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9. COSMETICS, BEAUTY, HAIR & FRAGRANCE – TEMPORARY DISPLAY

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Entry Title Dior Christmas Towers
Category 9. Cosmetics, Beauty, Hair & Fragrance – Temporary Display
Company Name Kesslers International Limited
Client Company Name Dior
Entry Number 09-001
Year Entered 2018
What was included?
Free-standing Dior Make-Up Unit, comprising showcases each side.
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Target Environment
The unit has been designed to sit within destination beauty environments, within department stores, specialist beauty stores and High Street market-leaders, such as Boots.
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Materials
While the display had a limited in-store life (4 months) it was critical that the unit was able to stay looking premium and beautiful in high-footfall beauty environments where aesthetics are key. We had to ensure that the quality and luxury nature of the Dior brand was represented in the finish of ....
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Objectives
The objective of the unit was to represent the luxury nature of the Dior brand and showcase some of their Christmas gifting selection, with a price point £60-120 each. The gift sets were to be securely displayed and allow the products space to breathe, glorifying them within the crowded beauty and s....
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How it achieved objectives?
We used clean and premium white metal to allow the products and metallic elements to really pop on the FSU. The FSUs were design to sit mid-floor and stand-out from the competition – many brands are using black at the moment and by using white we created a point of difference for this unit. The use ....
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Entry Title Elvive Dream Lengths FSDU
Category 9. Cosmetics, Beauty, Hair & Fragrance – Temporary Display
Company Name Showcard Print Ltd
Client Company Name Williams Lea Tag
Entry Number 09-002
Year Entered 2018
What was included?
Boots Tier 3 Free Standing Display Unit
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Target Environment
Mass High Street Beauty
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Materials
To ensure that the unit was cost effective we produced the unit using only two substrates ,EB flute for the main carcass, shelves, base and header and a 1200 Display board for the curved shelf fronts. This gave us the advantage of not only using a robust material with a good printing service through....
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Objectives
• Drive awareness to the new DREAM LENGTHS Elvive range • Seduce L’Oreal Elvive consumers with a new offer targeting long & damaged hair • Recruit new, younger consumer and new hair target (long & damaged hair) • Valorise
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How it achieved objectives?
• The use of the bright colours and strong punchy branding was super eye-catching to initially draw customers to the unit and a fresher, more millennial feel than the brand have ever gone in before. • We then ensured we really pushed the product use and benefits to make sure there was enough educati....
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Entry Title Garnier Skin Naturals A site
Category 9. Cosmetics, Beauty, Hair & Fragrance – Temporary Display
Company Name Impact Creative Partnership Limited
Client Company Name Garnier
Entry Number 09-003
Year Entered 2018
What was included?
Kit comprising of 2 x double sided card display boards & a free standing card display unit which were compliant within Boots guidelines.
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Target Environment
Boots beauty area
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Materials
Cardboard selected to respect both Boots’ and Garnier’s objectives to create POS which can be totally recycled. The use of cardboard also meant that the CAD concepts developed for this campaign could be brought to life easily and cost effectively.
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Objectives
To create a flexible promotional launch site in Boots for the new Garnier 96% Naturals skincare range which would display the 4 franchises by skin type and visually bring to life the key ingredient of each franchise and convey the natural theme. It was also important to showcase the new labelling in....
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How it achieved objectives?
The kit consisted of 2 double sided boards which featured a product display on one side and the ‘ingredient labelling’ message on the other. Where space permitted both boards could be displayed either side of the centrally positioned FSU in order to ensure the messaging was clearly seen when approac....
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Entry Title I Heart Christmas FSDU
Category 9. Cosmetics, Beauty, Hair & Fragrance – Temporary Display
Company Name Arken P-O-P Limited
Client Company Name Revolution Beauty
Entry Number 09-004
Year Entered 2018
What was included?
I Heart Make-up Temporary Freestanding Display Unit
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Target Environment
The FSDU was shipped exclusively for the Dutch market, cited within Dutch retailer Kruidvat - owned by the AS Watson Group – an equivalent to Wilko in the UK.
