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15. SHORT RUN – PERMANENT DISPLAY

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Entry Title Alexa Future Home Concept
Category 15. Short Run – Permanent Display
Company Name Alrec UK Limited
Client Company Name AMAZON sarl.
Entry Number 15-001
Year Entered 2018
What was included?
Large freestanding table in John Lewis consumer Electronics / connected home area
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Target Environment
Top 20 John Lewis stores in the connected home / CE area
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Materials
Base tables made from laminated MDF for durability and to match exisitng JLP furniture specs Table tops produced from solid surface for premium finish and MDF to be in line with JLP guidelines. Polished stainless-steel uprights for the room definer graphics and for premium look and feel EasyDot viny....
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Objectives
The objectives were: •Smart Home, powered by Amazon Alexa, is a new and emerging category, which allows consumers to use their voice to control additional lighting, heating, smart plugs and music devices. While this will make consumers lives simpler, faster and better, there is a challenge around ho....
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How it achieved objectives?
The execution is a fully interactive table with all products able to be demonstrated using interactive buttons activating specific content. Customers can interact and learn about Amazon products, and then they can learn about and experience how Amazon Alexa connects and manages other smart home prod....
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Entry Title Barclays Liverpool Lord Street
Category 15. Short Run – Permanent Display
Company Name Start Design
Client Company Name Barclays
Entry Number 15-002
Year Entered 2018
What was included?
We developed a suite of 9 screens that assist customers outside and inside the branch. The Attractor Panel and Branch Information Panel face the street. Directly inside, a Totem screen assists with wayfinding, followed by two Branch Dashboards on the ground and first floors. Additional screens in th....
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Target Environment
Barclays Lord Street is a large city-centre site, which operates over three floors. The branch has a diverse customer base of over 42,500 (comprising Retail, Business and Premier customers), of which 66% use the branch.
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Materials
Despite the ongoing societal move to digital banking, Barclays still has a lot of prime high street real estate at its disposal and wanted to do more with this ‘shop front’. Not just to attract new customers, but to deliver a more satisfying and personalised experience for existing ones. So they ask....
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Objectives
Our mission was to move from presenting generic messaging to undifferentiated viewers, to delivering relevant content with specific objectives to a better-understood audience. In short: to give the right content to the right people at the right time. Content types were categorised, and mapped agains....
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How it achieved objectives?
Lord Street is a flagship branch, so this refurbishment presented an ideal opportunity launch the use of digital screens, to get effective measurements as to whether this enhances customers experience in branch. The content distributed through the screens also functions as part of the bank’s wider b....
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What features of the entry make it innovative?
Every screen contains its own bespoke templates, with the content delivered to each template driven by a remote content management system (CMS). This CMS was designed and developed to supply multiple branches around the UK, not just isolated ones. At the moment, it’s still programmatic - delivering ....
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Entry Title Callaway Shop in Shop Display
Category 15. Short Run – Permanent Display
Company Name Callaway Golf
Client Company Name Callaway Golf Europe Ltd
Entry Number 15-003
Year Entered 2017
What was included?
Meter sections of rear panelling to accept club arms and accessories shelves (shelving included in display where applicable), timber plinth section with logo's applied, acrylic side wings, interchangeable illuminated graphics panels, header panels with acrylic logo's applied & all illumination withi....
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Target Environment
Golf retail store across UK, Ireland & Europe
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Materials
The materials and processes were carefully selected to present a premium, minimalist, high tech feel that showcased the merchandising product and reinforce the quality of the brand in a competitive environment.
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Objectives
To create a display that conveys Callaway’s vision of being world leaders in golfing products & product innovation, that help golfers of all abilities and to development and enjoy the game of golf. Represent key brand ambassadors and product technologies. Objectives • Creating a modular, flexible wa....
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How it achieved objectives?
Currently YTD over the 12 sites each new SIS has helped increase sales by an average of 8%.
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Entry Title Core i7 Upgrade VR display
Category 15. Short Run – Permanent Display
Company Name Arken P-O-P Limited
Client Company Name Intel Corporation (UK) Ltd
Entry Number 15-004
Year Entered 2018
What was included?
Freestanding Intel Virtual Reality displays.
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Target Environment
These displays were installed at specifically selected large consumer electronics retailers in France, Sweden, Denmark and Poland.
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Materials
A very challenging part of this display was production of the VR content itself as it is still a new medium – particularly for use by the mass shopper in the retail environment. To achieve the end result we had to research with external software companies and game developers to overcome the limitati....
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Objectives
We worked with Intel to commission a piece of in-depth shopper research to establish views on Virtual Reality (VR) and its use within the retail environment. After detailed analysis of the resulting data from an initial in-store VR display concept, we were able to apply learnings to devise a new, mo....
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How it achieved objectives?
Applying creative and clever engineering, we took all of the integrity and ingenuity of the initial one-off large-scale display and transformed it into a compact, stand-alone display which was user-controlled and encased the user safely in a small area, all the while maintaining a strong visual impa....
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What features of the entry make it innovative?
Virtual Reality in itself is at the forefront of innovation and bringing this new technology into the retail environment, in a way that was intuitive for shoppers to engage with (without requiring an 'assisted experience'), practical and fit-for-purpose for a wider variety of retail environments and....
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Entry Title KitKat Bus Gondola
Category 15. Short Run – Permanent Display
Company Name HRG UK Limited
Client Company Name Nestle International Travel Retail
Entry Number 15-005
Year Entered 2018
What was included?
