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2. SPORTS & FASHION

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Entry Title ASDA World Book Day POS
Category 2. Sports & Fashion
Company Name HH Global
Client Company Name ASDA House
Entry Number 02-001
Year Entered 2018
What was included?
George at ASDA are one of the UK’s most popular fast-fashion retailers, offering quality clothing at affordable prices across than 450+ UK ASDA stores. HH Global collaborated with George to create their World Book Day campaign which spanned across ASDA stores. The main elements of the display cons....
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Target Environment
The George World Book Day Campaign was created by HH Global in late January 2018 and went live mid February 2018. Carefully planned implementation allowed each display to be tailored to each store on a bespoke basis. In some stores the George World Book Day upfront theatre POS was implemented dire....
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Materials
The World Book Day concept was created by The One Off Agency and developed and managed by HH Global. It was then delivered to ASDA stores by Dee Set. Our unique position as a supplier agnostic marketing execution partner allowed us to identify two leading suppliers to bring the concept to life....
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Objectives
For George, World Book Day is the largest childrens’ dress up moment of the year, so much so that it is considered to be more valuable than Halloween. George and HH Global wanted to capture the excitement surrounding World Book Day, by creating a child-friendly and adventurous display. 2018 was th....
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How it achieved objectives?
The imagery used and themed design of the POS display resonated with consumers seeking costumes for their children, and positively influenced purchase activity directly from the fixture while encouraging further exploration of the George department as a whole. Sales increases were analysed across th....
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Entry Title Next Boxing Day Sale
Category 2. Sports & Fashion
Company Name Simpson Group
Client Company Name Next Retail Ltd
Entry Number 02-002
Year Entered 2018
What was included?
Simpson Group were proud to be a part of the Next Boxing Day sale point of sale campaign again following another successful year of sales uplifts. We produced several windows displays that included window clings, signage and a PVC window sign that included LED lights.
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Target Environment
Retail Window Advertising/Sales
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Materials
Simpson Group have been a partner with Next for several years, having experience with Next sales campaigns from previous seasons we knew what Next would expect from us in terms of quality and product performance. However, we briefed our CAD department to re-design, re-engineer and re-test the Next....
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Objectives
The main objectives for the end of season sale campaign were: 1.Contribute to the campaign’s sales uplift in line with their other marketing campaigns 2.To create an uplift in sales through the decreased levels of stock 3.To increase the footfall in the stores during the end of season sale period 4.....
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How it achieved objectives?
Through the use of the retail window display used in stores up and down the UK the end of season sale stock levels saw a decrease of 6% on the previous year. Thus resulting in a sales uplift and increase in footfall into the Next stores by 15%. Because the window displays showed a positive increase ....
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