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Materials
The materials chosen were in keeping with the temporary nature of this display and the main structure was EB & E flute corrugated display board in both 1250mm and 2000 micron - perfectly suitable for the period the displays were planned to be in store. The board was printed 4 colour & UV varnished t....
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Objectives
The display was designed to prompt recognition in store, as exposure to the brand in Holland had previously been purely online. Establishing the link between what shoppers would have seen online and the temporary displays was essential. Aimed at young shoppers, it was important to have a strong bran....
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How it achieved objectives?
I Heart Make-up was making its first-ever move into standalone temporary P-O-P in Holland. So these units have been designed exclusively for the Dutch market – a very different animal to the UK retail market. As we are often told, ‘don’t judge a book by its cover’ – and this is a very apt phrase for....
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Entry Title J&J Neutrogena Mask
Category 9. Cosmetics, Beauty, Hair & Fragrance – Temporary Display
Company Name Creo
Client Company Name Johnson & Johnson
Entry Number 09-005
Year Entered 2018
What was included?
Neutrogena Acne Mask MG Tray ‘WOW’ premium version
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Target Environment
Boots
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Materials
Materials used: - Main unit (cladding) – printed 5 col (CMYK + spot) to 150gsm silk, machine varnished and mounted to 1200mic white lined grey board - paper mounted to white lined grey board is in-line with MG trays normally sent into Boots – this is within their guidelines, durable but cost effecti....
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Objectives
- Support Boots in an exclusive launch, creating a unique and disruptive POS to engage shoppers and get them interacting with the new brand, and interacting with education. - Drive discovery and brand awareness of new Neutrogena Visibly Clear Light Therapy Acne Mask through maximum theatre and disru....
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How it achieved objectives?
The tray unit was to be sited within the general skincare aisle within Boots but the NPD was 10 times the cost of an average product on fixture. Therefore, it was imperative that the tray had a premium feel and that there was plenty of space dedicated to informing the shopper about the new technolog....
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Entry Title L’Oréal Hydra-Genius Launch
Category 9. Cosmetics, Beauty, Hair & Fragrance – Temporary Display
Company Name StormDFX & Williams Lea Tag
Client Company Name L'Oreal
Entry Number 09-006
Year Entered 2018
What was included?
Bespoke freestanding display for a tier 3 Boots platinum skincare launch. The display was part of a wider instore event including large header boards, pull up banners and on shelf promotional trays.
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Target Environment
The hydration category was in decline, down 2.3% YTD, driven mainly by a lack of investment in innovation*. L’Oréal saw an opportunity to drive growth and market share with the launch of Hydra-Genius, a new liquid moisturiser, the first of its kind. To ensure we selected the best retail environment,....
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Materials
As a Boots approved supplier we selected our materials based on the best selection of visual aesthetic vs. environmental impact. The units were made from non-laminated carboard whilst being strong enough to sustain use instore. The print finish was matt to ensure the unit could be recycled and there....
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Objectives
The main marketing objectives could be split into the following three target areas: EXCITE - Create buzz, drive awareness and increase visibility of product launch EDUCATE- Elevate communication on regime and usage occasion CONVERT - Increase conversation/dialogue with target market to increase oppo....
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How it achieved objectives?
To ensure that we leveraged the opportunities within the retail environment as effectively as possible we created an instore engagement strategy. Centred around the marketing objectives we split our focus across four key areas. The table below shows our tactic and impact. BUILD (EXCITE) Strategy 1.C....
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Entry Title NIVEA Body Senses Box FSDU
Category 9. Cosmetics, Beauty, Hair & Fragrance – Temporary Display
Company Name Superior Creative Services Ltd
Client Company Name Beiersdorf UK Ltd
Entry Number 09-007
Year Entered 2018
What was included?
Free Standing Display Unit with 3 cubes which make up the shelves - each shelf holds 12 products.
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Target Environment
Grocery
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Materials
The materials used on this job were 150y/125d EB Flute for the main unit and 10mm falcon board for the base strengther. The materials used were chosen for there strength and robustness, the job was cut on a DYSS cutting table with machine glueing, hand glueing and tapeing. The unit was shipped out t....
