, the graphics are printed to paper and then mounted to front and rear of the board to give a very clean finish. The card is then cut on a Cad CNC machine to cut the board out to shape making sure that certain edges are only half cut to allow the ca....
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Objectives

Eucerin is a premium dermatologist-recommended skincare brand. The main marketing objectives for this campaign was to create awareness of the Sun care range ahead of the 2016 summer period. They wanted POS items which could be easily placed within Independent pharmacies to help increase sales and aw....
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Entry Title	NIVEA Sun Rollerball
Category	11. Pharmacy
Company Name	InContrast/STI Line
Client Company Name	Beiersdorf
Entry Number	11-006
Year Entered	2017

Target Environment

Tesco large format stores and ASDA
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Materials

Visually communicating the handy new rollerball applicator, an innovation from Nivea Sun designed to make applying sunscreen much easier for children, was key for this display concept. The white swish runs in a continuous zigzag from the 3D rollerball tip right to the upper shelf of the display, fra....
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Objectives

1.Use display disruption to raise shopper awareness of NEW Nivea Sun rollerball 2.Reassure target shoppers: makes it easier to take care of kids’ skin in the sun3.Drive launch sales of the new pack format.
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Entry Title	Nurofen Fever Fighters Cot
Category	11. Pharmacy
Company Name	Print and Display T/A P+D
Client Company Name	Reckitt Benckiser
Entry Number	11-007
Year Entered	2017

Target Environment

Both group and independent Pharmacies in the Republic of Ireland.
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Materials

A variety of materials and methods were used. The cot was constructed from a mixture of E-flute EB flute corrugated digitally printed with a gloss UV finish screen printed over and was die cut and glued. The cot also contained mobile parts on 08- display board and 220mic PVC to hold the butterflies.....
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Objectives

Generate disruption in the consumer journey and drive awareness & purchase consideration for the brand. The No. 1 objective of the campaign was to target first-time users of Nurofen (new mums) and make them loyal to the brand. Media communication also served this goal. However, it was essential to h....
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Entry Title	Wilko Nivea Sun Spinner Tray
Category	11. Pharmacy
Company Name	StormDFX Ltd
Client Company Name	Beiersdorf
Entry Number	11-008
Year Entered	2017

Target Environment

Wilko
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Materials

2mm stock blue and yellow HIPS. Vac formed unit with front graphic and interactive spinner.
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Objectives

This was an exciting opportunity to create a tray that would be permanent, interactive and an educational feature piece of a bay in Wilko. It needed to highlight with the Nivea Sun brand values and its partnership with Cancer Research UK.
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