MENU

4. GROCERY, CONVENIENCE & GENERAL MERCHANDISE – TEMPORARY DISPLAY

To return to view all award categories for this year, click here.

Entry Title Batchelors Super Noodles
Category 4. Grocery, Convenience & General Merchandise – Temporary Display
Company Name Creo
Client Company Name Premier Foods
Entry Number 04-001
Year Entered 2018
What was included?
This is a single plastic parasite unit that is designed to hold 8 pots of Batchelors Super Noodle Pots, or Pasta n Sauce Pots.
[More]

Target Environment
Targeted at Food to Go at the front of stores but designed for use tactically in any retail environment including major multiples (large stores and convenience) and independents where ‘white space’ exists.
[More]

Materials
The backing board is 800mic Polypropylene – this is for strength and rigidity and gives the unit a substantial spine to ensure that it remains secure and rigid. The front part is 500mic polypropylene as more flexibility is required for the creased part to function effectively and allow pots to be he....
[More]

Objectives
Batchelors Super Noodles is the largest block noodle brand in the convenience meals category. The objective was to drive incremental category growth for Premier Food’s customers and market share for Batchelors. To do this we needed to drive sales outside of the existing category. Batchelor’s Super N....
[More]

How it achieved objectives?
- This unit is a quick, simple, cost effective solution meeting the goal of merchandising Pots in Food To Go and lunchtime destination areas in store. It allows merchandising in white space areas where space is a premium, whilst driving awareness of the brand being in a new format on an occasion and....
[More]


Entry Title Baylis & Harding Jukebox
Category 4. Grocery, Convenience & General Merchandise – Temporary Display
Company Name Bridgeshire Packaging
Client Company Name Baylis and Harding PLC
Entry Number 04-002
Year Entered 2018
What was included?
Freestanding shelved FSDU with curved header. Corra-clip shelving system with internal dividers for additional support.
[More]

Target Environment
The unit was designed to showcase in Debenhams department stores.
[More]

Materials
Corrugated EB materials were used to give stability and strength to the design. Internal dividers and buffers were designed to support the product in-store, whilst giving the unit a clean open appearance. HDR digital ink was applied to give the units appearance a boost in-store, with high impact gra....
[More]

Objectives
To create buzz and theatre at Father’s Day for a newly designed ‘Record Player’ gift set.
[More]

How it achieved objectives?
Designed to support the national launch of our Men’s gift set range at Father’s Day, which was also supported by substantial Press & PR coverage. Reinforcing brand awareness and supporting the launch in Debenhams Huge success, Baylis & Harding are the UK’s Number 1 toiletries gift brand*, with it’s ....
[More]


Entry Title Britvic Robinsons Fruit Creations
Category 4. Grocery, Convenience & General Merchandise – Temporary Display
Company Name Creo
Client Company Name Britvic Soft Drinks Ltd
Entry Number 04-003
Year Entered 2018
What was included?
Quarter pallet unit.
[More]

Target Environment
Tesco
[More]

Materials
The units were produced on Corrugated EB190Y/150W to provide the optimum compromise between cost, structural integrity and print finish.
[More]

Objectives
- To create a quarter pallet solution for Tesco to support NPD - To drive incremental sales through securing off shelf display space - To incorporate the Gift with Purchase (GWP) into the structural design
[More]

How it achieved objectives?
To support the launch of Britvic’s ‘Robinson Creations’ we designed a unit to fit the standard quarter pallet space but with the option to be displayed back to back to maximise impact and space in-store. In total 1200 bound pairs were sited across Tesco’s main estate. The natural backdrop to the uni....
[More]


Entry Title CCBI Fanta Halloween Hex Bin
Category 4. Grocery, Convenience & General Merchandise – Temporary Display
Company Name Smurfit Kappa Display (Ireland)
Client Company Name Coca Cola HBC Ireland
Entry Number 04-004
Year Entered 2018
What was included?
The unit is a standard hex bin which we altered to reflect the Halloween theme, by changing the shape of the base and adding a top section.
[More]

Target Environment
Supermarkets and convenience stores
[More]

Materials
To create a truly eye-catching display, we chose EB-flute corrugated board and silver mirror board, and to achieve 100% consistency all components were printed on our Inca S40i digital printer. The display was cut on our Young Shin flat-bed die cutter, glued on our Bickers digital gluer before being....
[More]

