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USING VIRTUAL REALITY AS AN INSPIRING SELLING TOOL TO ENGAGE RETAILERS BY DIAGEO

This presentation looks at how using virtual reality to pitch a new product has more of an impact on a customer than a traditional sales pitch. It shows how Diageo pitched their new drinks brand and product Parrot Bay Frozen Cocktails.

Presented by Dilinie Wanigaratne, Category Development Manager of Diageo Western Europe at the POPAI Summer Seminar on 11th July, 2013 and the POPAI Irish Shopper Marketing and In-Store Conference on 5th September 2013.

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