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13. SEASONAL & SIGNAGE

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Entry Title Cineworld Christmas Giftcard Trees
Category 13. Seasonal & Signage
Company Name Linney
Client Company Name Cineworld PLC
Entry Number 13-001
Year Entered 2017
Target Environment
Produced in November 2016, the tree POS stand was installed in cinema foyers across the UK in December 2016. Linney created an imaginative Christmas tree themed point-of-sale (POS) display to generate intrigue and excitement around Cineworld’s Christmas gift card offering. The tree POS stand was c....
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Materials
The POS display was produced in-house at Linney’s East Midlands base and shipped out directly to cinemas across the UK via Cineworld’s distribution partner, NFT. The process included using four colours on one side of E flute cardboard, which was cut to size and fitted with 24 Velcro strips. The tr....
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Objectives
Cineworld typically makes 50% of its yearly gift card sales in the final two months of the year. In order to maximise this window of opportunity, we wanted to create excitement and intrigue around the cinema retail experience – attracting current customers and enticing new ones. The main aim of the ....
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Entry Title EE Xmas Campaign 2016
Category 13. Seasonal & Signage
Company Name Communisis Plc
Client Company Name EE
Entry Number 13-002
Year Entered 2017
Target Environment
The Christmas campaign is to land in all EE retail stores across the UK and N.I, totaling over 590 stores. Each store has a different footprint and layout space, incorporated across 7 different store “formats” that dictate the space and substrates that are used within the retail estate.
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Materials
EEs Christmas Campaign consisted of the below elements –3D POS Theatre – Snowmen, Xmas Tree’s and Reindeer’sThe body of the items were digitally printed to either 10 or 5mm Kappa Foambaord with a SPOT U.V finish. The items were then die cut but left inside the housing for protection. Store staff cou....
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Objectives
The primary marketing objective for EEs Christmas campaign is to establish EE as the first point of purchase for electronic gifting with a particular focus on driving sales of PAYG plans and Electronic Accessories.
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Entry Title George Christmas Upfront Theatre POS
Category 13. Seasonal & Signage
Company Name HH Global
Client Company Name ASDA
Entry Number 13-003
Year Entered 2017
Target Environment
The target retail environment for this campaign was for the George branded fashion areas of ASDA stores, to be implemented in the busy Christmas seasonal trading period. George is one of the UK’s most popular fast-fashion retailers, offering quality clothing at affordable prices in more than 350 ASD....
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Materials
Printed as a combination of Digital flatbed direct and Litho print Mounted to E-flute board. Die cut and creased to shape. Fully assembled with lockable tabs and internal hot melt gluing Packed individually for despatch direct to stores.
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Objectives
To deliver a level of theatre and excitement into the George department in the run-up to Christmas To attract existing and new customer footfall into the branded fashion area of the store. To deliver a display that is flexible and scalable to suit the variety of different store sizes and environment....
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Entry Title Lloyds Welcome Wall
Category 13. Seasonal & Signage
Company Name HH Global
Client Company Name Lloyds Bank Commercial Finance Limited
Entry Number 13-004
Year Entered 2017
Target Environment
The target retail environment for this campaign was Lloyds Bank, part of the UK’s largest financial services group, who have an extensive customer base in the UK and a presence in nearly every community across the country
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Materials
The material for the Welcome Wall sign was Phototex aqueous opaque. This is a self adhesive polyester hybrid material with a low tack adhesive which can be easily removed without residue. Printing was completed digitally and graphics were then cut from the reels using computer controlled cutting tab....
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Objectives
To provide a long term POS display in a prominent area of the branch, in order to welcome customers on entry To reinforce the brand identity, creating a sense of recognition amongst customers, by using a striking image of the recognisable Lloyds Bank black horse To create a consistent brand look and....
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Entry Title Nivea Christmas Sleigh and Reindeer
Category 13. Seasonal & Signage
Company Name StormDFX Ltd
Client Company Name Beiersdorf
Entry Number 13-005
Year Entered 2017
Target Environment
Large format grocery with managers discretion to site where most effect and impact could be gained in ASDA.
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Materials
Re-board, EB flute and 1000 micron display board. Each Reindeer has flashing LED lit plastic nose, Santa hat and 3D googly eyes.
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Objectives
The objective of this unit was to produce a desirable premium unit to embrace the magic of the festive season in store whilst also spreading the brand culture and care message. The client wanted a unit that would attract customers while displaying large volumes of stock. It could be sited in a way t....
