Shopper Investigation - Click & Collect by POPAI UK & Ireland

In a year filled with lockdowns and shopping restrictions, resourceful retailers have had to examine and extend their offerings to continue to attract shoppers. 

Click & collect has long been around, but its popularity has, unsurprisingly, jumped recently. 

In this report, we take a look at who is clicking and collecting, what their short in-store experience is like, and how retailers could seize even more opportunity from this ever-growing trend.