|Mondelez EasyRep FSDU
|Smurfit Kappa Display UK
|Client Company Name
|Mondelez Europe Procurement GmbH-UK
What was included?
Freestanding Display Unit Body & Header
The EasyRep FSDU was sited in multiple retailers, mainly convenience-sized stores. These included Co-op, Tesco, Sainsbury’s, Waitrose, Morrisons, Asda, and many more. The unit was positioned usually at the mid/end of aisle and at the till point. Essentially, it has been designed to meet UK retailers....
Using Kirigami-inspired innovation, the EasyRep design redefines the ‘shelf’ with a rib system integrated into the display walls. The unique characteristics of the display dramatically improve performance, from production to end-of-life. Multiple components are replaced with an integrated body and s....
Mini Egg bags have been the UK’s bestselling Easter product for the past five years running, with a POS volume being one of the highest of any UK product. POS in this volume – >20K – with a limited implementation period presents its own set of unique challenges and opportunities. Mondelez had alread....
How it achieved objectives?
We rose to the challenge and achieved all of the above. Our display test protocol ensured the durability required to withstand long periods of storage, followed by transport and then the retail environment. There were no reported failures on 24,000 displays. When comparing 2017 to 2018 the EasyRep d....
What features of the entry make it innovative?
EasyRep’s numerous innovative features all stem from its unique Kirigami-inspired rib design. There have been no major transformational changes in FSDU shelf design for many decades, but the EasyRep has broken this trend in an evolutionary leap. Essentially, we have harnessed the principles of simpl....
Practices employed in the design stage of the project that reduced the environmental impact of the display?
Our challenge was structural. We had a market-proven display solution with MiniAble, proven over six years with huge production volumes. However, year-on-year improvements in sustainability and cost reduction had taken this design to its performance limitations. Along with Mondelez, we were determin....
Materials used and how the production process helped reduce the environmental impact?
From the outset, we wanted to make the EasyRep from high-percentage recycled content which is also 100% recyclable. To achieve this, we used Mono material, which met both of these criteria. Large production volumes inevitably create large amounts of spent corrugated board for the retailers to handle....
How have changes made to the physical infrastructure impacted upon production, such as reduced utility consumption, reduced wastage/waste treatment and improved process control.
By reducing the number of components from 14 to just 5, we stripped out multiple set-ups and movements/touch points within our production facility. With our two-part joiner direct feeding our folder gluer machine, the EasyRep production process is substantially more efficient in both energy and wast....
How has the supply chain included in the process driven environmental efficiencies?
The integrated body design drove the component reduction, which in turn drives logistical and storage efficiencies. Compared to its predecessor, the material weight reduction was over 1kg per display and the lorry load efficiency was increased by 56 displays per lorry. Over the 24,000 displays, this....
The role that installation and fulfilment played in reducing the environmental impact and how changes in practices were employed.
As a prefilled display, the installation of the EasyRep is mostly fixed. A key driver for the EasyRep was the idea of reuse and replenishment on the shop floor, which has the potential to double or triple the amount of stock sold through one display. This extended lifecycle ethos is significantly mo....