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IN. INNOVATION

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Entry Title #MerryGIFmas
Category IN. Innovation
Company Name Haygarth Group
Client Company Name Vodafone UK
Entry Number IN-001
Year Entered 2018
What was included?
The Vodafone retail estate consists of 483 Vodafone stores but like a lot of tech brands and retailers, they face an annual battle to create differentiation and give gifters a reason to purchase from them during the key Christmas trading period. So when we were tasked to put a gift from them back on....
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Target Environment
Digital Development The main focus of our #MerryGIFmas campaign was the GIFtag, which used the visual and engaging medium of GIFs to create standout with shoppers and clearly demonstrate how technology can help them show love and facilitate moments of togetherness. So to give busy shoppers a chance ....
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Materials
As an out-of-scope extension to the wider TTL campaign and as a first for Vodafone, there was a limited budget for the execution of this experiential idea with no media support to drive footfall to it. But there was little need. Thanks to our engaging and energetic staff, highly visible design and u....
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Objectives
To make shoppers’ journey between pop-up and store seamless, we ensured a consistent, recognisable look and feel was achieved even whilst using different production materials and processes due to scale. Unfortunately, we couldn’t sell Vodafone products from the stand due to stock logistics within th....
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How it achieved objectives?
Our campaign exceeded expectations in all the objectives we were set. 1.GIFtag creation: We were tasked with creating 1,200 GIFtags across the 12 days. We blew that target out of the water with 3,250+ people creating GIFtags (270% of target) 2.Audience: We needed to show engagement and interaction f....
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What features of the entry make it innovative?
Innovative insight-based idea While products and services sold by Vodafone inhabit a number of the top spots in each year’s most-gifted lists, they can, on the surface, be seen as cold and impersonal in comparison to more ‘thoughtful’ presents. Because of this, shoppers often look to purchase tech f....
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Entry Title Affinity Ranging Solution
Category IN. Innovation
Company Name Sony Pictures Home Entertainment
Client Company Name Sony Pictures Home Entertainment
Entry Number IN-002
Year Entered 2018
What was included?
Sales of Catalogue DVDs and Blu-Rays (product older than 12 weeks old) were down 19.1% year on year causing retailers to reduce the amount of space they give to the DVD category. However 1 in 4 people in the UK still bought a DVD or Blu-Ray last year so we know there is plenty of life in the physica....
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Target Environment
The DVD/Blu-Ray market has been declining in the UK for 10 years. We felt we needed to really get to the root cause of the decline so we commissioned a quant and qual research project to uncover the pain points and frustrations of our shoppers. This allowed us to focus on insight-led solutions, addr....
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Materials
Without the insight-led approach to finding a solution we would not have gone down the path of bringing recommendations in store to validate shoppers’ purchases, while the end solution has had excellent results.We first trialed the concept in Tesco and Sainsbury’s.To analyse the results we used a te....
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Objectives

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How it achieved objectives?

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What features of the entry make it innovative?
Most things have been tried – The way DVDs have been merchandised in brick and mortar stores has largely remained unchanged for 30 years so finding a way to truly innovate (and buck the long sales decline trend) in such a mature market is a great achievement. In an industry that’s often focused on o....
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Entry Title Amazon Alexa Super Tables Dixons
Category IN. Innovation
Company Name Alrec UK Limited
Client Company Name Amazon sarl.
Entry Number IN-003
Year Entered 2018
What was included?
The entry is a large freestanding playtable in Dixons
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Target Environment
Consumer Electronics – Dixons top 100 stores
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Materials
Laminated mdf for durability Rear printed, acrylic product tiles for premium finish Illuminated tiles to attract customers Illuminated Shelves to allow product boxes to stand out of the black background Electronics: Bespoke produced switching system based around a single board computer for each side....
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Objectives
•Smart Home, powered by Amazon Alexa, is a new and emerging category, which allows consumers to use their voice to control additional lighting, heating, smart plugs and music devices. While this will make consumers lives simpler, faster and better, there is a challenge around how to display Alexa’s ....
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How it achieved objectives?
Alexa lets you control smart home devices with just your voice. Switch on the lamp without getting out of bed, turn on the fan or space heater from your favourite chair, or dim the lights from the couch—all without lifting a finger. Ask Alexa: “Alexa, turn on the coffee maker.” “Alexa, show my kitch....
