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SPANNING THE GREAT DIVIDE(S) - TRACKING CONSUMERS ACROSS SCREENS AND CHANNELS BY GOOGLE

A presentation looking at how Google can track customers across screens and channels.

Challenge 1: Multi-screening

Challenge 2: Online-to-offline

The presentation takes a look at the case study of Carphone Warehouse.?

Originally presented by David Liversidge, Head of Multi-channel Attribution for Google at the POPAI Annual Retail Marketing Conference on 6th February 2014 in London.

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