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IMPROVING THE EFFECTIVENESS OF IN-STORE MARKETING BY COTY

This presentation is about improving the effectiveness of in-store marketing.

It covers:

- What lessons can we learn from digital marketing?

- Why is measuring so important?

- Why is the "Perfect Store" concept spreading fast?

Originally presented by Esther Sforza, Global Perfect Store Manager - Rimmel, Coty at POPAI Retail Experience Conference on 18th June 2019.  

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