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What features of the entry make it innovative?
The smart home category is challenging both retailers and brands to educate customers in an evolving dynamic category. The objective to create a real product experience remains at the top of the priority list. The Amazon AST solution is innovative in both the customer experience it delivers, and its....
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Entry Title Barclays Liverpool Lord Street
Category IN. Innovation
Company Name Start Design
Client Company Name Barclays
Entry Number IN-004
Year Entered 2018
What was included?
We developed a suite of 9 screens that assist customers outside and inside the branch. The Attractor Panel and Branch Information Panel face the street. Directly inside, a Totem screen assists with wayfinding, followed by two Branch Dashboards on the ground and first floors. Additional screens in th....
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Target Environment
Barclays Lord Street is a large city-centre site, which operates over three floors. The branch has a diverse customer base of over 42,500 (comprising Retail, Business and Premier customers), of which 66% use the branch.
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Materials
Despite the ongoing societal move to digital banking, Barclays still has a lot of prime high street real estate at its disposal and wanted to do more with this ‘shop front’. Not just to attract new customers, but to deliver a more satisfying and personalised experience for existing ones. So they ask....
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Objectives
Our mission was to move from presenting generic messaging to undifferentiated viewers, to delivering relevant content with specific objectives to a better-understood audience. In short: to give the right content to the right people at the right time. Content types were categorised, and mapped agains....
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How it achieved objectives?
Lord Street is a flagship branch, so this refurbishment presented an ideal opportunity launch the use of digital screens, to get effective measurements as to whether this enhances customers experience in branch. The content distributed through the screens also functions as part of the bank’s wider b....
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What features of the entry make it innovative?
Every screen contains its own bespoke templates, with the content delivered to each template driven by a remote content management system (CMS). This CMS was designed and developed to supply multiple branches around the UK, not just isolated ones. At the moment, it’s still programmatic - delivering ....
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Entry Title Cadbury Premier League Stadium Display
Category IN. Innovation
Company Name Total Marketing Support
Client Company Name Mondelez International
Entry Number IN-005
Year Entered 2018
What was included?
Front of store display containing 5 FSDU with bespoke headers and overall arch
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Target Environment
grocery front of store
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Materials
strength of display to maximise stock holding, and create in store theatre and excitement
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Objectives
communicate the Cadbury sponsorship of the Premier League & the promotion to win free tickets to Premier League matches
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How it achieved objectives?
Part of the multi-channel campaign across wholesale, IC, grocery, this particular display featured across 500 grocery retail outlets across UK. Total Cadbury category grew by 7% over promotional period. 137,000 unique visitors to Match & Win website 90% volume execution across campaign
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What features of the entry make it innovative?
3D header card helps drive the impression that you're on the football pitch inside the stadium. Entire display was shipped in only 2 boxes to minimise freight costs and ease of asssembly.
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Entry Title Cadbury Premiership Display Archway
Category IN. Innovation
Company Name Total Marketing Support
Client Company Name Mondelez International
Entry Number IN-006
Year Entered 2018
What was included?
Freestanding archway to celebrate the Cadbury sponsorship of the Premier League
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Target Environment
Grocery & Wholsale
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Materials
Lightweight and strong. Easy to erect and stable.
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Objectives
Communicate the Premier League sponsorship & consumer promotion (wine tickets to Premier League Games)
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How it achieved objectives?
As part of the Premier League campaign, we produced a stunning arch to both communicate the promotion and hold stock weight. The display is quick to erect and provides string impact in store. The archway can be expanded/contacted to fit any aisle/end cap size.
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What features of the entry make it innovative?
As part of the Premier League campaign, we produced a stunning arch to both communicate the promotion and hold stock weight. The display is quick to erect and provides string impact in store. The archway can be expanded/contacted to fit any aisle/end cap size.
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Entry Title CCBI Fanta Halloween Hex Bin
Category IN. Innovation
Company Name Smurfit Kappa Display (Ireland)
Client Company Name Coca Cola HBC Ireland
Entry Number IN-007
Year Entered 2018
What was included?
The unit is a standard hex bin which we altered to reflect the Halloween theme, by changing the shape of the base and adding a top section.
