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11. RETAIL SERVICES

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Entry Title Helping rebrand TUI
Category 11. Retail Services
Company Name Simpson Group
Client Company Name TUI Travel
Entry Number 11-001
Year Entered 2018
What was included?
Simpson Group are proud to be a 30 year partner of TUI, this was our second rebrand campaign that we have helped TUI with. For this entry we provided TUI with Illuminated Headers (with LED’s), Window Banners (with lug on), X2 People Standees (left & right), X2 People Vinyl’s (left & right).
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Target Environment
Travel Retail Window Advertising/Sales
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Materials
The materials chosen in this entry with the manufacturing processes were: 1.E-Flute (digital) 2.300min B/B (digital) 3.10mm Foamcore (digital) 4.EB Flute (digital) 5.Self-Cling (digital) The window displays needed to be fit for purpose and once used would allow the TUI staff members to easily disman....
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Objectives
Being in a retail travel environment, TUI’s Marketing objectives were to make TUI famous and fast with the brand launch and maintain ongoing sales targets. TUI wanted to introduce a new meaning into the brand by separating it from competition and in doing so increasing loyalty and attracting new com....
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How it achieved objectives?
TUI’s rebrand campaign objectives soared to new heights, with a sales uplift of +11.7% since the rebrand and an expected further +3% uplift in early 2018. It is clear to say that the point of sale provided was a success in grabbing consumers’ attention on the high-street and increasing footfall in t....
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Entry Title Paddy Power Grand National
Category 11. Retail Services
Company Name SMP Group
Client Company Name Paddy Power
Entry Number 11-002
Year Entered 2018
What was included?
Paddy Power Grand National POS including; window posters, door vinyls, betting vouchers and area highlighters such as; fins, magnets, slip dispensers and newspaper area headers. Sourced, collate and distributed campaign props including; bespoke campaign candy, face stickers, t-shirts, sashes and pon....
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Target Environment
Paddy Power betting and gaming retail stores.
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Materials
Materials would be applied across Paddy Power stores in many different ways, including vinyl stickers, posters and freestanding displays. Therefore, to ensure the best possible suite of POS, materials included; Paper, SA Vinyl, Display Board, Corrugated Board, 500mic folding box board, 600mic Magnet....
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Objectives
Paddy Power were looking to create some theatre in 617 their stores for the 2017 Grand National; a huge annual betting event with an estimated 1/4 of the UK population chancing their luck and placing a bet. This popular event takes place over 3 days and is attended by over 150,000 racegoers and watc....
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How it achieved objectives?
To capture attention outside the store, we supplied face stickers, t-shirts, sashes and ponchos to deck-out the ‘High-Street Heroes’. To drive engagement instore, we provided 20 variants of Rock Candy with the names of 20 of the horses racing in the Grand National main race. From this customers in s....
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Entry Title SSK Small Size Guide Campaign
Category 11. Retail Services
Company Name HH Global
Client Company Name Post Office Limited
Entry Number 11-003
Year Entered 2018
What was included?
Post Office is the UK’s main postal retailer, offering a wide array of postal services around their vast network of branches across the UK. In November 2017 HH Global designed and created a cardboard size guide to coincide with the Self Service Kiosks (SSKs). They were first used in branches durin....
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Target Environment
The Self Service Kiosk (SSK) small size guide campaign was created for Post Office following a requirement from the Royal Mail. The Royal Mail needed a new interactive display to replace the previously malfunctioning size guides. The new size guide was required to give an accurate representation of ....
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Materials
As each size guide will be used in stores for an extended period of time, we had to ensure that all the materials used were durable and the construction process created a strong, long-lasting feature which would not break or bend. The campaign consisted of the main style guide, along with supporting....
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Objectives
The reason for implementation was to address the issue of customers mis-sizing parcels in SSK Branches and to meet the Royal Mail feedback on queue compliance and a required a change in performance. The mis-sizing can result in three of the following: - Customers not getting the service they paid fo....
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How it achieved objectives?
This campaign has improved the customer journey radically, as the new POS unit supports both envelopes and parcels from a single in-store location. The solution has been live in-branch since Christmas 2017, with over 99% of stores maintaining the original displays without replacement or alteration -....
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Entry Title WHSmith Store of the Future
Category 11. Retail Services
Company Name SMP Group
Client Company Name WHSmith Travel Ltd
Entry Number 11-004
Year Entered 2018
What was included?
This campaign includes a complete suite of POS exceeding 50 units for a new store layout for WHSmith airside stores. POS items, all in store, including; Shelf blockers, Shelf strips, Shelf edges, Bookshop cap ends, SEL strips, panel/bay/island/promo/universal headers, Illuminated headers, Lightbox i....
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Target Environment
WHSmith retail News, Books, Convenience, and Travel Essentials store, airside.
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Materials
Being a new store format for airside stores, it was vital that all parts of the project were managed with military precision, whilst needing to provide the highest quality of print and customer service but mindful of budget constraints. Firstly, we were involved from initial briefing stages so we co....
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Objectives
To give the airside stores a new, more modern look and feel and make it more appealing to the public. This was a bespoke, completely fresh layout.
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How it achieved objectives?
The final result saw the opening of a stunning new WHSmith layout. Following its success, this same store layout will also be implemented in; Gatwick South Balcony, Gatwick North IDL, Heathrow T3 IDL and Heathrow T4 NEC. “Store of the future is now open! A huge thank you for everyone's hard work on ....
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