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| Entry Title |
B&Q Tiling POS Rebrand |
| Category |
6. Home & Garden |
| Company Name |
SMP Group |
| Client Company Name |
B&Q |
| Entry Number |
06-001 |
| Year Entered |
2018 |
What was included?
A newly designed suite of POS boards for B&Q’s tiling area across all stores that had to be technically colour-matched and produced to mimic the real tile samples. POS boards, technical colour matching and artworking.
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Target Environment
B&Q DIY and accessories stores within their tiles retail space.
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Materials
Materials: 2mm Foamex Services: Colour management, Repro & studio teams, re-touching/re-artworking. Skill level: ISO 12647, SMP Group are the only large format printer in the country with this certification. Process: The client supplied a sample of each tile along with a catalogue of low-res image....
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Objectives
B&Q were looking to implement a new suite of POS in their tiling department across all stores. This would be a complete unification project which required individual printed images of approx. 185 tiles that would appear on the POS, to mirror the look of the actual tile which would be displayed along....
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How it achieved objectives?
B&Q have forecasted +6% sales YOY, so the revamp in tiling POS will have grown sales as well as cash. Stephen Murtagh, Market Analyst (Tiling) B&Q said: “We've forecasted that once the range is at 100% availability we'll be +6% sales YOY, so the review will have grown sales as well as cash. I think ....
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| Entry Title |
Dulux Diamond Matt Standee |
| Category |
6. Home & Garden |
| Company Name |
Print and Display T/A P+D |
| Client Company Name |
Dulux Paints Ireland Limited |
| Entry Number |
06-002 |
| Year Entered |
2018 |
What was included?
Dulux Diamond Matt Freestanding Standee. The kit also included A2 posters and wobblers which we have not included in the entry.
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Target Environment
Independent and Group Decorating and hardware stores within Ireland.
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Materials
The standee was digitally printed on an HP FB7600 on a combination of FE flute Corrugated board, 440 mic PVC and 080 display board. The FE flute provided a cost-effective yet sturdy material with an excellent print surface. The 080 display board was used to create sturdy internal brackets with some ....
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Objectives
Marketing Priority: Drive Diamond Matt Sales in critical retailers, Re-clarify the position of Diamond Matt within our trade-up model. Drive the performance message and RTB.
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How it achieved objectives?
This was an in-store only activation to drive the brand through conversion at the Onpoint of decision making. The promotion was primarily about sales but also looking to have consumer trade up to Diamond Matt by highlighting the product benefits. Our clients original brief was for a 2D strutted stan....
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| Entry Title |
Landmann BBQ / Outdoor Heating FSDU |
| Category |
6. Home & Garden |
| Company Name |
Pure Retail |
| Client Company Name |
Landmann Ltd |
| Entry Number |
06-003 |
| Year Entered |
2018 |
What was included?
Landmann BBQ & Fire Pit Semi Permanent Free Standing Display Units
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Target Environment
Garden Centres
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Materials
Deck flooring - Chosen for durability, sustainability and suitability for the target audience & area being displayed. Metal frame – Used throughout the main display to achieve the curvature of the side wings & incorporate a metal channel into the centre display for applying a tension frame fabric gr....
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Objectives
To create a display suitable for garden centre display that would engage with the end user and in Landmann’s view, in a way that had currently not been achieved by other competitor retail displays. The display needed to place Landmann’s products within a contemporary life style setting. Client guide....
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How it achieved objectives?
The displays were not created as part of a wider marketing campaign but designed to reinforce brand awareness within key retail outlets As units were deployed in February 2018 and key trading season for the product will not start until March / better weather onset it will not be possible to demonstr....
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| Entry Title |
Ronseal 6-in-1 display |
| Category |
6. Home & Garden |
| Company Name |
Linney |
| Client Company Name |
Sherwin-Williams Diversified Brands Ltd |
| Entry Number |
06-004 |
| Year Entered |
2018 |
What was included?
