Shopper Marketing Campaigns

Viagra Connect Launch

Category:

Company Name:

StormDFX Ltd

Client Company Name:

Pfizer Consumer Healthcare, Pfizer UK

Year Entered:

2019

Our Judges Said

Met all the design requirements, using integrated messaging focusing on launching the new product and providing plenty of information for shoppers. The campaign was a huge success in promoting a brand new product, with all targets exceeded.

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Reeses Easter Creme Egg Launch

Category:

Shopper Marketing Campaigns

Company Name:

Field Day

Client Company Name:

The Hershey’s Company

Year Entered:

2019

Our Judges Said

The campaign made good use of in-store opportunities, including sampling, experiential activity and off-shelf P-O-P. This brand took an alternative approach to Easter by targeting an older market, achieving excellent results.

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Jack Daniel's ASDA BBQ

Category:

Shopper Marketing Campaigns

Company Name:

Haygarth

Client Company Name:

Bacardi Brown Foreman

Year Entered:

2019

Our Judges Said

Impactful design with clear promotional messages across all touchpoints. Clever linking to two key seasonal events, the barbecue season and Father’s Day, aligning well to the retailer’s objectives, resulting in strong sales uplift.

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Heinz Z Factor

Category:

Shopper Marketing Campaigns

Company Name:

Haygarth

Client Company Name:

Kraft Heinz

Year Entered:

2019

Our Judges Said

Aligned creative messaging across all touchpoints. Creative was strong, retaining brand identity as well as a clear promotional on-pack design. Simple yet effective campaign, delivering strong results.

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Tesco Food Love Stories Campaign

Category:

Shopper Marketing Campaigns

Company Name:

SMP Group plc

Client Company Name:

Tesco Stores Ltd

Year Entered:

2019

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Sainsburys Sensodyne NPD Launch 2019

Category:

Shopper Marketing Campaigns

Company Name:

Insight 2 Communication (with WLT and HRG)

Client Company Name:

GlaxoSmithKline

Year Entered:

2019

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Heineken Festive Magnum Bottles

Category:

Shopper Marketing Campaigns

Company Name:

Haygarth

Client Company Name:

Heineken

Year Entered:

2019

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Winter Remedies Campaign GSK 2018

Category:

Shopper Marketing Campaigns

Company Name:

GlaxoSmithKline

Client Company Name:

GSK House - HRG & WLT

Year Entered:

2019

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Sharwood's Chinese NY Campaign

Category:

Shopper Marketing Campaigns

Company Name:

DS Smith Retail Marketing

Client Company Name:

Premier Foods

Year Entered:

2019

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Mr Kipling Roald Dahl Campaign

Category:

Shopper Marketing Campaigns

Company Name:

DS Smith Retail Marketing

Client Company Name:

Premier Foods

Year Entered:

2019

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Petits Filous Purpose Phase Two

Category:

Shopper Marketing Campaigns

Company Name:

Shopper Media Group

Client Company Name:

Capture Agency

Year Entered:

2019

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