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Objectives
To bring excitement to the category with new news and innovation. The FSDU was designed to focus attention away from competitors and clearly communicate the benefits of the new range to shoppers in store.
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How it achieved objectives?
The FSDU drove growth through secondary placement and the unit was able to clearly communicate the benefits of each product to the shopper. The Body Senses FSDU created awareness of the new body range in store by grabbing shopper’s attention through the creative and disruptive structure. This was ru....
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Entry Title NIVEA Urban Skin FSDU
Category 9. Cosmetics, Beauty, Hair & Fragrance – Temporary Display
Company Name StormDFX Ltd
Client Company Name Beiersdorf UK
Entry Number 09-008
Year Entered 2018
What was included?
Wilko Nivea Urban Skin FSDU, promoting the launch of the new Nivea Urban Skin range
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Target Environment
High Street retailer, Wilko
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Materials
For a relatively low production run, digital print was the most cost effective and practical method for this display. Water based inks were chosen for their environmental credentials with no loss to print quality. This bespoke unit carcass was made from EB flute corrugated board, a cost effective, d....
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Objectives
Primary object – create awareness and educate shoppers about the launch of the new range of Nivea Urban Skin Care by producing engaging, attractive POS aligned to the brand’s above the line marketing campaign. The Nivea brand team had a definite target audience they wanted to attract to their Urban ....
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How it achieved objectives?
The bold structure, vibrant colours and super clear brand message served to stops the busy, pre-occupied 18-25 year female shopper in their tracks. The stepped out 3D structure to the city scape display with it’s contemporary look and feel rang true with the edgy target audience. Juts like them the ....
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Entry Title Soap & Glory FSDU
Category 9. Cosmetics, Beauty, Hair & Fragrance – Temporary Display
Company Name Impact Creative Partnership Limited
Client Company Name Soap & Glory
Entry Number 09-009
Year Entered 2018
What was included?
The unit was a card free standing unit working within Boots guidelines.
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Target Environment
Exclusive to Boots
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Materials
There was Bio glitter used on the sides and front which was to replicate the Christmas GWP product and other in-store POS.
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Objectives
The marketing objective of this unit was to raise awareness for the S&G cosmetics Christmas GWP and ensure a positive sales result in what has become a saturated time for this promotion. We needed to ensure the FSDU had real stand out and innovative materials to grab attention and brought the brand ....
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How it achieved objectives?
The main focus was to promote the free Eyes Queen gift that contained 2 x full size eye products worth £17 when you spend £14 in store. These being Thick & fast HD mascara & The Classic Supercat eyeliner pen. 'All you need to sleigh the 'cat eye' look was the social media campaign.
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Entry Title Superdrug Revlon FSU
Category 9. Cosmetics, Beauty, Hair & Fragrance – Temporary Display
Company Name StormDFX Ltd
Client Company Name Revlon Inc
Entry Number 09-010
Year Entered 2018
What was included?
Bespoke freestanding display unit in the cosmetic category. This unit also features a waterfall tiered glorifier top shelf with testers and also a bespoke header away from retailer guidelines that features 3D elements and panels.
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Target Environment
Superdrug –high street stores – mass cosmetics shoppers. This includes consumers who have not previously purchased Revlon’s Colorstay foundation, existing Revlon shoppers but have not tried Colorstay as well as loyal users of Colorstay foundation who are looking to replenish and add further Revlon p....
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Materials
EB flute internal construction provides a stable and rigid carcass. With 1250 mic display board cladding we were able to litho print all graphic areas to a premium standard in line with the brand, category, environment and consumer. Print to all external sides, header, shelf fronts and glorifier top....
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Objectives
•Drive top of mind awareness and consideration of our No.1 Foundation, Colorstay Make Up. •Ensure cut through vs. our competitor set, and accelerate growth of ColorStay. •Disrupt shoppers in a crowded category and educate consumer on product benefits to drive trial. •Recruit new users through an eng....
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How it achieved objectives?
With a campaign so important as this and also such a premium brand we went straight into creating a fully bespoke B2B freestanding display unit that showcased the shade breadth, finishes and coverage of Colorstay foundation, whilst clearing signposting the free product with purchase. Using trusted g....
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