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P-O-P POSTCARD - OMAS BY POPAI UK & IRELAND

A selection of photos from the POPAI Outstanding Merchandising Achievement (OMA) Awards. The contest is the premier award for recognising the most innovative and effective in-store and at retail displays, lifting sales and making products memorable and enticing to consumers.

For over 50 years entries have competed for gold, silver and bronze honours.

The photos were taken at the OMAs held in Chicago in April 2013.

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