Know your enemy: mobile and retail by Fetch

Presented by James Connelly, Co-Founder and Managing Director at Fetch this presentation looks at mobile and retail and ‘knowing your enemy’.

The presentation covers the surge in smartphones, key trends, and that it’s ‘not digital marketing, it’s marketing in a digital world’. Strategy key must haves and mobile technologies are included along with examples of best practice from Apple, eBay, Debenhams and Krispy Kreme.

The presentation was originally given at the POPAI Shopper Technology Summit on 21st May, 2013.

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