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20. INSTALLATION

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Entry Title Interactive Shopping Experience Installation
Category 20. Installation
Company Name CJ Retail Solutions
Client Company Name Boots
Entry Number 20-001
Year Entered 2017
What was the client brief?
The Agency was tasked with implementing a new interactive shopper experience across 111 of the largest Boots UK stores. In the run-up to Christmas, the high street retailer wanted to create a premium “Emporium” space to showcase different brands by offering a range of services including engraving, g....
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Describe how the project was accomplished including any challenges that had to be overcome?
The greatest complexity was taking a large-scale retailer with minimal in-store digital technology to the point where it could offer the latest in retail technology to its customers over the Christmas period. As Boots UK’s digital partner, the Agency undertook every aspect of this transition and use....
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How did you ensure a high compliance / success rate for the project?
The greatest complexity was taking a large-scale retailer with minimal in-store digital technology to the point where it could offer the latest in retail technology to its customers over the Christmas period. As Boots UK’s digital partner, the Agency undertook every aspect of this transition and use....
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Entry Title Samsung Modular Wall Display
Category 20. Installation
Company Name RDI Retail Display Installations
Client Company Name M4 Design Company Ltd
Entry Number 20-002
Year Entered 2017
What was the client brief?
1.Technical expertise in TV/Audio sector – multiple TVs soundbars and speakers all hung or mounted to matching heights using Samsung kits or bespoke metal work; as well as connected to play relevant content / media. 2.Working in a live retail environment – the entire rip out, build and merchandising....
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Describe how the project was accomplished including any challenges that had to be overcome?
Adapting the store environment – after the old display had been removed the team had to work to prepare the walls behind to bring to an acceptable level for the new display to be fitted. This included freeing trapped cabling, repairing wall finish and re-painting sections. Volume of Audio Visual mer....
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How did you ensure a high compliance / success rate for the project?
Adapting the display to fit the store was the most complex element of the project. The survey and pre-build had both been successful but couldn’t have identified problems hidden by the previous display. The floor was not level and the whole display had to be adjusted throughout the zone at frame lev....
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