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Target Environment
Supermarkets and convenience stores
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Materials
To create a truly eye-catching display, we chose EB-flute corrugated board and silver mirror board, and to achieve 100% consistency all components were printed on our Inca S40i digital printer. The display was cut on our Young Shin flat-bed die cutter, glued on our Bickers digital gluer before being....
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Objectives
The display was intended to excite and engage shoppers, in particular the teen market. Using ghoulish graphics to emphasise the Halloween theme, it was designed to create real standout and disruption in store. The unit also needed to clearly communicate Fanta’s special promotion, special Snapchat co....
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How it achieved objectives?
We really harnessed the Halloween theme, using strong seasonal themes and spooky features for maximum effect. The 3D headboard, mirror board, motion-activated sound box and spooky skull, along with the classic Halloween colour of orange, created true in-store standout. It was essential that the disp....
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What features of the entry make it innovative?
The display is a unique shape and design, using a traditional hex bin which we transformed into the Halloween-themed coffin shape. We ensured the unit was still easy to quickly assemble and simple to shop – with access to the products from both sides. The motion-activated sound box triggered when a ....
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Entry Title Core i7 Upgrade VR display
Category IN. Innovation
Company Name Arken P-O-P Limited
Client Company Name Intel Corporation (UK) Ltd
Entry Number IN-008
Year Entered 2018
What was included?
Freestanding Intel Virtual Reality displays.
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Target Environment
These displays were installed at specifically selected large consumer electronics retailers in France, Sweden, Denmark and Poland.
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Materials
A very challenging part of this display was production of the VR content itself as it is still a new medium – particularly for use by the mass shopper in the retail environment. To achieve the end result we had to research with external software companies and game developers to overcome the limitati....
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Objectives
We worked with Intel to commission a piece of in-depth shopper research to establish views on Virtual Reality (VR) and its use within the retail environment. After detailed analysis of the resulting data from an initial in-store VR display concept, we were able to apply learnings to devise a new, mo....
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How it achieved objectives?
Applying creative and clever engineering, we took all of the integrity and ingenuity of the initial one-off large-scale display and transformed it into a compact, stand-alone display which was user-controlled and encased the user safely in a small area, all the while maintaining a strong visual impa....
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What features of the entry make it innovative?
Virtual Reality in itself is at the forefront of innovation and bringing this new technology into the retail environment, in a way that was intuitive for shoppers to engage with (without requiring an 'assisted experience'), practical and fit-for-purpose for a wider variety of retail environments and....
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Entry Title KitKat Personalised Packs
Category IN. Innovation
Company Name ZEAL Creative
Client Company Name Nestlé Confectionery
Entry Number IN-009
Year Entered 2018
What was included?
BACKGROUND In 2016 the lifeblood of KitKat sales; the 'Great British Break', was under threat - with time spent on 'breaks' falling by 30% (Source: Total Jobs). Plus, confectionery sales were also suffering a general decline due to the rise in popularity of lighter substitute snacks (40% of consumer....
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Target Environment
At the heart of this campaign was delivering a unique prize proposition, achieved through our truly personalised packs. To do that, Nestlé needed to bring true innovation into their production systems and implementation strategies. The personalised packs were printed using a unique & new to industry....
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Materials
INSIGHTS Research showed that the UK shopper spent £1billion on personalised gifts in 2015. The same research also showed that our primary Millennial audience were much more likely to engage with campaigns that featured personalisation. Retailers had already seen the benefits of these types of campa....
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Objectives
Standing out in store starts with strong visibility on-shelf. We developed SIMPLE on-pack creative, using lifestyle imagery to disrupt the mass of block colour in the confectionery aisle. Clearly displaying the prize on pack helped to demonstrate the value to shoppers to drive pick up. The next step....
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How it achieved objectives?
1. DRIVE TRIAL from new Millennial consumers, (who do not currently consider the brand), and give lapsed KitKat buyers a compelling reason to return. (Increase market share by 2-4%.) - This was the highest opening week for entries for any Nestlé promotion EVER. - It delivered the highest rate of sal....
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What features of the entry make it innovative?
Research had shown that on-pack personalisation was popular with shoppers, however retailers were looking for a NEW and EXCITING ways to deliver this that would stand out in store & drive sales. TRUE personalisation on such a large scale had never previously been attempted. The new promotional proce....
