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TOUCH AND GESTURE TECHNOLOGY APPLICATIONS IN-STORE BY MEDIAZEST

Presented by Geoff Robertson, CEO of MediaZest this presentation looks at touch and gesture technology applications being used in-store.

The presentation looks at where it is being used, client views and drivers for interactivity, the pros and cons of both technologies and case studies.

The presentation was originally given at the POPAI Shopper Technology Summit on 21st May, 2013.

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