Objectives
The display was intended to excite and engage shoppers, in particular the teen market. Using ghoulish graphics to emphasise the Halloween theme, it was designed to create real standout and disruption in store. The unit also needed to clearly communicate Fanta’s special promotion, special Snapchat co....
[More]

How it achieved objectives?
We really harnessed the Halloween theme, using strong seasonal themes and spooky features for maximum effect. The 3D headboard, mirror board, motion-activated sound box and spooky skull, along with the classic Halloween colour of orange, created true in-store standout. It was essential that the disp....
[More]

What features of the entry make it innovative?
The display is a unique shape and design, using a traditional hex bin which we transformed into the Halloween-themed coffin shape. We ensured the unit was still easy to quickly assemble and simple to shop – with access to the products from both sides. The motion-activated sound box triggered when a ....
[More]


Entry Title Celebrate Chinese New Year!
Category 4. Grocery, Convenience & General Merchandise – Temporary Display
Company Name Custodian
Client Company Name Mars Ireland
Entry Number 04-005
Year Entered 2018
What was included?
Included with this entry is a freestanding display unit with: Bespoke headers Gondola End Kits Recipe Cards
[More]

Target Environment
The targeted retail environment for Chinese New Year was key grocery multiples (Dunnes Stores and Supervalu) in the Republic of Ireland as an additional point of sale for Uncle Ben's products at front of store. The FSDU's would engage the shopper and disrupt them on their shopping journey where they....
[More]

Materials
The materials used in the manufacturing of this unit were EB Flute/E Flute and 080 Board. It was printed on the a Durst 1312 single pass flatbed autofed machine and die cut to shape on a Konsberg digital die cutting press. The main structure was produced with EB flute and double folded to add stabil....
[More]

Objectives
The overall objective for this campaign was to achieve high ranking feature instore and increase sales year on year for the duration of the campaign. 1.Drive customers into stores to shop the Uncle Ben's product range 2.Encourage increased purchases and multi-buys around Chinese New Year for Uncle B....
[More]

How it achieved objectives?
Uncle Bens Chinese New Year was part of a large activation for the brand. The overall objective for this campaign was to achieve high ranking feature instore and increase sales year on year at this time. Featuring Gondola end kits across multiple retailers, bespoke headers, sampling stands, instore ....
[More]


Entry Title Gillette Lions Prefilled Goalpost Arches
Category 4. Grocery, Convenience & General Merchandise – Temporary Display
Company Name Communisis in conjunction with SPS
Client Company Name Procter & Gamble
Entry Number 04-006
Year Entered 2018
What was included?
Instore theatre, including archway between pre-filled FSDU's
[More]

Target Environment
The target audience for the display were; Who: Primary Focus: Males 18-34 Objective: Drive trial of Fusion Family by leveraging consumers’ passion for sport
[More]

Materials
The display was made from cardboard as the site in-store was for a temporary item (6 week period) and to ensure that the unit complied with Tesco guidelines in regards to recyclability.
[More]

Objectives
The display consists of the following materials: EB, E, B flute, 500mic twincoat & 220mic Clear PVC. The print process used was Litho to ensure the best possible quality. The unit was then mounted onto the board and die cut to shape (again ensuring that all tolerances were perfect on assembly). Fina....
[More]

How it achieved objectives?
Challenge: To produce innovative Point of Sale to celebrate P&G’s partnership between Gillette and the British & Irish Lions. To showcase all of Gillette’s portfolio and regime heroes, including the Tesco exclusive Lions pack. Make the shopper love Gillette by leveraging their passion of rugby and h....
[More]


Entry Title KP Snacks On the Go
Category 4. Grocery, Convenience & General Merchandise – Temporary Display
Company Name Creo
Client Company Name KP Snacks
Entry Number 04-007
Year Entered 2018
What was included?
Parasite unit
[More]

Target Environment
One stop stores - impulse environment, by the till point or used for secondary siting.
[More]

Materials
We opted for a high-quality cardboard to ensure durability in store because once placed we wanted the units to be replenished and in situ for as long as possible. The material also allowed for a high-quality finish to ensure stand out for the brand.
[More]

Objectives
- To drive impulse purchase that reflected the ‘On the Go’ nature of the product itself - To open up secondary siting in store, drive brand awareness and distribution of the NPD - To be easy for stores to site and merchandise the unit
[More]

