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PREMIER FOODS – AN INSIGHT INTO A SHOPPER MARKETING APPROACH BY PREMIER FOODS

A presentation about the Premier Foods approach to shopper marketing.

The presentation covers an introduction to Premier Foods, the role of shopper marketing in driving sustainable growth, and the evolution of a shopper-centric strategy.

The Premier Foods focus on investing in sustainable growth is shown with their approach to growing categories and power brands, collaboration and strategic alignment. The key drivers of current shopping trends are addressed along with how we are shopping today comparing online with bricks and mortar stores.

The Premier Foods shopper marketing strategic planning process is detailed along with the path to purchase, shopper marketing tactics and touchpoints.

Originally presented by Amy Lydiate at the Annual Retail Marketing Conference on 7 February 2013.

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