Innovating with in-store theatre by Gratterpalm

What does the future hold for the retail store?

This presentation looks at: 

  • How we all shop differently 
  • The changing world of retail
  • What is the role of the store?
  • The in-store theatre approach
  • How can we measure effectiveness? 

Originally presented by Gordon Bethell, Managing Director, Gratterpalm at the POPAI Autumn Seminar on the 18th September 2014 in Manchester.

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