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Entry Title Makeup Revolution Island Display
Category IN. Innovation
Company Name Arken P-O-P Limited
Client Company Name Revolution Beauty
Entry Number IN-010
Year Entered 2018
What was included?
Make-up brand Makeup Revolution’s island display unit.
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Target Environment
The island display unit can be found in the UK stores of health and beauty retailer, Superdrug.
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Materials
The Revolution Island incorporated a robust MDF main structure with metal shelving which featured rose gold metal on the header, logo and poster clip frames to give a premium look and feel which complimented the brand colours and packaging. It was important to use permanent materials which were suit....
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Objectives
Makeup Revolution is a relatively new cosmetics brand, just four years old, aimed at the early teen market. The island display came about following the brand’s annual review of instore activity. As they look to us to inform ‘where next’ in terms of direction, look and feel, we decided to take the pr....
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How it achieved objectives?
To support the brand’s focus on rapidly bringing products to market and simultaneously meeting the challenges presented by the retail environment, we have developed an innovative new system for the brand. Known as Fast Beauty, we have designed it exclusively for Revolution. It enables all products t....
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What features of the entry make it innovative?
The most stand out and innovative feature of the display is the revolutionary category management system called Fast Beauty. This was designed and developed to support the brand’s focus on rapidly bringing products to market and simultaneously meeting the challenges presented by the retail environme....
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Entry Title Malteaster gondola end topper
Category IN. Innovation
Company Name Augustus Martin Limited
Client Company Name Mars Wrigley Confectionary
Entry Number IN-011
Year Entered 2018
What was included?
Gondola end topper with extendable features to enable fitting to various shelf sizes, with 3D shelf dividers & clear polyprop product retainers.
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Target Environment
Multiple Impulse and Convenience.
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Materials
Materials and manufacturing process were chosen based on the design and functionality of the display, run length, length of time the unit was instore and weight of stock. The unit was produced litho mount to E flute MG corrugated, die cut to shape and part assembled. The print process ensured best d....
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Objectives
- To streamline efficiencies in print across POS - To drive further execution in existing customers, aiming to increase the amount of Gondola End space Mars win instore. - Achieving maximum brand visibility - Connect shopper to the brands - To drive better compliance instore - To increase Mars insto....
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How it achieved objectives?
Mars Chocolates initial use was a test and learn as part of a new variant launch to see if the business could better streamline our execution of POS within our Convenience and Impulse Channels. Due to the test success, the business wanted to leverage the learning to help drive better and wider execu....
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What features of the entry make it innovative?
The main feature of the GE Topper is that the unit can detract and expand quite dramatically to meet the multiple gondola end footprints the Impulse channels have. The feature was introduced to allow a one size fits all approach, enabling Mars as a business to drive efficiencies in print through str....
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Entry Title Mondelez EasyRep FSDU
Category IN. Innovation
Company Name Smurfit Kappa Display UK
Client Company Name Mondelez Europe Procurement GmbH-UK
Entry Number IN-012
Year Entered 2018
What was included?
Freestanding Display Unit Body & Header
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Target Environment
The EasyRep FSDU was sited in multiple retailers, mainly convenience-sized stores. These included Co-op, Tesco, Sainsbury’s, Waitrose, Morrisons, Asda, and many more. The unit was positioned usually at the mid/end of aisle and at the till point. Essentially, it has been designed to meet UK retailers....
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Materials
Using Kirigami-inspired innovation, the EasyRep design redefines the ‘shelf’ with a rib system integrated into the display walls. The unique characteristics of the display dramatically improve performance, from production to end-of-life. Multiple components are replaced with an integrated body and s....
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Objectives
Mini Egg bags have been the UK’s bestselling Easter product for the past five years running, with a POS volume being one of the highest of any UK product. POS in this volume – >20K – with a limited implementation period presents its own set of unique challenges and opportunities. Mondelez had alread....
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How it achieved objectives?
We rose to the challenge and achieved all of the above. Our display test protocol ensured the durability required to withstand long periods of storage, followed by transport and then the retail environment. There were no reported failures on 24,000 displays. When comparing 2017 to 2018 the EasyRep d....
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What features of the entry make it innovative?
