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NEAR FIELD COMMUNICATION ON OUR HIGH STREETS BY JCDECAUX

Presented by David McEvoy, Marketing Director at JCDecaux this presentation looks at the rise of near field communication on our high streets and the NFC trial carried out in Reading, Berkshire.

The presentation covers outdoor advertising, social media usage, smart phone usage and the rise of enabled devices. Results from the NFC trial in Reading are shared including interactions over the 4 weeks, interactions by day of the week and interactions by location.

It covers how the trial drove footfall to stores and public feedback.

The presentation was originally given at the POPAI Shopper Technology Summit on 21st May, 2013.

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