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IN-STORE INSIGHTS - ISSUE 35 BY POPAI UK & IRELAND

This issue lands as we approach the cooler months and introduces the Reilly Archives which track the journey of the P-O-P industry from the 1950s to the 1990s.

We open this issue with a look at the thriving pet products sector. Our furry, feathered and scaly friends are adored by their owners and the future is bright for the category. In our Shopper Investigation on page 5 we take a look at which stores are best in class, and which need a little more animal magic.

And while we’re focusing more on healthy eating, it seems we still like a little sweet indulgence now and then. When it comes to chocolate, what influences our buying decisions? Our Shopper Segmentation report on page 13 explores the different type of chocolate shoppers, and asks: what hits the sweet spot?

Consumer electronics is a vast and complicated market, with subcategories galore. It’s one of the key areas where physical stores remain vital. Our Storedits report on page 19 takes a look at the sector in the UK and abroad. Just how switched on is the UK compared with our overseas counterparts?

Sustainability and effective waste management are reaching new levels of expectation amongst shoppers. So how are brands tackling this? Interestingly, when it comes to cardboard there are different schools of thought. Our Global Trends report on page 27 explains more.  

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