Our entry is for the design, build and installation of a distinctive vibrant London red bus shaped gondola that is helping to champion Nestlé International Travel Retail Kit Kat products and create exciting impact in duty free around the world. Inspired by the British icon, familiar to travellers th....
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Target Environment
The gondola bus display targets travellers in the global travel retail environment with positions within airport stores that include Changi Airport, Riyadh Airport and Muscat Airport. Originally used as a standalone stock holding gondola, the display has also been installed alongside NITR branded wa....
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Materials
We have chosen materials which allow for a solidly built construction that is sturdy and safe for bearing the weight of both stock and also children getting into the driving seat (for quick photo opportunities where space allows). Adhering to global travel retail regulations, the body of the bus is ....
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Objectives
KitKat was originally produced in the UK by Rowntrees in 1935 under the name Chocolate Crisp. The iconic four finger treat was renamed KitKat® Chocolate Crisp in 1937. This unique name originates in 17th century London where a famous literary club met at a pastry shop owned by a Christopher “Kit” Ca....
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How it achieved objectives?
These objectives drove us to create a simple yet eye-catching design that moved away from the conventional idea of a gondola that is often found in store. The KitKat bus provides an ideal solution by linking the two quintessentially British icons together – not just in their vibrant red and white co....
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Entry Title Rug Sizer - IKEA
Category 15. Short Run – Permanent Display
Company Name Beaver Group
Client Company Name IKEA
Entry Number 15-006
Year Entered 2018
What was included?
IKEA offer hundreds of rug options and sizes in their stores. Much of the in-store experience is based around the customer finding items themselves, and seeing all the options available in the store. In the Textiles Department, there are around 200 rugs and floor runners to choose from. Not only doe....
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Target Environment
IKEA had seen that customers were regularly taking rugs from the displays to lay on the floor. Although many of the rugs had been hung up, it was still difficult to gauge the sizes as they would be once unfurled. This is due to the way in which the human eye sees shapes and sizes across different en....
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Materials
To display the rugs, a high-powered NEC projector was mounted to a solid beam on the ceiling, using a custom made steel frame. It is positioned directly above the floor, facing downward, where it projects with a 8000 lumen laser light source. By fixing to the ceiling beam, the projector does not mov....
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Objectives
The objective was to create a way for customers to view different sizes of rugs in a quick and easy manner. Whether it was to view popular sizes in order to then narrow their selection, or to check the size of a chosen rug without having to move if from the display. It would need to be simple, intui....
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How it achieved objectives?
Key to the success of this solution was the simplicity of the user experience. For this, a custom application was created to run on the digital signage platform signage.ninja, designed to present a few options for the customer. To start with, a customer can select one of several preselected ‘most po....
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What features of the entry make it innovative?
It's a simple idea, executed effectively - which has had made a real difference to the way the store operates and the experience of the customer. Unlike another form of display, the Rug Sizer changes how the customer thinks of buying a rug. Whether online or previously in store, it was not possible ....
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Entry Title Superdry Illuminated Canopy
Category 15. Short Run – Permanent Display
Company Name Unibox
Client Company Name Superdry
Entry Number 15-007
Year Entered 2018
What was included?
Suspended hollow cuboid, illuminated to 4 sides (both internal and external to the cuboid)
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Target Environment
For use inside a clothing brand store to highlight the point of purchase location
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Materials
The client wanted a lightweight and easy to install solution to their current overhead signage which was a fully constructed timber canopy that had to be built on site, was very expensive and would only illuminate to the 4 outer faces. By using a lightweight bespoke Aluminium extrusion, we were able....
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Objectives
The canopy signage over the cash desk is designed to catch the eye of shoppers and fit in well with the overall store design. By illuminating this signage, the store will increase awareness for the cash desk location. Brief: "How can we improve the existing overhead central cash desk lightboxes, bot....
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How it achieved objectives?
This bespoke lightbox needed to fit in with the rest of the stores illuminated graphical signage, which have high light output and a textile graphic fascia. The cost of the display was lowered from previous versions by removing the timber structure that is built on site. The value of the canopy is i....
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Entry Title WHSmith Tech Express Reading
Category 15. Short Run – Permanent Display
Company Name PLB Group
Client Company Name WHSmith
Entry Number 15-008
Year Entered 2018
What was included?
We designed, produced and installed the Tech Express area in the WHSmith Reading Store, inclusive of: -Two branded gondolas with illuminated power poles to the ceiling - inclusive of two fabric light boxes either end of the gondola, all CTU’s and digital screens -7-meter wall carcass, split into 8 b....
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Target Environment
The targeted retail environment for this display was the front of store allocated ‘Tech Express’ Zone within a WHSmith high street store in Reading.
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Materials
For the wall bays, gondolas and CTU’s, we decided to use MDF. We chose this material as it is easy to shape, hard wearing and has a good receptive paint surface. Although we considered using other materials, we decided that MDF would enable us to create the large radius curves we envisioned in our d....
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Objectives
The overarching marketing objective was to increase the range and the sales of technology products within the store, through the implementation of a defined tech department that was comparable to other tech retailers and to recruit a new type of customer into the store. The brief from WHSmith was to....
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How it achieved objectives?
The WHSmith Reading high street store’s complete revamp is part of a companywide bid for their renewed relevance and appeal on the high street. Reading was chosen to implement the new ‘Tech Express’ department in a drive to attract more tech-led shoppers with a view to position themselves firmly wit....
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