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DIGITAL SCREENS WITHIN A LUXURY ENVIRONMENT BY HARRODS

A presentation covering digital screens within a luxury retail environment.

The presentation covers an introduction to Harrods Media, why they have screens in-store, challenges of the environment and whether they are working. The presentation details the Harrods Media vision to become pioneers in digital signage within luxury retail, their approach to content scheduling, and the challenges faced.

The presentation is very image heavy with examples of screens in-situ within the store and used in window displays.

Originally presented by Guy Cheston at the Annual Retail Marketing Conference on 7 February 2013.

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