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19. CAMPAIGN & EXPERIENTIAL

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Entry Title Ben & Jerry's Night In
Category 19. Campaign & Experiential
Company Name N2O Limited
Client Company Name Unilever UK Ltd
Entry Number 19-001
Year Entered 2017
Target Environment
To launch two new flavours of Ben & Jerry’s ice cream, co-created by Tesco and Unilever, the activity was designed to take place in 90 Tesco stores concurrently nationwide; five stores hosting a larger activity in foyer 21-25 September 2016, a further 85 stores, a smaller, scaled down activity in th....
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Materials
The activity utilised standard sampling units and usherette trays that the agency supply to all Tesco stores, used in accordance with standard best practice. To emphasise the tie in to Ben & Jerry’s Big Night In and the new ice cream flavours exclusivity to Tesco, all stands and usherette trays were....
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Entry Title Glenfiddich Luxury experiential
Category 19. Campaign & Experiential
Company Name Beyond Communications
Client Company Name William Grant & Sons Ltd
Entry Number 19-002
Year Entered 2017
Target Environment
Prestige Department stores - specifically Selfridges in this instance
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Materials
Wood carcass with white laminate finish (30% gloss) for furniture and steel structure in copper powder coated colour finish. Includes cut out logos in polyresin and copper finish on various strategic positions. System included cymatics tower previously used in viral video with ipad touch interaction....
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Entry Title Planters Campaign
Category 19. Campaign & Experiential
Company Name Clements Retail
Client Company Name The Kraft Heinz Company/Planters
Entry Number 19-003
Year Entered 2017
Target Environment
Planters' main purpose for launching this inclusive campaign was to raise brand awareness within the UK. Being a very popular brand in the USA, Planters extended their presence into the UK, taking the snack market by storm. Currently ranking as the #1 brand worldwide, and #2 brand in the UK, the bra....
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Materials
Materials: Medium Density Fibreboard (MDF), Soft Woods (Maple, Pine, Deal etc.), Hard Woods (Oak, Beech, Ash etc.), Metal (brass, steel, copper, stainless steel, aluminium etc.), Acrylic, Mirror, Laminates, Plastics, Rubber, Easy-dot vinyls. Construction Processes: Gluing, Mechanical Fixings (Screws....
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Entry Title Premier Foods CRUK campaign
Category 19. Campaign & Experiential
Company Name Creo
Client Company Name Premier Foods
Entry Number 19-004
Year Entered 2017
Target Environment
Major grocery multiples
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Materials
- 6 Colour screen print EB Flute carcass, header and shelves (EB 190Y/150W) - Plain B Flute outer (B 125L/125T) - Mop tray on flatpack version 400 mic Polypropylene
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Entry Title Sky Sports Start of Season
Category 19. Campaign & Experiential
Company Name Sky
Client Company Name Wasserman
Entry Number 19-005
Year Entered 2017
Target Environment
The “Walk Forward” experience allowed us to invite shoppers to “be part of the team” and join the Monday Night Football line up alongside their chosen club. Participants got to stand side by side with their football heroes and star in a clip straight out of the popular Sky Sports show. The clip is e....
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Materials
The stand was built in such a way that key parts could be reused over many events with a simple overnight rebrand. This minimised any waste created for the events and also provided value for money. Materials include FR MDF and FR Vinyl to comply with Westfield fire regulations. For the back drop a c....
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Entry Title Tesco Nationwide POS Audit
Category 19. Campaign & Experiential
Company Name SMP Group
Client Company Name Tesco
Entry Number 19-006
Year Entered 2017
Target Environment
Tesco’s asked us to create an app for iPad devices that could be used to undertake a mass Point of Sale audit across all of their nationwide Extra, Superstore, Metro and Express stores. The aim of the audit was to identify and officially log all POS opportunities inside and outside of each store and....
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Materials
Tesco supplied us with a database of information which detailed the type of data that they would like the audit app to be able to capture. Our Tesco account management team then took to the field to take some photos around different stores and developed some initial questions for the brief. From thi....
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Entry Title Trolls in Tesco
Category 19. Campaign & Experiential
Company Name SMP Group
Client Company Name Tesco
Entry Number 19-007
Year Entered 2017
Target Environment
Tesco’s was looking to create an exciting, highly interactive instore campaign to promote the launch of the new DreamWorks movie Trolls. The Trolls weekend was to be held over 2 days in 250 Tesco Extra stores. It was important that the campaign was something that appealed to all ages and encouraged ....
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Materials
We were tasked with delivering all the POS and 3-D cardboard engineered elements for the campaign which included; life-size cardboard character strut Trolls, photo face boards, Troll themed FSDUs and directional signage around the store. It was important that the campaign was as impactful as previou....
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Entry Title Uncle Bens Healthy Meals Activation
Category 19. Campaign & Experiential
Company Name Juice Creative Design Ltd
Client Company Name Mars Ireland - Food
Entry Number 19-008
Year Entered 2017
Target Environment
Uncle Ben’s Healthy Meals Activation a fully integragted campaign designed to create awareness of the Uncle Ben’s Ready to Heat rice products. The ambition was to drive real healthy eating behavioural change by showing Irish consumers how easy it is to create quick healthy rice meals with the ready ....
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Materials
Outdoor media (6 sheets) secured to reach commuters on way home covering commuters on buses, trains and cars •Fully branded Gondola End’s in the top tier SuperValu and Dunnes stores •Sampling of Ready to Heat rice in Top 5 SuperValu Stores •Sampling in Top 15 stores of Tesco •Tesco in aisle flags an....
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Entry Title Vans MTE
Category 19. Campaign & Experiential
Company Name TRO
Client Company Name Vans
Entry Number 19-009
Year Entered 2017
Target Environment
TRO created an experiential app-based campaign for fashion brand Vans, following the launch of its winter clothing range. Vans’ target consumers are aged between 18 and 34 (30% female, 70% male) and identify as ‘expressive creators’, engaged, passionate and creative young people who love to explor....
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Materials
Vans wanted to produce an engaging activity that reached 22 stores across five countries, to help customers learn about the features and benefits of its new winter collection. The brand had introduced a selection of durable, weather-appropriate outdoor clothing and needed to explain to its customers....
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Entry Title Yokebe Experiential Brand Launch
Category 19. Campaign & Experiential
Company Name Lick Creative
Client Company Name Perrigo
Entry Number 19-010
Year Entered 2017
Target Environment
High footfall shopping centres.
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Materials
The Yokebe stand was built in sections using a timber frame construction and clad in MDF and Plywood sheets. All component parts were CNC machined to manage the complex curves within the design and assembled by hand. Each section was filled and sanded by to a high standard and completed with a gradi....
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