Insights

To challenge opinion on design with insight is key to any P-O-P display. The complexity, planning and level of insight driven through this project to deliver what could be seen as 'another shelf tray' is excellent. Sales prove how effective it has been.

Really interesting insight capturing the thoughts of the nation, utilising key data and key trends around veganism. Insights fed into all areas of planning, from ranging to design, and had a real impact on success, as indicated by customer feedback and increased sales.