Beauty and personal care is big business in the UK, with shoppers in this category amongst the biggest spenders in Western Europe. And while the market is clearly saturated, it nonetheless continues to evolve. Supermarkets and discounters are taking a bigger share, shoppers are placing increasing importance on brand values and identity, and retailers are turning to brands to help them keep the in-store experience creative, lively and innovative.
But when it comes to beauty and personal care P-O-P, what exactly does good look like?
POPAI reviewed over 30 award-winning displays from the past five years to discover the bold and beautiful ways brands are achieving standout in this overcrowded market.
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