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13. RETAIL FURNITURE

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Entry Title Consumer Electronics Department - John Lewis
Category 13. Retail Furniture
Company Name Aspen Concepts
Client Company Name John Lewis Partnership
Entry Number 13-001
Year Entered 2018
What was included?
23No. Display Tables in 13 different versions, all Solid Surface tops, some with locking glass doors / cupboards 40No. Vision Plinths in 5 different versions for TV's and sound bars 12No. Hexagonal tables in 4 different versions 28No. Totem sales stands in 5 different versions - end of aisle display....
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Target Environment
The Consumer Electronics Department of a John Lewis Department Store. John Lewis is a chain of high-end department stores operating throughout the United Kingdom. They aim to provide a luxury, modern retail experience to the customer with goods priced at a reasonable value.
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Materials
The main materials for the display units are a mix of real wood veneers and solid surface materials. These were chosen to create a modern, bright and high quality feel to all of the display units. The advantage of using a Solid Surface is that it is also Anti-Bacterial, a useful feature in a departm....
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Objectives
To design a Consumer Electronics Department that appears modern, and provides a luxury retail environment for customer to easily view the various products. Having different display tables enables products to be grouped in categories e.g. all mobile phones are displayed on one or two tables, all Blue....
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How it achieved objectives?
The Consumer electronics department fit out was part of an entire department store fit out for a new John Lewis store in Westgate, Oxford. The layout of the department was designed and pre-determined by John Lewis store designers and therefore the exact amount of items were known and delivered. The ....
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Entry Title Yankee Candle Retail
Category 13. Retail Furniture
Company Name Kesslers International Limited
Client Company Name Yankee Candle
Entry Number 13-002
Year Entered 2018
What was included?
All retail furniture, to include wall bays, mid-floor fixtures and till areas
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Target Environment
Yankee Candle wanted to create destination retail shops for their selection of home fragrance products. These shops sit within retail centres and towns and allow the Yankee Candle brand to stand in its own right, rather than selling their products in other retailer’s stores.
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Materials
The Yankee Candle values had to be represented within the store environment, so wood was critical in embodying the warm, New England heritage and the ‘timeless not modern’ look-and-feel. Due to the colourful nature of the products, it was important to use wood as a natural backdrop. This was complem....
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Objectives
The objective of the store was to achieve the “special feeling of home” and provide a shopping environment which allows the products to be showcased to their maximum potential. The customer journey was to allow people to easily navigate by category. Each range was to be given its own space in store,....
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How it achieved objectives?
A warm palate was selected and a selection of woods and finishing touches that would resonate with the home fragrance customer. These allowed a neutral and pleasant wood colour to be used along with a warm white, which allowed the bright candle colours to really pop on the fixtures. Illumination was....
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