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14. CATEGORY MANAGEMENT & FURNITURE

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Entry Title Modular Plinth
Category 14. Category Management & Furniture
Company Name Arken P-O-P Limited
Client Company Name Intel Corporation (UK) Ltd
Entry Number 14-001
Year Entered 2017
Target Environment
The display plinth was designed to be used in any retail outlet that carries Intel products. A modular construction means the units can be linked together to create a more prominent display where space allows.
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Materials
The plinths themselves are constructed from MFMDF and come with a built-in clear lens to hold a point-of-sale graphic.
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Objectives
Where they’re able to secure the space in store, Intel uses plinths to house a variety of counter-top displays. Originally these were bespoke – produced in a variety of sizes and graphic types, fully assembled and held in stock until use. As well as being expensive to produce, the associated shippin....
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Entry Title Superdrug Skincare Displays
Category 14. Category Management & Furniture
Company Name Arken P-O-P Limited
Client Company Name Superdrug Stores
Entry Number 14-002
Year Entered 2017
Target Environment
Superdrug stores throughout the UK
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Materials
-CNC routed Timber -Steel Cladding-Low power LED illumination (perimeter, header, ticket and under shelf lighting-CNC Routing, Edge banding, plastic and aluminium extrusion, heat bending, screen printing.
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Objectives
Superdrug were planning to uplift the skincare category in line with their successful cosmetics upgrade in store, and the objective was to create a premium looking skincare category destination area in store where more exclusive brands could be displayed effectively, allowing product ranges to be re....
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Entry Title Timberland Entry
Category 14. Category Management & Furniture
Company Name ARNO GB Limited
Client Company Name Timberland
Entry Number 14-003
Year Entered 2017
Target Environment
Timberland stores and independent franchises in the footwear sector within EMEA.
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Materials
MDFCorners and smaller parts are powder coated, plated and/or laminatedAluminum frames with fabricsHot rod steel – for the shoe shelvesPlexus glass partsChangeable graphics (to save re –creating these every 3 months)MagneticsRubber solesAll the materials are manufactured separately across Europe and....
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Objectives
To promote the Sensorflex brand into the fashion market, like with Timberland but also to launch Sensorflex into the sports market as this is more of a sportswear brand than the original fashion wear.
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