Author: POPAI UK & Ireland
Document Type: Insights Report
File Size: 3.6 Mb
Publication Date: 27 February 2025
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In the unique world of wholesale and cash & carry retail, display activations play a critical role in breaking through the clutter, driving sales, and engaging trade buyers. Unlike traditional supermarkets, wholesale depots are large, functional spaces traditionally designed for efficiency rather than inspiration. Often with high ceilings, poor lighting, and a vast, sometimes sterile, environment, creating impactful displays is essential to attract attention and influence purchasing decisions.
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