How it achieved objectives?
To meet KP Snacks’ marketing objective of increasing store coverage of the new ‘On the Go’ product for KP Nuts it was important that we designed a unit which would fit in a crowded convenience environment to disrupt impulse shoppers on a snacking mission. We reflected the 2 flavours with both blue a....
[More]


Entry Title Max Strong Dual Function Keg
Category 4. Grocery, Convenience & General Merchandise – Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name PepsiCo
Entry Number 04-008
Year Entered 2018
What was included?
Max Strong Dual Function Keg •1 x multi-function plinth •1 x keg •1 x shipping shroud
[More]

Target Environment
Convenience, impulse and express stores, targeting snacking and alcohol areas and drink cabinets within these stores.
[More]

Materials
We used a litho printed four-colour process (CMYK), using water-based inks, printed directly onto 600mic solid board for a high-quality finish. The multi-function plinth was also litho printed and laminated onto E Flute corrugated board for super strength and rigidity in-store. The materials used we....
[More]

Objectives
The aim of the POS was to promote the new Walkers brand of Max Strong crisps. Designed to appeal to ‘beer lovers’, each flavour was created to complement different types of popular beer. Research has shown savoury snacks are playing an increasingly important role in social and sporting occasions – a....
[More]

How it achieved objectives?
With our overall aim to promote awareness of the new brand and unlock key locations in-store, we rose to the challenges by: 1.Promoting new brand and drive affinity with beer / drinks The dual-function keg combined key beer graphics with the Max Strong brand to cleverly link the product messages. Th....
[More]


Entry Title Max Strong Parasite Kegs
Category 4. Grocery, Convenience & General Merchandise – Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name PepsiCo
Entry Number 04-009
Year Entered 2018
What was included?
Max Strong gravity-fed parasite display unit •1 x plastic-suction cup •1 x set of cable ties •1 x ‘S’ hook
[More]

Target Environment
Multiple impulse stores and independent outlets, targeting drink cabinets and alcohol areas within these store environments.
[More]

Materials
We used a litho printed four-colour process (CMYK), using water-based inks. The unit was printed directly onto 600mic solid board and 210gsm paper, providing a high-quality print finish. This was laminated onto E flute corrugated board, strengthening the structure but keeping it very thin and flexib....
[More]

Objectives
The aim of the POS was to promote the new Walkers brand of Max Strong crisps. Designed to appeal to ‘beer lovers’, each flavour was created to complement different types of popular beer. Research has shown savoury snacks are playing an increasingly important role in social and sporting occasions – a....
[More]

How it achieved objectives?
We created a gravity feed display themed around beer imagery, aimed at our target audience of beer lovers. Using three mini beer kegs and the clear brand messaging of ‘Calling all beer lovers’ along with the Max Strong ‘beer pump’, the structure and graphics created a strong connection with beer in ....
[More]


Entry Title NOWTV GOT Asda Shelf Filler
Category 4. Grocery, Convenience & General Merchandise – Temporary Display
Company Name Creative Idea Limited
Client Company Name Sky UK Ltd
Entry Number 04-010
Year Entered 2018
What was included?
Pre-assembled card shelf filler
[More]

Target Environment
Grocery: Asda storesShelf Space in Media streaming category
[More]

Materials
* EB Flute & digital print to 1250 mic Display Board with UV varnish giving a premium finish and durable construction within budget for short term promotion and fully recyclable.* The unit was designed to go out fully stocked, saving time for merchandisers in store.* The materials & construction use....
[More]

Objectives
* To secure & reserve shelf space for a 4 week period, maximising sales during the lead up to Game of Thrones S7 TV Show* To engage shoppers using the ‘Winter is Coming’ theme from the new season of Game of Thrones, linking in with Sky & Game of Thrones promotional campaign* To appeal to new & exist....
[More]

How it achieved objectives?
* The concept design was accepted by the target retailer for placement in stores* Strong series imagery featured prominently on the front of the display appealing to fans of the show as well as engaging new viewers. NOW TV and Games of Thornes logos at each end for sites where these were visible* Us....
[More]


