The cult and evolution of pop-up retail by GDR Creative Intelligence

A presentation about the cult and evolution of pop-up retail from GDR Creative Intelligence.

The presentation covers what has worked and what's next, pop-ups as part of a multichannel approach and the view that as a short term solution it’s here to stay. The history of the pop-up is shown as a timeline dating back to 1999 and follows key events since. Examples are given of pop-ups with a purpose, product based pop-ups, integration with wider campaigns, pop-ups in different locations, those with a sense of anticipation, and virtual pop-ups.

Originally presented by Sheena Patel at the Annual Retail Marketing Conference on 7 February 2013.

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