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SHOPPER INVESTIGATION - CLICK & COLLECT BY POPAI UK & IRELAND

In a year filled with lockdowns and shopping restrictions, resourceful retailers have had to examine and extend their offerings to continue to attract shoppers. 

Click & collect has long been around, but its popularity has, unsurprisingly, jumped recently. 

In this report, we take a look at who is clicking and collecting, what their short in-store experience is like, and how retailers could seize even more opportunity from this ever-growing trend.

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