EasyRep’s numerous innovative features all stem from its unique Kirigami-inspired rib design. There have been no major transformational changes in FSDU shelf design for many decades, but the EasyRep has broken this trend in an evolutionary leap. Essentially, we have harnessed the principles of simpl....
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Entry Title My Little Pony Interactive Experience
Category IN. Innovation
Company Name Displayplan Limited
Client Company Name Hasbro
Entry Number IN-013
Year Entered 2018
What was included?
This entry is for our My Little Pony interactive ‘hot air balloon’ display experience, see picture MLP 1. This unit delivers an immersive brand experience creating a destination in-store, while aligning to the operational needs of multiple markets and retailers. Resulting in an interactive experienc....
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Target Environment
Large format, high footfall hypermarkets, toy specialists stores across the UK and Europe region.
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Materials
The way this display has been designed and built exhibit lifecycle and right for retail design thinking. We adhered to design for dis-assembly principles so the displays can be correctly recycled at end of life. In-store user simulation and destruction testing is carried out to ensure robustness in-....
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Objectives
Key marketing objectives for this project centered around growth of brand awareness; Bring My Little Pony Equestria world to kids in-store, bridging their online engagement into physical engagement enhancing their brand loyalty and driving sales of toys in-store. a.Deliver consistent brand experienc....
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How it achieved objectives?
Deliver consistent brand experiences across all channels—most specifically physical retail My Little Pony is an entertainment brand, rich in storytelling and working with this brand was great fun! Our focus was ‘Exploring Equestria’ (where the ponies live) to link with ATL marketing. Creatively we w....
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What features of the entry make it innovative?
Virtual Reality experiences for physical retail have been a trend, but to date these events require store associates, close supervision, a lot of floor space and a lot of money. The My Little Pony VR binoculars provide an immersive brand experience without needing people or a lot of space. Combined ....
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Entry Title Nestlé & Sky Store
Category IN. Innovation
Company Name ZEAL Creative
Client Company Name Nestlé Confectionery
Entry Number IN-014
Year Entered 2018
What was included?
BACKGROUND Sales in the confectionery market have slowed in recent years (From +5.6% growth to +2.4%), led largely by the slowing growth of volume sales for chocolate singles, which are increasingly being traded for alternative lighter snack options. Whilst singles are struggling, sales data reveals....
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Target Environment
The on-pack promotion gave away high value vouchers for one of the leading providers of in-home entertainment. The promotion was supported by an exclusive shopper activity in Tesco stores. The activity included 2 roller banners to disrupt the shopper journey in the foyer, 3 brand ambassadors to enga....
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Materials
To redeem the offer customers entered pack codes online to receive a Sky Store voucher code that could be used INSTANTLY on Sky.com to enjoy a FREE movie. (Never done before in the UK.) SHOPPER MARKETING Tailored 360-degree shopper activation toolkits for Tesco, Sainsbury’s and ASDA. Included: retai....
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Objectives
In the fiercely competitive arena of Impulse snacks, getting the best spaces in-store is key. Nestlé compete every day with Cadbury's, Mars, Walkers, Coca Cola and many others for this space. Our innovative in-store POS solutions led to a 16% sales uplift in promotional Nestlé sharing bags. The camp....
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How it achieved objectives?
NATIONAL ON-PACK 1. Link Nestlé Sharing Bags CLEARLY to the Big Night In. DRIVE TRIAL / IMPULSE PURCHASE (Increase Market Share by 2–4%) Penetration growth reached +2.9% (market declined at -0.3%). Higher penetration in key retailers: Sainsbury’s (+19.9%) & Morrisons (+26.4%). Market share grew by +....
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What features of the entry make it innovative?
The first INNOVATION in this campaign was the partnership itself. Sky had never worked with a brand to promote Sky Store in this way and were nervous about being seen to discount their offering. We were thus not able to use the power word 'FREE' as a headline and focus was always on added value. The....
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Entry Title Personalised sprocket Box
Category IN. Innovation
Company Name Image Factory
Client Company Name Hewlett Packard Ltd
Entry Number IN-015
Year Entered 2018
What was included?
