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16. SHORT RUN – TEMPORARY DISPLAY

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Entry Title AG Barr Rugby Posts
Category 16. Short Run – Temporary Display
Company Name Simpson Group
Client Company Name AG BARR
Entry Number 16-001
Year Entered 2017
Target Environment
Supermarket Merchandise Display
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Materials
Material: EB flute & Dufalyte Printing – Direct to surface HP10K Finishing – Digitally cut by Elitron
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Objectives
In 2016 AG Barr was announced as the official soft drink partner for Scottish Rugby for the next three years. A range of their brands including IRN-BRU and Strathmore Water, will support the Scotland national team, Scotland’s 7s team and the country’s two professional clubs, Glasgow Warriors and Edi....
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Entry Title Benadryl Waterloo Boots Takeover
Category 16. Short Run – Temporary Display
Company Name Creo
Client Company Name Johnson & Johnson
Entry Number 16-002
Year Entered 2017
Target Environment
Boots
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Materials
Arch – 4 colour digitally printed to EB flute, cad cut to shape Standee – 4 colour digitally printed to 2000 mic Display Board, cad cut to shape, with B flute struts attached to reverse FSDU – main unit 4 colour digitally printed to EB flue, cad cut / Header – 4 colour digitally printed to 1250 micr....
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Objectives
- Generate awareness of Benadryl Allergy Relief and Benadryl Naturease Spray during the key summer season in London Waterloo station - Drive additional awareness during the Wimbledon tournament, where many visitors to the outside Tennis event would be travelling through London Waterloo - Use the in-....
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Entry Title Britvic Ireland Display units
Category 16. Short Run – Temporary Display
Company Name OLIVER Agency
Client Company Name Britvic Ireland
Entry Number 16-003
Year Entered 2017
Target Environment
Tesco ROI with Miwadi Dilutes
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Materials
Side panels and arch were printed digitally on e/b flue corrigated. The cauldron was printed digitally on hexacomb board. Paul flum strips were printed digitally on SAV The floor graphic was printedon Avery Floor Graphic materially digitally and laminated anto slip All elements diec cut and glued fo....
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Objectives
To Grow Value share for the 6 week period of the activation by 1.2% value share
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Entry Title Creed Boxing Ring Photo Opportunity
Category 16. Short Run – Temporary Display
Company Name Once Upon a Time
Client Company Name Warner Bros
Entry Number 16-004
Year Entered 2017
Target Environment
Front of store foyer space to sit alongside stockholding POS. The photo opportunity was used to disrupt shoppers first, and second engage them into taking a photo to help create hype around the release of Creed. Both Asda and Morrison’s took this photo opportunity unit.
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Materials
MAIN FRONT PANEL AND INTERNAL BEAM185kg EB 150kk MAIN BACK PANEL AND INTERNAL BEAM185kg EB 150kk LUGS, TITLE TREATMENT AND END CAPS185kg B 150kk FLOOR SUPPORT AND BASE LUGS185kg EB 150kk Requires 1 X 800mm Rope (BLUE) RING LUGS AND SIDE LUG185kg EB 150kk OUTER 150tw BC 150tt All items pre-glued with....
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Objectives
•To be a Knock Out #1 Hit! •Re-invigorate the franchise’s pre-existing fan base and punch above our weight – re-ignite love for the Rocky franchise and delivery “Rocky-tainment”! •Translate this “gripping ringside sports movie” for in-store •Play off the Rocky fanfare and positive review climate on ....
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Entry Title Denta Dog for Pedigree Dentastix
Category 16. Short Run – Temporary Display
Company Name Custodian
Client Company Name Mars Ireland LTD
Entry Number 16-005
Year Entered 2017
Target Environment
The targeted retail environment for the Denta dog was the Grocery channel (Dunnes Stores, Tesco and Supervalu) in the Republic of Ireland as additional point of display for Pedigree Care and Treats products at front of store which would disrupt and engage the shopper and create instore theatre. As w....
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Materials
The materials used in the manufacturing of the main structure of the Denta Dog were 16mm reboard and 450mic clear PVC protective trays for the dog’s feet. These trays protected the re-board from floor cleaning substance damage and elongated the lifespan of the unit instore. It was printed on the Dur....
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Objectives
The overall marketing objectives of the Denta Dog campaign were: •To interrupt the shopper on their shopper path with in-store theatre •To drive consumer engagement with the product •To raise awareness of the Pedigree Care and Treat products – specifically Dentastix oral care product and to encourag....
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Entry Title Dove Men Rugby Display
Category 16. Short Run – Temporary Display
Company Name StormDFX Ltd
Client Company Name Unilever
Entry Number 16-006
Year Entered 2017
Target Environment
The activity was targeted at key Boots and Superdrug stores during the weekend of the autumn international rugby matches, a time when customer attention to rugby and association is going to be high. The stores included Waterloo Station Boots which is a key transport link to rugby fans making their w....
