When Issue 14 landed on your desk you will have been faced with a striking, cool image on the cover: a shot of in-store that oozes high-end style. Not only is the picture striking but it also reinforces a key part of modern retail thinking – the fact that only physical retail can deliver a real wow factor.
In this issue there is a first glance look at POPAI’s 2013 Industry Study (see page 4), which sets out to reveal how and where people are focusing their efforts to improve the shopping experience in the future.
We look at what’s trending in the world of luxury retailing and how the big brands keep shoppers buzzing, stores thriving and make others stare with envy (page 7).
Elsewhere in this issue you’ll find the thoughts of leading experts in shopper technology who believe it’s time to make brands and shoppers even more connected (page 13).
Finally, we travel to interview Amanda Lakin, marketer at TUI Travel, to talk destination retailing (turn to page 24).
The summer is finally here, so start your journey through this issue now.
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