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3. GROCERY, CONVENIENCE & GENERAL MERCHANDISE – PERMANENT DISPLAY

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Entry Title George at ASDA Cosmetic POS
Category 3. Grocery, Convenience & General Merchandise – Permanent Display
Company Name Fastrak Retail (UK) Ltd
Client Company Name Amelia Knight
Entry Number 03-001
Year Entered 2018
What was included?
This entry is for the point of sale (POS) units designed specifically to display a new range of cosmetics for George at ASDA. It is enclosed in a white metal frame with clear plastic modular PODs with glossy white fronts where the cosmetics are displayed.
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Target Environment
This premium display unit was designed specifically for inclusion in the cosmetics/health and beauty aisles of ASDA supermarkets. Its target demographic is women aged 18 to early 30s looking for high quality, high value cosmetic products.
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Materials
Using our knowledge of busy retail environments and in-house design expertise, we recommended a fabricated (as opposed to injection moulded) approach for this project in order to meet our client’s quality, time and financial criteria. The frame was constructed in steel to ensure the strength, stabil....
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Objectives
Our client, Amelia Knight, wanted a unit that would: 1.showcase the cosmetic range it had developed for George at ASDA, positioning it on a level with other established beauty brands already sold in store. 2.hold as much cosmetic product as possible in order to maximise sales 3.be flexible and respo....
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How it achieved objectives?
1.Showcasing the range The POS units we created – and which were finished by hand for added precision - have fabricated product holders with a high sheen finish and utilise specialist lighting to draw the consumer’s eye. They showcase George at ASDA’s new cosmetic range in a stylish and impactful wa....
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Entry Title Multi-Brand Convenience Side Rack
Category 3. Grocery, Convenience & General Merchandise – Permanent Display
Company Name Creative Instore Solutions (Europe) Ltd
Client Company Name Ferrero UK & Ireland
Entry Number 03-002
Year Entered 2018
What was included?
Side Rack branded as Kinder or Tic Tac
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Target Environment
Ferrero was seeking to secure premium permanent promotional side rack placement within general merchandise locations of PFS & convenience stores. Ferrero are leaders in the confectionery impulse category and building on their high profile in all retail environment formats is critical to its success.....
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Materials
The construction of the fixture is a combination of metal, Foamex and print with each material selected to provide the most cost-effective and functionally suitable solution for their individual purposes. The solution was to be permanent with a long life expectancy and fix to existing gondola shelvi....
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Objectives
The overriding marketing objective was to leverage the iconic brand images synonymous with Kinder and Tic Tac to stand out and dominate the space providing an interruption in a cluttered general merchandise space. Hold a large range of various and changing product sku’s all with different geometries....
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How it achieved objectives?
The successful solution achieved all marketing objectives by: Leveraging the Kinder and Tic Tac iconic imagery, reinforcing brand awareness and creating imagination in-store with impactful and eye-catching point of sale that interrupts the shopper promoting theatre synonymous with the brand. Providi....
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Entry Title Tesco Front Of Store Display
Category 3. Grocery, Convenience & General Merchandise – Permanent Display
Company Name Blueshoes Ltd
Client Company Name PepsiCo International
Entry Number 03-003
Year Entered 2018
What was included?
A Modular Wall Bay system that clearly communicates and merchandises single pack crisps & snacks quickly and effectively. The system is dressed with specific planograms to drive compliance across a single, double or triple bay. Each bay is made up with fabricated modules that hang from a metal brack....
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Target Environment
Tesco Main estate and Express stores.
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Materials
Materials chosen were PETG and Mild steel because of their environmental and robust properties. Manufacturing. The display was fabricated due to time frames. CNC’d fabrication allowed a quick and efficient turn around enabling staggered installations to start within 4 weeks of production.
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Objectives
The front of store is an important category for both Tesco and PepsiCo, seeking to engage early with the ‘Grab and Go’ shopper. However the shopping experience, especially in the crisp & snack area is often chaotic and frustrating, hindering success. The mind-set of the shopper is to grab and go, bu....
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How it achieved objectives?
Simplicity is the key driving factor for the solution for crisp & snack area. Visually clean architecture helps to harmonizes and de-clutter the chaos of this environment. The simple modular design not only ensures flexibility to meet the different planograms and in-store scenarios but also allows e....
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