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Materials
EB Flute, 590 ffb & 1000 micron display board 1 kit consisted of the following: 2 x arches 3 x totems 1 x standee - large size 1 x standee - small size 1 x photo frame All the unit was constructed using fully printed 4 colour process for merchandiser set with kit supplied. Packed on pallets in kits ....
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Objectives
The key objectives for this piece was to reinforce awareness of the Dove Men brands link to rugby, drive sales of the product and also as it is such a powerful visual tool to reinforce the reason to be associated with rugby and Dove and therefore buy the product.For a couple of years now Dove Men ha....
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Entry Title EE International FSDU
Category 16. Short Run – Temporary Display
Company Name Communisis Plc
Client Company Name EE
Entry Number 16-007
Year Entered 2017
Target Environment
The international FSDU targeted retail environment was priority EE retail stores that are in key international tourist locations, specifically focused around, central London, Manchester, Birmingham, Edinburgh & the south coast. The units were placed in stores near the entrance to attract the target ....
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Materials
To create the FSDU, we first 4 colour litho printed the shell on to 170gsm silk which was mounted to EB-Flute. This ensured a rigid design, that incorporated a product well with a high quality print finish. We then 4 colour screen printed 3000gsm acrylic with 'backed up white' to the reverse, again ....
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Objectives
The primary marketing objective of the unit was to drive sales of EEs international PAYG Sim plans and increase their market share. Objectives other than sales were to increase customer value contribution, generate an uptake of call volumes/connections to target countries and an increased customer N....
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Entry Title itsu Cubes
Category 16. Short Run – Temporary Display
Company Name Cepac Instore
Client Company Name itsu [grocery]
Entry Number 16-008
Year Entered 2017
Target Environment
itsu is a chain of Asian-inspired restaurants and shops across the UK providing an eat beautiful menu. itsu have expanded their offering into supermarkets, wholesales, health food stores and online. To stand out in crowded the retail market they needed an innovative, visually-stimulating point of sa....
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Materials
The main unit is a honeycomb-centred 16mm ‘Reboard’ substrate corrugated cardboard, designed for its strength and rigidity when stacked. The product was digitally printed and V cut on a high speed cad cam plotting table and round edges were created. The base corrugated board was then dressed in digi....
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Objectives
The display should raise awareness of itsu’s range encouraging customers to try the products. itsu’s identity is based on providing quality food and quality service, so the promotional stand should reflect these values. It should also mirror the elegance and simplistic beauty of the itsu brand.
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Entry Title Jameson Limited Edition Display 2017
Category 16. Short Run – Temporary Display
Company Name Custodian
Client Company Name Irish Distillers Pernod Ricard
Entry Number 16-009
Year Entered 2017
Target Environment
The Limited Edition “Connected” Bottle suite of POS included three tiers of disruptive stands; Gold High Impact, Silver and Bronze. These were placed in strategic multiples and independent retail outlets. The instore campaign was for a period of 4-6 weeks, but the success of the displays has led to ....
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Materials
The materials used in the production of the Jameson Limited Edition display stands were 16mm reboard and 080 solidboard. It was printed on the Durst Rho 1312 and die cut to shape on the Kongsberg XP24. The process involved our designers and our independent structural engineer meeting with the client....
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Objectives
The overall (primary) marketing objective was to produce a disruptive but structurally sound walk around display that told the story of the Jameson Limited Edition 17’ bottle. The secondary marketing objectives were to: 1.Drive Awareness of the Limited Edition Bottle and NFC Technology 2.Encourage p....
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Entry Title KP Depot Display
Category 16. Short Run – Temporary Display
Company Name Creo
Client Company Name KP Snacks
Entry Number 16-010
Year Entered 2017
Target Environment
Booker
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Materials
- EB190Y150W for the main display with B150KT for the internal struts.
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Objectives
- To drive penetration of hula hoops across the independent channel and raise awareness of ‘My hands are full’ campaign
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Entry Title Lindt Excellence FSDU
Category 16. Short Run – Temporary Display
Company Name Creo
Client Company Name Lindt & Sprungli
Entry Number 16-011
Year Entered 2017
Target Environment
Tesco
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Materials
Feet and a triangular pole support a discus plinth – this structure is NE flute. Within the pole there is a mounted battery powered motor with a spigot project above the discus. An alloy tube extends from the spigot to the top point of the diamond shape. The diamond shape is a folding box board cons....
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Objectives
- To deliver true premium stand out in an emerging, growing category (dark chocolate bars) and sell high volume in a cluttered shopping environment, competing with hundreds of other brands all shouting value - To attain placement front of store - To ensure the unit is simple, efficient and quick to ....