80,000 boxes each one being a unique individual design produced using specialist software Mosaic so everyone is unique all displayed within an FSDU and whole promo linked to online social media Zoella blog and TV series X Factor
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Target Environment
Consumer electronics for the young via Currys PC world and John Lewis stores with a strong link to the X factor so young teens can discuss with parents about having the product as a Christmas gift
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Materials
Large format digital print was used so as to produce each of the 80,000 individual boxes printed on a corrugated board with paper liner strong Box but with high quality finish plus unique versioning
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Objectives
To attract a younger consumer via tie in's with the X Factor on TV and Teenage Bloggers such as Zoella. The idea was to offer a complete individual limited edition box containing the product with no package being the same. The packaging product itself was produced on a Large Format HP digital press ....
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How it achieved objectives?
The box formed part of a TV and online Blog campaign. Sales to date show a three fold increase as the same period last time. The cost for each box came in well under £1,housing a product which sold retailed for £129, the fact that the box was unique and was patterned to resemble wrapping paper helpe....
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What features of the entry make it innovative?
HP Mosaic software enabling unique design of all 80,000 Boxes. Workflow software enabling versioning and imposition of 6672 sheets Possibly a World First Large format personalized print run for such a quantity First personalised box printed digitally containing itself a personalise-able small digita....
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Entry Title Ronseal 6-in-1 display
Category IN. Innovation
Company Name Linney
Client Company Name Sherwin-Williams Diversified Brands Ltd
Entry Number IN-016
Year Entered 2018
What was included?
6-in-1 gondola end POS display unit Augmented Reality smartphone and tablet app Pre-campaign merchandiser training workshops
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Target Environment
Our 6-in-1 POS display ¬was designed to showcase Sherwin-Williams’ Ronseal One Coat and Beautiful Decking range on gondola ends across 300 B&Q stores of various formats. This was a project-based campaign focusing on the DIY dilemmas of consumers with limited practical experience. It was about making....
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Materials
Practicality and sustainability were at the heart of a design that demanded robust, flexible and cost-effective materials able to withstand the rigours of transportation, intuitive installation and easy adaptation. The bespoke display needed to suit the size of the location and allow for interchange....
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Objectives
Positively disruptive:Attention-grabbing POS that engages and educates consumers embarked on a ‘task-orientated’ visit to a busy B&Q store searching for a product to solve a problem. Our display had to disrupt the customer journey, provoking awareness and consideration of both the new Ronseal 5L One....
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How it achieved objectives?
Positively disruptive:Visually attractive and informative, our POS displays were credited by both B&Q and our client Sherwin-Williams’ with helping arrest a decline in this home and garden category. Practical and adaptable for 100% compliance:Our innovative POS solution combined multi-purpose proper....
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What features of the entry make it innovative?
Three innovative campaign elements combine to create an industry first: •6-in-1 gondola end POS display unit •Augmented Reality smartphone and tablet app •Pre-campaign merchandiser training workshops 6-in-1 gondola end POS display unitOur 6-in-1 POS display ¬was designed to showcase Sherwin-Williams....
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Entry Title Rug Sizer - IKEA
Category IN. Innovation
Company Name Beaver Group
Client Company Name IKEA
Entry Number IN-017
Year Entered 2018
What was included?
IKEA offer hundreds of rug options and sizes in their stores. Much of the in-store experience is based around the customer finding items themselves, and seeing all the options available in the store. In the Textiles Department, there are around 200 rugs and floor runners to choose from. Not only doe....
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Target Environment
IKEA had seen that customers were regularly taking rugs from the displays to lay on the floor. Although many of the rugs had been hung up, it was still difficult to gauge the sizes as they would be once unfurled. This is due to the way in which the human eye sees shapes and sizes across different en....
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Materials
To display the rugs, a high-powered NEC projector was mounted to a solid beam on the ceiling, using a custom made steel frame. It is positioned directly above the floor, facing downward, where it projects with a 8000 lumen laser light source. By fixing to the ceiling beam, the projector does not mov....
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Objectives
The objective was to create a way for customers to view different sizes of rugs in a quick and easy manner. Whether it was to view popular sizes in order to then narrow their selection, or to check the size of a chosen rug without having to move if from the display. It would need to be simple, intui....
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How it achieved objectives?
Key to the success of this solution was the simplicity of the user experience. For this, a custom application was created to run on the digital signage platform signage.ninja, designed to present a few options for the customer. To start with, a customer can select one of several preselected ‘most po....