Entry Title Orchard Thieves
Category 4. Grocery, Convenience & General Merchandise – Temporary Display
Company Name Smurfit Kappa Display (Ireland)
Client Company Name Konica Minolta Marketing Services
Entry Number 04-011
Year Entered 2018
What was included?
The Orchard Thieves campaign included two displays. The main display was freestanding, with an attached parasite unit to hold the promotional free giveaway product. The whole campaign was made out of EB, B and E-flute.
[More]

Target Environment
Convenience stores
[More]

Materials
The display is made from EB, B and E-flute corrugated board, and was printed on our Inca S40i digital printer. The display was then cut on our Young Shin flat-bed die cutter, glued on our Bickers digital gluer and finished and bagged and shipper to the customer.
[More]

Objectives
The idea behind the campaign for Orchard Thieves Cider was to positively disrupt, engage and entice the brand’s target audience of 18-34 year olds. The featured promotion was a gift-with-purchase of a must-have smartphone Fisheye camera Bold Lens.
[More]

How it achieved objectives?
The Bold Lens promotion was part of our overall Start Bold/End Bold above-the-line campaign. Throughout the year, Orchard Thieves engaged with shoppers via experiential, online and in-store activations, encouraging them to ‘Be Bold’ and try to win prizes such as Bold Lens, Bold Torches, Bold apparel....
[More]


Entry Title 'Pancakes Love Nutella' Kitchen FSDU
Category 4. Grocery, Convenience & General Merchandise – Temporary Display
Company Name InContrast/STI Line
Client Company Name Ferrero UK Ltd
Entry Number 04-012
Year Entered 2018
What was included?
Nutella FSDU with 3D header including worktop, Nutella jar, frying pan and pancake.
[More]

Target Environment
Dunnes, and tactical siting in grocery and convenience stores.
[More]

Materials
A 3D header was designed, which would fit existing prefilled quarter pallets as well as the budget FSDU supplied. The stacker FSDU was made in EB flute for strength and accommodated Nutella SRPs to make merchandising lots of product easier in stores that did not have a prefilled quarter pallet. Head....
[More]

Objectives
-Maximise Nutella brand impact in the lead-up to Pancake Day with a theatrical and relevant display. Create a solution that would enhance any prefilled quarter pallets already sent out, or could be used with a supplied budget FSDU for use in any store. -With Valentine’s Day being just one day after ....
[More]

How it achieved objectives?
‘This display definitely delivered for us in terms of visual impact and relevancy to both brand and event. Its theatricality and stockholding ensured we converted our call to action into purchase; in terms of sales it outperformed our high expectations.’ Claire Lescure, Shopper Marketing Manager, Nu....
[More]


Entry Title Quaker #ShowUsYourOats Display
Category 4. Grocery, Convenience & General Merchandise – Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name PepsiCo
Entry Number 04-013
Year Entered 2018
What was included?
Quaker #ShowUsYourOats Front Of Store Display •2 x Free Standing Display Units and headers, with 3D bowl elements on each side of the FSDUs •3D kitchen backdrop •Main Body Header •3D Bowl of Porridge Factice on platform •3D Spoon and Honey Dipper •3D Microwave •3D Kitchen Tap
[More]

Target Environment
The entry is targeted at main estate grocery stores. It’s designed to be sited at the front of store, easily catching shoppers’ attention as they enter.
[More]

Materials
The materials chosen were a combination of different corrugate flutings: E, EB and BC Flute. We chose these in order to maximise the stand-out of the 3D elements, enhance print detail and quality, at the same time increasing the unit’s strength and stability. The manufacturing process for this unit ....
[More]

Objectives
This Quaker campaign focused on the launch of the new ‘Show Us Your Oats’ promotion. The idea behind this was to encourage consumers to get creative with their Quaker oats and do something out of the ordinary to their porridge, like adding bacon and maple syrup, for example. We also needed to raise ....
[More]

How it achieved objectives?
Quaker really wanted people to let their imaginations run wild with the weird and wonderful ways they could customise their porridge, and they wanted the display to reflect this. We created a unit that put the shopper front and centre in a creative kitchen environment. Using eyecatching graphics, we....
[More]


Entry Title Sensations Feast for the Senses
Category 4. Grocery, Convenience & General Merchandise – Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name PepsiCo
Entry Number 04-015
Year Entered 2018
What was included?
Sensations Feast For The Senses Front Of Store Display •3 x stock-holding bases •3 x flavour headers •1 x double-sided arch
[More]