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Entry Title Mother's Day Flower Wall
Category 16. Short Run – Temporary Display
Company Name N2O Limited
Client Company Name Tesco Stores Ltd.
Entry Number 16-012
Year Entered 2017
Target Environment
To raise awareness of the Tesco store in Hull’s St. Stephen’s Shopping Centre and engage the local community of the town, the display was designed to take place in the shopping centre outside the store on Mother’s Day, 26 March 2017. The audience was Tesco shoppers and passers-by in the shopping cen....
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Materials
The activity on Mothering Sunday itself invited shoppers to contribute to a powerful Mother’s Day display covered with flowers and messages, spelling out ‘Mother’s Day’. The flowers were added by shoppers over the course of the activity day, to build up the flower wall display covered in heartfelt m....
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Objectives
In spring 2017, the Hull St Stephen’s Tesco store local marketing team requested an event to raise awareness of its store and engage the community of Hull to celebrate the city being named 2017’s City of Culture. The activity on Mother’s Day weekend, sought to tie in with the overarching Mother’s Da....
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Entry Title Motorola Counter Top Unit
Category 16. Short Run – Temporary Display
Company Name Big Group Retail
Client Company Name Motorola Mobility UK
Entry Number 16-013
Year Entered 2017
Target Environment
The target retail environment was John Lewis Partnership, the only UK channel to take the new Moto Z and Mods for launch in the UK. A total of 45 stores were selected based on location and sales of mobile devices by consumer group.
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Materials
MDF Acrylic Magnets Rubber pads for soft touch Moto Z and Mod holders Constructed out of MDF with a sprayed glossy white (JLP) standard finish. L shaped counter top unit to house 2 x mobile hand sets and 4 x mobile mods with magnets to hold all 6 devices in place due to the magnetic system built in ....
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Objectives
The overall marketing objectives was to promote the introduction of modular (mods) add ons to their latest top tier mobile handset the Moto Z. These mods consisted of 1) JBL speaker, 2) a battery pack, 3) a Hasselblad Zoom camera and 4) a projector. Our display was designed to allow customers to att....
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Entry Title Persil Wild Explorers Interactive Display
Category 16. Short Run – Temporary Display
Company Name StormDFX Ltd
Client Company Name Unilever House
Entry Number 16-014
Year Entered 2017
Target Environment
With this being one of Britain’s favourite household brands, the Persil target retail environment was an easy choice. Large format Tesco’s were selected and the area to site this eye catching pallet display was “front of store” to give it the exposure it deserved in the retail environment.
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Materials
The main structure was made from EB Flute, 750 micron poly-prop & 1250 micron display board, all to a high quality standard to ensure the structural integrity is kept. The artwork was printed using a 4 Colour Printing Process, Fully printed on the unit with sound panel, oversized magnifying glass, s....
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Objectives
Unilever launched their new initiative to encourage children to be healthy and go outdoors more through a mobile app called ‘Dirt is Good’. This was launched in the summer to provide advice on how children can lead healthy & active outdoor lifestyles. In order to support this we developed an eye cat....
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Entry Title Philips HUE Exhibition Display (UK)
Category 16. Short Run – Temporary Display
Company Name Solutions Diverse Ltd
Client Company Name Philips Lighting UK Ltd
Entry Number 16-015
Year Entered 2017
Target Environment
Each product portfolio has a different target audience, but the ‘red thread; is that the audience understand ‘The Right Light is Everything’. Start with the public in the exhibition and finish with spreading the word to buy online and on the "high street" Primary KPIs:Drive footfall onto the stand –....
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Materials
Summary of Works • Upon receipt of initial visual and concept drawings, our Design team began to develop these into fully detailed, production drawings using Solidworks. • Project Management sourced all specified materials within the FSC scope of parameters. These were following the ISO 9001 and ISO....
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Objectives
1. Primary Objective: Drive awareness by widening the appeal of Hue beyond current user base of Male, 25-44 year old. 2. Secondary Objective: To enthusiastically and professionally evangelise Hue to the visitors at Grand Designs Live as our Q4 kick-off & encourage prospective purchasers to either st....
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Entry Title The Beach Hut - Nivea Sun
Category 16. Short Run – Temporary Display
Company Name InContrast/STI Line
Client Company Name Beiersdorf
Entry Number 16-016
Year Entered 2017
Target Environment
Tesco Extra stores.
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Materials
Originally conceived as a smaller counter top display: grew into a full size standalone pallet to increase instore theatre and permit higher stockholding. The design was all about creating an authentic beach hut feel, with minimal additional cost. EB flute used for internal structure and supports. A....
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Objectives
1.Disrupt shoppers and get them planning ahead to sun care on the beach or generally being outdoors in summer 2.Communicate key messages about taking care in the sun and provide education 3.Drive sales of Nivea Sun products and own the category
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