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What features of the entry make it innovative?
It's a simple idea, executed effectively - which has had made a real difference to the way the store operates and the experience of the customer. Unlike another form of display, the Rug Sizer changes how the customer thinks of buying a rug. Whether online or previously in store, it was not possible ....
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Entry Title SuperValu Shopper Acquisition Kiosks
Category IN. Innovation
Company Name Intouch.com
Client Company Name Musgrave Retail Partners Ireland
Entry Number IN-018
Year Entered 2018
What was included?
1. Succeed where others failed: Increasing loyalty subscriptions with 80+%, contactability with 300+% and save 240+ hours in labour per branch. Intouch was tasked to increase the number of loyalty subscriptions, improve the data quality and decrease staff involvement by digitising the loyalty sign....
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Target Environment
SuperValu communicated a clear goal before the project. They wanted to find a cost-effective way to 1) increase loyalty enrollment, 2) improve data quality and 3) reduce staff engagement related to loyalty sign-ups. A rather high level of interpretation was needed to come up with the right solution.
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Materials
We took the lean approach to building the solutions. This required spending time on the floor with shoppers and staff to fully understand which processes could be digitised to improve operational efficiency. We then took the observed processes and built an MVP to respond to the general concept; moni....
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Objectives
1. Cross-department involvement Our product runs services for different departments, adding complexity in terms of project management. Currently we are running four different apps, involving five different internal teams. 2. Scaling challenges (deployment) Our products require to be run at scale, bu....
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How it achieved objectives?
Technical restrictions: standalone pilot; meaning no IT integration until solution proved successful. So all of the data collected were then exported and entered manually into SuperValu’s CIM platform. Also, the lack of IT integration obliged us to operate on 3G/4G network the we provided and accoun....
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What features of the entry make it innovative?
Our team of published scientists in the field of Human Computer Interaction (HCI) and Behavioural Science have managed to incorporate methods and approaches from scientific literature into our offering. This has led to exceeding customer expectations and massive rewards reflected in ROI. This is the....
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Entry Title Tesco Christmas Decorations
Category IN. Innovation
Company Name Augustus Martin Limited
Client Company Name Tesco
Entry Number IN-019
Year Entered 2018
What was included?
Rotating Chandeliers 5mm Foamboard main snowflake printed 4 colour process, 5mm Foamboard hanging snowflake printed gold/silver glitter double sided, 440mic PVC hanging snowflakes printed white / red / gold/silver fizz glitter and incorporating Photo-voltaic motors Static Crackers Mirri board with g....
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Target Environment
Ceiling Decorations to enhance the stores festive, seasonal cheer
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Materials
Static Crackers - Mirri boards and specialist inks were chosen to add 'sparkle & glitz'to create an impactful 3D in-store decorations. The aim was to be robust yet lightweight and easy to install. The decorations were to be in-store for approx 8 weeks Rotating Chandeliers - were an addition to the a....
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Objectives
In-store was an instrumental channel in helping to achieve one of the Tesco marketing objectives in encouraging footfall thereby increasing the market share ambition by encouraging customers to increase their basket size (more items) or by spending more on items (trading up) once in store. The in-st....
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How it achieved objectives?
The decorations formed part of the overall In store marketing campaign & creating the festive enjoyable environment. Store compliance across the whole Tesco estate was very high (All stores displayed some if not all of their decorations due to certain store restrictions)and the creative was linked t....
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What features of the entry make it innovative?
Solar cells were used to enable the snowflake to turn on its own accord, as an environmentally and cost conscious alternative to batteries. After extensive testing in the store environment we ascertained that the cells would produce the right amount of power to drive the small motor to rotate the sn....
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Entry Title Trainspotting 2 Toilet
Category IN. Innovation
Company Name Hope Print Group
Client Company Name Sony Pictures Home Entertainment
Entry Number IN-020
Year Entered 2018
What was included?
Freestanding Toilet cubicle to support the DVD release of trainspotting 2. The unit was supported at retail and focused to event stores to really bring the release to life.
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Target Environment
the unit was designed to disrupt the consumer journey in our physical retailers including HMV ad grocers. We wanted to create standout in a busy and cluttered retail environment both in and out of category.
