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BARKERS FOR DOGS FROM CONCEPT TO CREATION BY PETS AT HOME

This presentation looks at the journey in creating the Barkers store, including:

  • Background
  • Concept
  • Location
  • Team
  • Mission statement
  • Branding
  • Store designs
  • Community links
  • The finished store 
  • Learnings and next steps 

Originally presented by Caroline Norbury, Head of Store Proposition at Pets at Home, at the POPAI Retail Experience Conference on the 6th July 2016 in London.

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