Presented by Christophe Labédan, Managing Director France and Southern Europe for MOOD this presentation looks at digital signage networks for retail.
The presentation covers the challenge of communicating at the point of sale and guiding the last point of contact between brands and customers.
In-store digital media strategy In a nutshell is featured along with the three challenges of:
- creating a unique customer experience
- sell better and sell more
- engage, promote loyalty and create the buzz
The presentation also looks at how digital can drive customers to store, the importance of social media and what is next.
The presentation was originally given at the POPAI Shopper Technology Summit on 21st May, 2013.
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