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8. COSMETICS, BEAUTY, HAIR & FRAGRANCE – PERMANENT DISPLAY

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Entry Title Bleach London Superdrug Display unit
Category 8. Cosmetics, Beauty, Hair & Fragrance – Permanent Display
Company Name Diam International Limited
Client Company Name Bleach London
Entry Number 08-001
Year Entered 2018
What was included?
The Bleach London unit , is an illuminated, freestanding display featuring Hair care products on one side , Cosmetics on two sides & Cosmetic brushes on one end .
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Target Environment
The Bleach London unit was designed purely for Superdrug stores in the UK
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Materials
The unit needed to be hard wearing and stand up to vigorous use in a busy retail environment , so the overall carcass was produced in powder coated mild steel, including the shelves. Fabricated in sections & screwed together. All products were catered for in bespoke 1.5mm HIPs vacuum formed trays, a....
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Objectives
The brief was to design a non pretty cosmetic stand that was street wise , appeal to younger people with attitude. To resemble the brand and its feeling . So the objectives was to appeal to a particular audience/market sector.
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How it achieved objectives?
The Bleach London unit was the launch of their cosmetic range in Superdrug, this was a new marketing initiative and a first for the company . The product was available on line after the launch and available in their hair salons at the same time.
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Entry Title Makeup Revolution Island Display
Category 8. Cosmetics, Beauty, Hair & Fragrance – Permanent Display
Company Name Arken P-O-P Limited
Client Company Name Revolution Beauty
Entry Number 08-002
Year Entered 2018
What was included?
Make-up brand Makeup Revolution’s island display unit.
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Target Environment
The island display unit can be found in the UK stores of health and beauty retailer, Superdrug.
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Materials
The Revolution Island incorporated a robust MDF main structure with metal shelving which featured rose gold metal on the header, logo and poster clip frames to give a premium look and feel which complimented the brand colours and packaging. It was important to use permanent materials which were suit....
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Objectives
Makeup Revolution is a relatively new cosmetics brand, just four years old, aimed at the early teen market. The island display came about following the brand’s annual review of instore activity. As they look to us to inform ‘where next’ in terms of direction, look and feel, we decided to take the pr....
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How it achieved objectives?
To support the brand’s focus on rapidly bringing products to market and simultaneously meeting the challenges presented by the retail environment, we have developed an innovative new system for the brand. Known as Fast Beauty, we have designed it exclusively for Revolution. It enables all products t....
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What features of the entry make it innovative?
The most stand out and innovative feature of the display is the revolutionary category management system called Fast Beauty. This was designed and developed to support the brand’s focus on rapidly bringing products to market and simultaneously meeting the challenges presented by the retail environme....
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Practices employed in the design stage of the project that reduced the environmental impact of the display?
A major environmental issue traditionally on cosmetic displays is that when a planogram changes or new products are introduced, new 'product holders' (usually in the form of vacuum formed trays or push feed systems) are designed and manufactured SPECIFICALLY for the product type to suit its unique s....
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Materials used and how the production process helped reduce the environmental impact?
The display was designed to include materials that were either sustainable or reusable. For instance, use of robust materials such as MDF and metalwork ensured that the overall lifespan of the display was maximised. The display was modular with removable end caps and therefore these could be used se....
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How have changes made to the physical infrastructure impacted upon production, such as reduced utility consumption, reduced wastage/waste treatment and improved process control.
The modular design and robust materials ensure ultimate longevity in store, along with use of updateable areas which ensure that wastage is kept to a minimum. The cosmetic sector traditionally includes some of the most fast moving products in the retail environment and the innovative features in thi....
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How has the supply chain included in the process driven environmental efficiencies?
All materials and components were sourced locally and made in the UK by us, not only cost effective but minimising carbon footprint for items that could have otherwise have been imported from the Far East.
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The role that installation and fulfilment played in reducing the environmental impact and how changes in practices were employed.
Logistics were organised so that 40ft container lorries had a maximum capacity of units, and routes were planned to deposit and install so that minimum mileage and therefore carbon footprint was generated. All pallets are returned to us for re-use on future production following installations.
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Entry Title Max Factor Sainsbury's ReLaunch
Category 8. Cosmetics, Beauty, Hair & Fragrance – Permanent Display
Company Name Melita Group
Client Company Name Coty UK
Entry Number 08-003
Year Entered 2018
What was included?