Target Environment
Front-of-store locations in main estate grocery stores to instantly attract shoppers’ attention and to accompany an in-store sampling experiential event.
[More]

Materials
We used a combination of E & EB corrugated materials to ensure a good quality surface, and digital printing for consistency, efficiency, speed and quality across all 19 individual sheets of print. Due to the high number of individual components, it was essential for us to maintain a high level of ac....
[More]

Objectives
Sensations launched in the UK in 2002, bringing exciting new flavours such as Thai Sweet Chilli to the market. In 2017 the brand repositioned itself as ‘A Feast For The Senses’, keeping its premium look and feel but featuring new flavours, pack designs and an above-the-line TV campaign. To support t....
[More]

How it achieved objectives?
The display created great impact in-store with key design elements maximising standout: 1.Contrasting colours and imagery oThe display focussed on key black to colour block the area in-store, so it clearly stood out from the light retail environment. This also accentuated the premium gloss look and ....
[More]


Entry Title Tayto Summer Snacks
Category 4. Grocery, Convenience & General Merchandise – Temporary Display
Company Name Largo Foods
Client Company Name As above
Entry Number 04-016
Year Entered 2018
What was included?
Our summer snacks displays featured across multiple formats especially with our exclusive competition in Tesco where we featured across: •10 showpieces of a boat that shoppers could stand behind and snap their “self-ski” with Mr. Tayto behind them •41 stores with a pull up banner and display of dump....
[More]

Target Environment
Our summer snacks campaign had dual targeting. We had a generic unit which was targeting multiples and the retail channel and features in stores such as Dunnes Stores, Centra, Spar and SuperValu. With our bespoke Tesco exclusive campaign this is obviously multiple led and we wanted multiple touch po....
[More]

Materials
The materials needed to be flexible to allow: Ease of build and assembly in store to ensure efficient use of our merchandisers time in store We displayed a range of products on the displays so they needed to suit different formats such as multipacks, sharing etc. Customization in store as we had dif....
[More]

Objectives
In 2016 we had the Euros which delivered strong sales across the Tayto brand supported by the “Get Mr. Tayto to the Euros campaign”. We had branded multipacks and sharing bags which along with a full shopper marketing campaign generated an increase in Tayto crisps sales during the period. The busine....
[More]

How it achieved objectives?
To keep Tayto front of mind with shoppers we tied in a two week OOH campaign which featured similar creative of Mr. Tayto on a beach on a private island with his selection of sharing snacks with the call to action “Share the Summer with Tayto”. The Outdoor campaign was featured across •48 sheets •Go....
[More]


Entry Title Tesco Tostitos WOW Display Truck
Category 4. Grocery, Convenience & General Merchandise – Temporary Display
Company Name InContrast/STI Line
Client Company Name inContrast
Entry Number 04-017
Year Entered 2018
What was included?
This unit was created as part of our Tostitos ‘Tesco Exclusive’ campaign to ensure maximum stand-out front of store. It was positioned in the high footfall 2 pallet front of store space.
[More]

Target Environment
Grocery
[More]

Materials
The truck was created from 4 FSDU’s that went side by side and back to back with smaller shelves tying the FSDU’s together as the dips were very heavy and only required a small amount of shelf space relative to the bags of Tostitos. A pop up ‘cab’ was printed 4 col + varnish on EB flute with a plain....
[More]

Objectives
Objectives:- launch this new product and raise shopper awareness to drive trial- create a point of difference for Tesco as this is an EXCLUSIVE product- ensure Tesco support all SKU’s and drizzles- achieve off shelf feature space in multiple points of interruption across the store- drive sales and w....
[More]

How it achieved objectives?
The strongly branded POP drew attention to the new Tostitos Chips & Dips Range and communicated the new exciting flavour range. This authentic truck encouraged shoppers to come and investigate, and simple shopper education on the shelf fronts and giant header to ‘Drizzle, Don’t Dip’ communication. T....
[More]


Entry Title TESCO Wine Display
Category 4. Grocery, Convenience & General Merchandise – Temporary Display
Company Name Weedon Packaging Solutions Centre
Client Company Name Tesco Stores Ltd
Entry Number 04-018
Year Entered 2018
What was included?
Co-Packed 3 Shelf QTR Pallet Display Unit for Bottles of White Wine OR Prosecco, Dual Sided product profiled Cladding and interconnecting Header, EPOS Pricing Strips & Price point Wallet. Internal shelf supports and base fittings to give strength to the display. Display is shipped as a banded pair w....
[More]

