Author: Google
Document Type: Presentation
File Size:
Publication Date: 3 February 2014
A presentation looking at how Google can track customers across screens and channels.
Challenge 1: Multi-screening
Challenge 2: Online-to-offline
The presentation takes a look at the case study of Carphone Warehouse.?
Originally presented by David Liversidge, Head of Multi-channel Attribution for Google at the POPAI Annual Retail Marketing Conference on 6th February 2014 in London.
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