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THE CASE FOR SUSTAINABLE P-O-P BY UNILEVER

Presented by Nick Widdowson, Range and Merchandising Manager at Unilever this presentation looks at the case for sustainable P-O-P.

The presentation covers the importance of sustainability to Unilever and how the ConVert calculator can be used to compare pieces of P-O-P. The impact of substrates used, the time in-store, distance travelled and cost are all covered.

The presentation was originally given at the POPAI Spring Seminar on 25th April, 2013.

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