Using QR and Augmented Reality to engage shoppers by OgilvyAction

Presented by Richard Woodward, Managing Director of OgilvyAction London this presentation looks at using QR and augmented reality to engage shoppers.

The presentation covers putting digital at the heart of shopper marketing, the omni-channel world, and the future. It looks at how the purchase is no longer the end of the conversation and the quantum shopper.

Case study examples involving QR and augmented reality include Bacardi Wetherspoon, Triumph Essence, and Motorola.

The presentation was originally given at the POPAI Shopper Technology Summit on 21st May, 2013.

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