Free Standing cosmetic Display unit for permanent use in a grocery shopping environment. The unit was to be housed in a carcass outer designed and installed by J Sainsbury with no brand input.
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Target Environment
The targeted environment for this unitary was the grocery shopping market. The unit has been installed throughout the J.Sainsbury's estate nationwide and interacts with consumers in an environment that they would not usually head to to purchase cosmetics. This creates an additional level of challeng....
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Materials
Woodwork used to: Create a 'frame' for the unit. This was achieved by using 18mm black MF MDF. Allow for a quick and cost effective way to create a two tone unit by using 18mm MF MDF CNC milled out to allow for white acrylic panels to create a seamless two tone effect. Help to create a premium feel ....
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Objectives
To create a new unit for the use in Grocery stores. The unit was to be 'low' cost while maintaining the overall premium feeling of the brand which is premium. The unit was to carry the brands overall image to the store and maintain the high standards and guidelines set by the customer. This helps to....
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How it achieved objectives?
The unit was in a sense part of a wider marketing campaign in that it displayed the ideas and images of the brands into a new space. The unit had to meet strict guidelines in order to ensure that it maintained the clean and premium feel that the brand had developed elsewhere through other unitary an....
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Entry Title Maybelline MIH Flex Bergerie Unit
Category 8. Cosmetics, Beauty, Hair & Fragrance – Permanent Display
Company Name Diam International Limited
Client Company Name Maybelline
Entry Number 08-004
Year Entered 2018
What was included?
Illuminated, counter top, permanent Cosmetic display. Fully tailored to local retailer wishes and can be put on a table & very easy to install in store.
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Target Environment
This display was designed for a Dutch drugstore called ETOS (part of Ahold-Delhaize group). Etos has been voted best drug store in the Netherlands for 6 years in a row. Etos offers customers a wide selection of quality health, beauty, body care and baby care products. Trained staff provide expert, r....
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Materials
Carcass – Folded and fabricated sheet steel, powder coated in black gloss. Lighting/Illumination – LED for low cost safe lighting. The lighting is run through a light diffusing acrylic sheet. This allows us to have 4 simple LED strips around the perimeter of the unit. This illuminates the entire uni....
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Objectives
To create a flexible system, that can be used for multiple brands (L’Oréal and Maybelline) to create units on various angles. The cassettes are meant to be as generic as possible. For example, the foundation cassette fits not only one franchise but multiple. The unit also needed to be flexible in th....
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How it achieved objectives?
The unit was designed to reinforce brand image in store. It has been reported by the brand that there has been a huge improvement compared to previous units. Measurable sales increases are not available yet unfortunately, although a notable increase has been commented on. Number of displays ordered ....
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Entry Title V&R Christmas Wrapping Station
Category 8. Cosmetics, Beauty, Hair & Fragrance – Permanent Display
Company Name Kesslers International Limited
Client Company Name L'Oreal
Entry Number 08-005
Year Entered 2018
What was included?
Free-standing Wrapping station (looks like a writing bureau), inclusive of bow top and accessories on the cabinet.Does not include the Christmas trees or chimney breast.
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Target Environment
The Viktor & Rolf Wrapping Bureau has been designed to sit within destination beauty environments, supported by store staff, within department stores, specialist fragrance stores and High Street market-leaders, such as Boots.
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Materials
The unit was to emulate a traditional bureau, drawing on the over-arching mansion theme from site installations, so the main material used was wood. This allowed for the unit to have stylised corners, turned legs and a miniature ‘candlestick-style’ tester holder, as well as a pull-out drawer to prov....
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Objectives
The marketing brief from the L’Oréal team was to create a unit which would allow staff to support customers by providing a stockable unit, with tester fragrances, which demonstrated the gift wrap options available and also allowed for gifts to be selected and hand-wrapped on the unit. It was not for....
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How it achieved objectives?
The unit was designed to have the shape of a traditional bureau, and being made of wood, it allowed for the unit to have stylised corners, turned legs and a miniature ‘candlestick-style’ tester holder, as well as a pull-out drawer to provide a wrapping surface. This gave maximum space on the top sur....
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