Target Environment
Grocery; within a Multinational Grocery and General Merchandise Retailer. Display to sit off shelf, on a supply chain appropriate Black QTR Plastic Pallet. Display to sell Wine within all appropriate Food trading areas.
[More]

Materials
Corrugated Board has been used as the core material throughout. This was chosen due to its low cost and high-performance characteristics for both strength and print. Our client is always looking for sustainability within the materials we use and ease of recycling at the end of the project is a key c....
[More]

Objectives
To celebrate and raise consumer awareness of the award-winning success of our clients ‘top tiered’ branded wines & sparkling wines within a competitive market sector. To increase sales through key promotional periods of the year across different selected award-winning wines. To offer a solution whic....
[More]

How it achieved objectives?
In our proposal we have focused on the first two production runs for Finest Wines in 2018. Wave 1 Display is for 72 bottles of Finest Marlborough Sauvignon Blanc Wine and Wave 2 for 56 bottles of Finest Prosecco. We had to fully utilize both our Structural and Graphics team’s skills to produce a dis....
[More]


Entry Title Walkers ITV Win Live Display
Category 4. Grocery, Convenience & General Merchandise – Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name PepsiCo
Entry Number 04-019
Year Entered 2018
What was included?
Walkers ITV Win Live Display •3 x stock-holding bases •1 x 3D TV add-on •2 x prize 3D add-ons •1 x 3D pack add-ons •1 x backboard and arches •1 x promo message add-on
[More]

Target Environment
Front-of-store locations in main estate grocery stores, instantly attract shoppers’ attention with the prospect of winning superb prizes and a year’s worth of shopping at Tesco.
[More]

Materials
We used a combination of E and EB corrugated materials to ensure a good-quality surface during printing. Using digital print gave us the added beneftis of consistency, efficiency, speed and quality across all 12 individual sheets. Due to the number of components, we needed to be ultra precise in the....
[More]

Objectives
Walkers and ITV launched a joint on-pack promotion offering consumers the chance to win prizes during advert breaks in Saturday night TV programmes. Prizes were to include £5,000 cash or a holiday for four people, as well as tickets for days out, a car and many others. Top prize winners will be anno....
[More]

How it achieved objectives?
We met these challenges by: 1.Raise awareness of the Win Live promotion The key mechanic of the promotion was the combination of sharing events and Saturday night TV. With this in mind, we created a supersized 3D TV add-on which put the promotion as the key focus for the consumer. Using clear commun....
[More]


Entry Title Winter Remedies FSDU Lidl
Category 4. Grocery, Convenience & General Merchandise – Temporary Display
Company Name Geometry Global
Client Company Name GSK
Entry Number 04-020
Year Entered 2018
What was included?
This entry is for a pre-filled portfolio display unit, delivered and executed in Lidl. The display was distributed in 700 Lidl stores across the UK (full distribution across the chain). Images of the unit on the sales floor can be found in the supporting attachment.
[More]

Target Environment
Our entry’s display was implemented in Lidl. Lidl prides itself for being “Big on Quality, Lidl on Price” meaning – delivering quality brands at low prices to UK consumers. As such, our Winter Remedy brands (Beechams, Panadol, Otrivine and Tixylix) proved a good fit for Lidl’s strategy. While we man....
[More]

Materials
While we saw the potential for incremental sales by investing in value supermarkets (Lidl in this case), the channel poses challenges in terms of margin, so we had as low a target for the total investment budget as possible to maintain healthy margins. We asked the suppliers to work with a target of....
[More]

Objectives
At GSK, we uncovered that when experiencing a cold or flu, shoppers are looking either for products that relieve individual symptoms or for an all-in-one symptom-relief medication. This led us to identify five need states within the category: -Congestion relief -Pain relief -Cough relief -Sore throa....
[More]

How it achieved objectives?
The overall objective of the activity was to grow GSK’s Cold & Flu sales by educating shoppers to select the right products for their symptoms. This would be achieved by: •Developing symptom-led navigation to aid selection •Communicating key claims to drive differentiation against competition The ac....
[More]