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Materials
the toilet cubicle was made entirely out of cardboard with the exception of the toilet seat that was plastic. The cardboard used needed to be extremely robust and durable in order to hold a grown mans weight and be used as a photo op unit.
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Objectives
The marketing objectives was to create stand out for the release of trainspotting 2, to target the key demographic by pulling out a key scene and releasing the nostalgia. We really wanted to disrupt the consumers journey and encourage interaction with the unit, we promoted the photo op angle and enc....
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How it achieved objectives?
The campaign for trainspotting 2 was varied, targeting different consumers in different ways through different channels. the core demographic was older males, who loved the original and were excited by the new movie. As we were releasing near fathers day we also wanted to target mums buying for dad ....
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What features of the entry make it innovative?
This unit was truly innovative, we had such great feedback from retail and it really seemed to create a buzz around our release. The team at hope have always been extremely creative but this unit really stood out for them. Their designer came to us with the idea and then their cardboard engineer r....
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Entry Title Vodafone Roaming at Harrods
Category IN. Innovation
Company Name Haygarth Group
Client Company Name Vodafone UK
Entry Number IN-021
Year Entered 2018
What was included?
We created a bespoke lift lobby takeover including large format lift vinyls and a moving multisensory exhibit that highlighted the Vodafone Roaming proposition and drove to store.
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Target Environment
Installed in the luxury department store, Harrods, our build targeted their stylish audience with the objective of driving awareness and consideration for Vodafone’s first-to-market Roaming offer during the summer period. Our response needed to attract attention and entice shoppers in a busy and com....
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Materials
We knew that activating the senses would generate greater cut-through and encourage engagement, so we proposed a multisensory installation that captured shoppers’ imaginations and ‘transported’ them abroad. This included an elegant moving luggage carousel carrying miniature handcrafted suitcases, ea....
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Objectives
We needed to drive awareness and consideration of the amazing Vodafone Roaming proposition to the jet set audience of Harrods. Specifically: Objective: Build brand awareness Objective: Drive consideration Objective: Strengthen Vodafone’s relationship with Harrods Objective: Drive to store
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How it achieved objectives?
Objective: Build brand awareness Result: Contributed, within the wider Roaming campaign, to the increase in Vodafone’s NPS scores for Brand Awareness in the following quarter review directly attributed to Roaming. Objective: Drive consideration Result: The build was spectacular and it not only had H....
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What features of the entry make it innovative?
The creative concept of putting an airport into one of the smallest areas of Harrods to inspire consumers to think of Vodafone in direct relation to their travel lifestyles was innovative and bold. Being able to creatively design the miniature luggage and holiday props to mimic the TVC and real life....
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Entry Title Welcome to the Hive Family
Category IN. Innovation
Company Name DirectionGroup Limited
Client Company Name Centrica Hive Limited
Entry Number IN-022
Year Entered 2018
What was included?
The Hive PoS unit can be displayed as a full bay execution or uses as a counter top unit where the monitor is build into the back panel. Both example have been submitted to show flexibility.
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Target Environment
Maplin stores and Harvey Norman (Ireland)
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Materials
Backpanel: 5mm Foamex, digitally printed one side, CNC to shape with 25mm magnetic tape applied to the rear. Backpanel Fittings / Screen Holder: 1.2mm powder coated mild steel, fabricated to shape. Backboard: 5mm White Acrylic CNC to shape with VCL applied, and 3D pushed through orange Acrylic logo ....
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Objectives
DirectionGroup’s task was to create an interactive retail PoS experience for shoppers using Hive's new brand to bring the Hive family of connected products to life through benefit driven real life moments. Hive needed to signal a shift in “accessibility” of connected home products, making them “af....
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How it achieved objectives?
DirectionGroup have been working with Hive, owned by British Gas, since 2013 when they first launched smart heating, allowing people to control their heating and hot water remotely via a smartphone, tablet or laptop. This PoS project was part of a global rebrand and launch campaign called “Let’s g....
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What features of the entry make it innovative?
To maximise the upfront production costs the counter top display unit was designed with a 2 year product road map for new product launches. New product plinths needed to be inexpensive and quick to produce. Easy of installation by store staff also needed to be a consideration . The front touch pad w....
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