Marketing Week Live 2014 - Convert by Marketing Week Live

A presentation that introduces the 2014 approach to Marketing Week Live.

The presentation looks at the impact of Marketing Week Live, the partnership between POPAI and Marketing Week Live, objectives of the new Convert area and the upcoming path to purchase feature.

Originally presented by Francesca Weil, Sales Manager, Centaur Exhibitions at the POPAI Winter Seminar on 11th December 2014.

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