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GLOBAL RETAIL TRENDS REPORT - THE NEW HOME STORE BY GDR CREATIVE INTELLIGENCE

New-generation physical stores are a home-from-home environment. Discreet ticketing and subliminal merchandising seduces rather than shouts, making the in-store experience as comfortable as shopping from your sofa. Online brands, meanwhile, are channelling the power of homely, real-world retail to build tangible customer relationships.

GDR Creative Intelligence's second Global Retail Trends Report available exclusively to POPAI members. 

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