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16. SHORT RUN – TEMPORARY DISPLAY

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Entry Title Amoy Tesco Pallet Display
Category 16. Short Run – Temporary Display
Company Name Print and Display T/A P+D
Client Company Name Verve Marketing
Entry Number 16-001
Year Entered 2018
What was included?
Amoy Pallet Display Unit with a roof support pillars and tray.
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Target Environment
Grocery retail environment for the Irish market in Tesco stores.
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Materials
The unit was to be temporary yet weight bearing disruptive instore showpiece. Hence a combination of materials that we chose to be used needed to reflect the fundamental needs of the display and products but also the illustrative need of the brief had to be considered.The outers were printed on E/B ....
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Objectives
The marketing objectives of this unit were to promote the Amoy range with a tie into the celebration of the Chinese New Year. The overall marketing objective was aim was to produce a show-stopping piece of Point of Sale for six high traffic stores in the Irish market. We wanted to : •Widespread awar....
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How it achieved objectives?
This unit was the showpiece of a dedicated POS campaign to be placed in 6 high profile Tesco stores, six medium pallet displays and 100 Fsdus were also situated in smaller stores. The display was a high impact showpiece designed around the concept of a traditional Chinese Market Stall. The creative ....
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Entry Title Dixons Carphone Ski VM
Category 16. Short Run – Temporary Display
Company Name The Delta Group
Client Company Name Dixons Carphone
Entry Number 16-002
Year Entered 2018
What was included?
FSDU
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Target Environment
The display was placed across 6 airside stores
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Materials
3mm foam PVC Brand signs Snowboard panel Ski lift strut main Mountain 5mm Foam PVC Mountain of tech panel Ski lift strut support Side mountain EB Flue 190Y/180W Table lid/base Free standing 3D mountains
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Objectives
Objective: Create an efficient and engaging inspirational winter sports display for extreme sports technology. Objective: Install a premium in store display for the front of airside stores. With shoppers only having 27 minutes in Duty Free they wanted to drive footfall into stores to buy hero produc....
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How it achieved objectives?
Success: A mountain scene with inspirational imagery was created with a “snowboard” to display Hero Products. This didn’t have any permanent fixings on it so that it could be updated in store with high selling lines, and replenishment stock. This design also gave customers the ability to showcase pr....
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Entry Title Get Rosemantic This Valentines Day
Category 16. Short Run – Temporary Display
Company Name Custodian
Client Company Name Edward Dillon & Co Ltd
Entry Number 16-003
Year Entered 2018
What was included?
The following items are included in this entry: Free Standing display unit Rose Header board Matching Rose floor decal
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Target Environment
The targeted retail environment for this entry was key grocery multiples in the Republic of Ireland (Dunnes Stores and Supervalu) and independent off license stores. The FSDU's were additional display units for Moët and Chandon champagnes. The stands were built to house Moët Rosé gift packs, and wer....
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Materials
EB Flute was the substrate used for the printing and die cutting of this unit, which is a 4.5mm corrugated board. Given the product load per shelf, we felt this would support the Moet packs for the duration of its life-cycle in store as well as withstanding accidental knocks or damage over the cours....
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Objectives
The marketing objectives of this campaign were: 1) To interrupt the shopper journey with in-store theatre. 2) To introduce Champagne Rosé as a gifting idea for Valentines day, with a view to it becoming 'front of mind' as a gifting idea for further celebratory events during the calendar year. 3) To ....
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How it achieved objectives?
The #getrosemantic campaign was tied into a larger marketing campaign around Valentines Day which included the roll-out of window displays in independent off-licence stores in high footfall areas, and event and online promotion during the same period. The campaign, whilst working towards an increase....
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Entry Title Kingsman release
Category 16. Short Run – Temporary Display
Company Name Creo
Client Company Name Twentieth Century Fox
Entry Number 16-004
Year Entered 2018
What was included?
Event Unit
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Target Environment
Grocery (Sainsbury’s and Tesco)
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Materials
The materials were chosen for stability and finish when printed. This unit was produced using: - EB Flute for the base and main taxi structure as this supports the weight of the main taxi structure and product (100 non-safered DVDs). An E Flute lining provided the smooth print finish - 1250mic displ....
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Objectives
- To gain front of store space to promote awareness of the film release and disrupt the shopper journey - To hit defined sales targets of DVD sales – particularly on the all-important Day 1 - To portray the humour of the film through theatre in store
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How it achieved objectives?
The release was supported by a range of stock holding units and standees to fit the requirements of the varying store estates. In addition to this we created a wow event piece to secure foyer space in the retailers and generate excitement about the launch. The taxi is synonymous with the film and is....
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Entry Title Lavazza Vespa
Category 16. Short Run – Temporary Display
Company Name The Delta Group
Client Company Name Applegreen plc.
Entry Number 16-005
Year Entered 2018
What was included?
FSDU
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Target Environment
Applegreen petrol garages with Lavazza take out coffee counters
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Materials
16 mm Reboard and also 1250 and 2000 mic display board
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Objectives
Applegreen are a petrol forecourt operator in Ireland and the UK and one of their concession brands, Lavazza, wanted to have a standout feature in-store to drive uptake of coffee sales. With 65% of customers in the UK & Ireland visiting a coffee shop in 2016, it was important to make a significant d....
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How it achieved objectives?
