How adidas took the London 2012 Olympic Games to Market 2010 – 2012 by adidas

A presentation that looks at how adidas activated its Olympic sponsorship at retail. It demonstrates the commercial opportunity, the planning process, the trade marketing objectives, Games Time activation and key successes.

The presentation details the 21 step plan used by adidas, and trade marketing objectives such as dominating the retail landscape at Games Time, delivering a legacy for adidas and for Sports Retail, big brand impact through Brand Beacons, building retail partnerships by inspiring and educating the key retail staff, and driving footfall and sell through of product at retail.

Originally presented by Paul Mouat, Trade Marketing Manager - Style Division for adidas at the POPAI Autumn Seminar on 19th September 2013 in Manchester.