The case for sustainable P-O-P by Unilever

Presented by Nick Widdowson, Range and Merchandising Manager at Unilever this presentation looks at the case for sustainable P-O-P.

The presentation covers the importance of sustainability to Unilever and how the ConVert calculator can be used to compare pieces of P-O-P. The impact of substrates used, the time in-store, distance travelled and cost are all covered.

The presentation was originally given at the POPAI Spring Seminar on 25th April, 2013.

Sorry, this document is only available to members. If you are already a member, login here.

Contact us for details on membership and becoming a member.