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IN. INNOVATION

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Entry Title Amazon Echo & Dot Interactive CTU
Category IN. Innovation
Company Name Alrec UK Limited
Client Company Name Amazon EU SARL, UK Branch
Entry Number IN-001
Year Entered 2017
The Entry
The purpose of the Amazon Echo & Dot CTU was to launch the new, voice activated technology product into a market where consumers were not familiar with either the technology or its benefits. As the champion of this new category, Amazon needed an execution that was both educational yet highly interac....
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Entry Title Ben & Jerry's Night In
Category IN. Innovation
Company Name N2O Limited
Client Company Name Unilever UK Ltd
Entry Number IN-002
Year Entered 2017
The Entry
The agency’s in-house digital team took on the challenge to build a computer game to actively engage and delight shoppers to drive sales. They came up with a simple but effective idea to take the game mechanic to a digital level, creating a fun game that also acted as a prize management tool. The ga....
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Entry Title Boompods Aquapod Unit
Category IN. Innovation
Company Name Arken P-O-P Limited
Client Company Name Boompods
Entry Number IN-003
Year Entered 2017
The Entry
We wanted to create an innovative display which would compliment and in some ways replicate the innovative aspect of the Boompods’ latest innovation: a waterproof and shockproof Bluetooth speaker that allows users to listen to music anywhere and everywhere. In order to demonstrate the Aquapod produc....
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Entry Title Boux Avenue LED Christmas Bow
Category IN. Innovation
Company Name SMP Group
Client Company Name Boux Avenue
Entry Number IN-004
Year Entered 2017
The Entry
Looking to create impact on the high street for their flagship store, Boux Avenue approached us with the idea of wrapping their flagship store with a giant flashing LED bow. Our creative team loved this idea, and quickly got to work producing drawings, CAD visuals and even mockups to put around the ....
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Entry Title Coca-Cola Inline QPD
Category IN. Innovation
Company Name Smurfit Kappa Display UK
Client Company Name Adare International (On behalf of Coca-Cola European Partners)
Entry Number IN-005
Year Entered 2017
The Entry
To fully understand and appreciate the uniqueness of this design, please review the attached video files that will demonstrate the innovative features that are key to understanding the success of this campaign and will demonstrate that this is no ordinary pallet display. This design innovation allow....
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Entry Title Denta Dog for Pedigree Dentastix
Category IN. Innovation
Company Name Custodian
Client Company Name Mars Ireland LTD
Entry Number IN-006
Year Entered 2017
The Entry
This was a complex project particularly in the design development stage. It was a challenge to conceptualise a 3D structure of a dog made from cardboard only, that would be strong enough to carry the weight of multiple product packs whilst providing the required durability and high-impact appeal. Th....
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Entry Title Eucerin Summer Sun Window Box
Category IN. Innovation
Company Name Pivotal Retail Marketing Limited
Client Company Name Beiersdorf
Entry Number IN-007
Year Entered 2017
The Entry
When people think of innovation most people think of High Tech solutions with interactive screens etc. However we think innovation should be about more than that. Our Window Box display is not an expensive screen or display its actually a low cost unit made from card but the design and theatre it cr....
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Entry Title Hellmans Griltopia
Category IN. Innovation
Company Name Smurfit Kappa Display (Ireland)
Client Company Name Charterhouse Unilever
Entry Number IN-008
Year Entered 2017
The Entry
We were awarded this contract based on our design and innovative design. The design met all criteria of the design brief in a fun, creative and effective way that was still efficient to produce and build in store. Hellmann’s were so happy with the display that they placed a 2nd order before we had f....
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Entry Title Jameson Limited Edition Display 2017
Category IN. Innovation
Company Name Custodian
Client Company Name Irish Distillers Pernod Ricard
Entry Number IN-009
Year Entered 2017
The Entry
We were tasked with the creation of a set of disruptive FSDUs to showcase and tell the story of the Jameson Limited Edition Bottle '17 whiskey. To support the Limited Edition Bottle display stand we also incorporated matching bottle collars that were NFC (Near Field Communication) enabled. NFC is me....
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Entry Title PG Tips Motorised Toaster Display
Category IN. Innovation
Company Name StormDFX Ltd
Client Company Name Unilever
Entry Number IN-010
Year Entered 2017
The Entry
The use of a generic structure gave the unit great stock holding but by adding a theatrical header we gave the unit a completely new dimension. Retailer and brand were extremely pleased with the outcome as we adhered to in-store guidelines in dimensions and specification yet gave something unique an....
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Entry Title Pringles Under Counter Impulse Display
Category IN. Innovation
Company Name Design & Display Ireland
Client Company Name Kelloggs Ireland
Entry Number IN-011
Year Entered 2017
The Entry
The under counter area has been been dominated by crisp brands for decades. It's a prime location for impulse sales and one which brands regularly butt heads over. Pringles approached Design & Display to design a unit that could fit in this prized area along side existing competitor products. Pringl....
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Entry Title Tesco Nationwide POS Audit
Category IN. Innovation
Company Name SMP Group
Client Company Name Tesco
Entry Number IN-012
Year Entered 2017
The Entry
The app developed for the Tesco Audit was created from scratch, from a detailed brief supplied from the client. The app underwent continuous development and fine-tuning during a the trial audit and then also during the nationwide audit itself. Our teams of account managers (who understood the Tesco ....
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Entry Title Vans MTE
Category IN. Innovation
Company Name TRO
Client Company Name Vans
Entry Number IN-013
Year Entered 2017
The Entry
In line with the launch of its winter clothing line, Vans wanted to produce an exciting and innovative in-store launch experience to educate customers on its new products. The MTE shoe and clothing line was different to the brand’s previous collections, featuring more engineered products specificall....
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Entry Title Walkers Sarnie Campaign 6case stacker
Category IN. Innovation
Company Name Smurfit Kappa Display UK
Client Company Name Walkers Snacks Limited
Entry Number IN-014
Year Entered 2017
The Entry
We created a new design which efficiently housed the case stock and ensured the product was protected whilst also allowing us to integrate and remove a header from the rear of the display. This reduced material costs which increased overall sales value but also drove co-pack efficiencies by removing....
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