Objective: Create a display linked to the brand heritage When looking at the Italian Cafe Culture of the brand and the connotations of fast service in store it was decided that a “Vespa” style display would give customers the vision of fast and high-quality goods. Objective: Reaffirm brand position ....
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Entry Title NIVEA 'The Voice' Cleansing FSDU
Category 16. Short Run – Temporary Display
Company Name StormDFX Ltd
Client Company Name Beiersdorf UK
Entry Number 16-006
Year Entered 2018
What was included?
Bespoke Nivea cleansing FSDU with “The Voice” partnership
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Target Environment
Grocery and High Street – to gain maximum visibility of NIVEA Cleansing with the Voice partnership in multiple high street top retailers, including Superdrug, ASDA and Tesco.
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Materials
For a very high quality, low production run, digital print was the only cost effective and practical method to produce this display. Water based inks were chosen for their environmental credentials with no loss to print quality. This bespoke unit carcass was made from EB flute corrugated board, a co....
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Objectives
The main objective was to promote the benefits and features of a new NIVEA make-up cleansing range and The Voice TV show partnership. The message needed to mirror the ethos of the partnership to be exciting, loud and fun so as to appeal to the relevant young target audience. The client was looking f....
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How it achieved objectives?
Bringing to life the backstage features and bright (Mirri board) lights that viewers would normally expect to see on the TV, the units we produced for Nivea were genuinely full of theatre. The backstage theme was akin to the make-up room used by celebrities and brought real pizazz into stores. The f....
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Entry Title Premier Food - Wow Cracker
Category 16. Short Run – Temporary Display
Company Name Creo
Client Company Name Premier Foods
Entry Number 16-007
Year Entered 2018
What was included?
This was a pair of freestanding standees and a pallet wrap. The standees came as a pair and represented the ends of a Christmas cracker. The pallet wrap was used to hold product(s) in between them.
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Target Environment
Major Multiple key footfall areas e.g. Front of store. We specifically targeted some of our key Tesco and Morrisons stores.
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Materials
Internal structure of white unprinted EB Flute corrugate was used for strength. External cladding of printed E Flute corrugates was used for print finish quality, lightweight and precision of creasing and folding.
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Objectives
During the peak seasonal period gaining off shelf space is particularly challenging, and Grocery is often a category that gets over-looked with focus predominantly on confectionary and Beers, Wines and Spirits. However, a number of grocery categories form a key part of the Christmas dinner. Premier ....
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How it achieved objectives?
- The unit was highly eye catching and synonymous with the Christmas dinner occasion whilst still allowing stock holding to be maximised depending on the space allocated by retailer – e.g. they could surround pallets or FSDUs as highlighted in the entry photos- The cracker itself also provided an op....
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Entry Title UPROAR Counter Top Display
Category 16. Short Run – Temporary Display
Company Name Cepac Instore
Client Company Name UPRoar
Entry Number 16-008
Year Entered 2018
What was included?
Fed up of consuming the artificial… UPROAR started life with an aim to give you something fresh, as an expedition to discover a game-changing approach. A men’s grooming and skincare concept where your body and environment benefit from carefully crafted products to cleanse, style, and energise.
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Target Environment
Independent barber’s shops and bespoke retailers
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Materials
Combination of E Flute Corrugated cardboard digitally printed on HP 17000 Press The units were assembled and packed in to cardboard transit outers before being distributed direct to the customer.
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Objectives
.Create brand awareness for this new start up organisation .Reflect the brand ethos and integrity .Be made from 100% sustainable materials .Assembled for ease of implementation within retail environments .Effectively hold stock and communicate values of products.
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How it achieved objectives?
Being new to the retail environment, these counter display allowed UP ROAR to provide a full merchandising solution to their customers. Allowing the stores to create a buzz around the product and enhancing the brand presence, while showing the full range of products. The counter tops we perfectly si....
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Entry Title Vodafone Roaming at Harrods
Category 16. Short Run – Temporary Display
Company Name Haygarth Group
Client Company Name Vodafone UK
Entry Number 16-009
Year Entered 2018
What was included?
We created a bespoke lift lobby takeover including large format lift vinyls and a moving multisensory exhibit that highlighted the Vodafone Roaming proposition and drove to store.
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Target Environment
Installed in the luxury department store, Harrods, our build targeted their stylish audience with the objective of driving awareness and consideration for Vodafone’s first-to-market Roaming offer during the summer period. Our response needed to attract attention and entice shoppers in a busy and com....
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Materials
We knew that activating the senses would generate greater cut-through and encourage engagement, so we proposed a multisensory installation that captured shoppers’ imaginations and ‘transported’ them abroad. This included an elegant moving luggage carousel carrying miniature handcrafted suitcases, ea....
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Objectives
We needed to drive awareness and consideration of the amazing Vodafone Roaming proposition to the jet set audience of Harrods. Specifically: Objective: Build brand awareness Objective: Drive consideration Objective: Strengthen Vodafone’s relationship with Harrods Objective: Drive to store
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How it achieved objectives?
Objective: Build brand awareness Result: Contributed, within the wider Roaming campaign, to the increase in Vodafone’s NPS scores for Brand Awareness in the following quarter review directly attributed to Roaming. Objective: Drive consideration Result: The build was spectacular and it not only had H....
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What features of the entry make it innovative?
The creative concept of putting an airport into one of the smallest areas of Harrods to inspire consumers to think of Vodafone in direct relation to their travel lifestyles was innovative and bold. Being able to creatively design the miniature luggage and holiday props to mimic the TVC and real life....
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