6-in-1 gondola end POS display unit Augmented Reality smartphone and tablet app Pre-campaign merchandiser training workshops
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Target Environment
Our 6-in-1 POS display ¬was designed to showcase Sherwin-Williams’ Ronseal One Coat and Beautiful Decking range on gondola ends across 300 B&Q stores of various formats. This was a project-based campaign focusing on the DIY dilemmas of consumers with limited practical experience. It was about making....
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Materials
Practicality and sustainability were at the heart of a design that demanded robust, flexible and cost-effective materials able to withstand the rigours of transportation, intuitive installation and easy adaptation. The bespoke display needed to suit the size of the location and allow for interchange....
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Objectives
Positively disruptive:Attention-grabbing POS that engages and educates consumers embarked on a ‘task-orientated’ visit to a busy B&Q store searching for a product to solve a problem. Our display had to disrupt the customer journey, provoking awareness and consideration of both the new Ronseal 5L One....
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How it achieved objectives?
Positively disruptive:Visually attractive and informative, our POS displays were credited by both B&Q and our client Sherwin-Williams’ with helping arrest a decline in this home and garden category. Practical and adaptable for 100% compliance:Our innovative POS solution combined multi-purpose proper....
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What features of the entry make it innovative?
Three innovative campaign elements combine to create an industry first: •6-in-1 gondola end POS display unit •Augmented Reality smartphone and tablet app •Pre-campaign merchandiser training workshops 6-in-1 gondola end POS display unitOur 6-in-1 POS display ¬was designed to showcase Sherwin-Williams....
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Practices employed in the design stage of the project that reduced the environmental impact of the display?
We were challenged to create an innovative, robust and flexible POS display to promote Sherwin-Williams’ Ronseal One Coat and Beautiful Decking ranges on gondola ends across 300 B&Q stores of various formats. As the products are designed to protect and extend the life of wooden fence panels and deck....
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Materials used and how the production process helped reduce the environmental impact?
Typically, an in-store display with an expected life of up to six months would be constructed from wood and plastics, as well as card. It would often be built off-site, transported to store and would be difficult to dispose of in an environmentally-friendly way. Our choice of materials allowed us to....
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How have changes made to the physical infrastructure impacted upon production, such as reduced utility consumption, reduced wastage/waste treatment and improved process control.
FSC-certified materials and sustainable printing, engineering and finishing processes combined to deliver a zero-waste manufacturing solution. The bulk of the carcass was cut from the maximum area of each sheet, so sheet waste was reduced to below 2%.The small amount of waste material we generated f....
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How has the supply chain included in the process driven environmental efficiencies?
We used FSC-accredited card sourced from sustainable suppliers. By using less material during the manufacturing process – three tonnes rather than the 18 tonnes that would have been required for six individual units – we delivered an 83% reduction in fulfilment activity and its associated impact. Ot....
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The role that installation and fulfilment played in reducing the environmental impact and how changes in practices were employed.
Our focus on sustainability extended beyond the zero-waste manufacturing process. Sherwin-Williams merchandisers typically cover a region that includes up to 30 B&Q stores and usually transport POS by car. We distributed the POS units to the merchandisers flat-packed yet already semi-assembled. This....
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| Entry Title |
Wickes Paint Offer FSDU |
| Category |
6. Home & Garden |
| Company Name |
Kolorcraft Limited |
| Client Company Name |
Wickes |
| Entry Number |
06-005 |
| Year Entered |
2018 |
What was included?
Freestanding display unit
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Target Environment
Offer driven front of store Highlighter/Greeter supporting a nationwide above the line marketing support.
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Materials
A mixture of Screen and flat-bed digital presses were chosen for both quality and cost effectiveness to produce the standee. The line colour elements of the backboard and supports were more suited to the traditional screen print process and the imagery on the tins was perfect for our flat bed digita....
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Objectives
The marketing objectives for this campaign was to raise brand awareness that Wickes is destination area for great brands such as Dulux and that we also stock an extensive range of own brand paint; as well as drive footfall into our stores over the bank holiday weekend and get customers to take advan....
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How it achieved objectives?
This was part of a nationwide campaign supported in store an online with additional above the line marketing support. Our entry was displayed at the front of all 232 stores for instant in store theatre. The design was engineered to have impact, but also created as one main piece (the pyramid section....
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