Innovating with in-store theatre by Gratterpalm
What does the future hold for the retail store?
This presentation looks at:
- How we all shop differently
- The changing world of retail
- What is the role of the store?
- The in-store theatre approach
- How can we measure effectiveness?
Originally presented by Gordon Bethell, Managing Director, Gratterpalm at the POPAI Autumn Seminar on the 18th September 2014 in Manchester.
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