Author: GDR Creative Intelligence
Document Type: Insights Report
File Size:
Publication Date: 3 April 2013
New-generation physical stores are a home-from-home environment. Discreet ticketing and subliminal merchandising seduces rather than shouts, making the in-store experience as comfortable as shopping from your sofa. Online brands, meanwhile, are channelling the power of homely, real-world retail to build tangible customer relationships.
GDR Creative Intelligence's second Global Retail Trends Report available exclusively to POPAI members.
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