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Entry Title Sainsbury’s Christmas Gifting 2016
Category 13. Seasonal & Signage
Company Name Cepac Instore
Client Company Name Paladone Products
Entry Number 13-006
Year Entered 2017
Target Environment
Paladone is the UK’s leading gifting company, distributing wholesale products and ranged to retailers across the country and to 77 international destinations. The Christmas gifting market is exceptionally crowded, so Paladone consulted the entrant to design a visually arresting display for its produ....
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Materials
The entrant provided a full-service solution to Paladone including design, prototype, manufacture, fulfilment and delivery. The entrant received product from direct and indirect suppliers (including Far Eastern). Sorted, repacked, unit assembled and packed with complex mix of 68 product SKU’s. The c....
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Objectives
In the lead in to Christmas, the gifting market becomes incredibly crowded, so Paladone approached the entrant with a brief to create a unique, one-off display solution to stand out in Sainsbury’s 300 stores across the UK. The display should showcase a wide variety of Paladone’s products, maximising....
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Entry Title Stella Artois Christmas House
Category 13. Seasonal & Signage
Company Name SMP Group
Client Company Name AB InBev
Entry Number 13-007
Year Entered 2017
Target Environment
AB InBev approached us looking to create a unique Christmas theme POS display for their brand, Stella Artois that would be live in 92 of the leading 4 supermarkets for a period of two weeks.
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Materials
SMP Group’s creative team took AB InBev’s original concept and developed it into an eye-catching, cardboard-engineered POS Christmas house complete with product specific merchandising areas. The unit was completely self-supporting and featured a picket fence wrap to hide pallets, an apex roof and ....
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Objectives
Looking to increase product sales of Stella Artois products during the festive period, the display needed to draw customer attention and stand out from other instore promotions. The client was also looking to increase sales of Stella Artois products.
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Entry Title Tesco Food Love Stories
Category 13. Seasonal & Signage
Company Name BBH (Bartle Bogle Hegarty)
Client Company Name Tesco
Entry Number 13-008
Year Entered 2017
Target Environment
The Food Love stories campaign ran across the total Tesco retail environment, which included 2500 stores. There were 6 love stories rolled out to showcase Tesco’s love of food. It was essential that the campaign flexed across the entire store estate, from convenience stores to large format. This was....
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Materials
· 130gsm/170gsm Silk · 200gsm Silk · 190gsm Mount board · 1500mic Display Board · 2000mic Display Board· 500mic Folding Box Board · E flute · EE flute
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Objectives
Tesco had a problem. This problem was quality. There was a real disconnect between quality perceptions and taste tests. This was primarily down to brand perceptions of Tesco. In fact, quality was their weakest attribute and this is a real problem when customers state that quality is the largest fact....
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Entry Title Tesco Party Time
Category 13. Seasonal & Signage
Company Name BBH (Bartle Bogle Hegarty)
Client Company Name Tesco
Entry Number 13-009
Year Entered 2017
Target Environment
The Party Time campaign ran across the total Tesco retail environment, which included 2500 stores. It was most prominent in the Power aisle, but also featured in selected points of relevance around store, to create energy and excitement for the Party period. It was essential that the campaign flexed....
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Materials
500mic Folding box board, 1250mic ECO board or 3mm correx1250mic, 1500mic display board, 440mic, 580mic Twinwhite card,5mm foamcentred board, 440mic Matt white opaque pvc130gsm Silk paper4 colour process printed litho & digital
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Objectives
After the madness of Christmas and boxing day they is a lull before the New Year. The majority of people have eaten and drank to excess. And as such the majority decide to stay in on New Year’s because it is anti-climactic anyway. Tesco wanted to change this, and bring back the party mood in store. ....
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Entry Title Vodafone Retail Christmas Campaign 2016
Category 13. Seasonal & Signage
Company Name Haygarth Group
Client Company Name Vodafone UK
Entry Number 13-010
Year Entered 2017
Target Environment
The Vodafone retail estate consists of 483 Vodafone stores and four different formats across the UK in high streets and shopping centres. Each store houses multiple messages, products and services, which have been updated separately over time, creating a particularly complex customer journey. So whe....
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Materials
Initial trials and tests We trialled and tested a number of different materials to find the ones that worked best with our intricate designs, delivering amazing texture, colour and shine to catch the eyes of busy passers-by. And we made sure we prioritised clever construction, speed of installation ....
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Objectives
1.To create a fresh, new creative Christmas theme to decorate the Vodafone windows and store environment, and position Vodafone as the Christmas gifting destination. 2.Inspire store staff and keep morale high during the busiest and most tiring time of year with simple and engaging staff communicatio....
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