The role that point of purchase visibility can play in driving growth in On The Go categories

Author: Britvic Ireland

Document Type: Presentation

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Publication Date: 3 September 2013

 

This presentation looks at the role ?point of ?purchase visibility can play in driving growth in On The Go categories.

Presented by Sharon Yourell Lawlor, Head of On The Go for Britvic Ireland at the POPAI Irish Shopper Marketing and In-Store Conference on 5th September 2013.

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