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DE-MYSTIFYING MEDIA - LOOKING AT HOW YOU CAN WIN WITH THE RETAILER BY THE CO-OPERATIVE MEDIA CENTRE

A presentation about demystifying the myths of retail media. It looks at how you can win with the retailer and considers the shopper journey.

Myths covered include:

  • Dealing with retailers is a battle
  • Retail media isn’t targeted
  • The store NEVER put up the media
  • Media doesn’t pay back
  • In-store media is all about shelf talkers and floor stickers
  • Technology is the future of retail!
  • It’s all about ?above-?the-line!

Originally presented by Phil Burroughes, General Manager at the Co-operative Media Centre at the POPAI Autumn Seminar on 19th September 2013 in Manchester.

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